Global brand experience agency, the VWV Group, and exhibit and event specialists, GES, teamed up to create a unique and memorable branding experience at the Canada House during the 2012 Olympic Games.
Appointed by the Canadian Department of Foreign Affairs and International Trade (DFAIT), the "Invest in Canada" installation promotes the country as a viable investment destination, and utilises interactive technology, such as DLP screens and microtiles, to tell the story. Located in Trafalgar Square, London, VWV and GES transformed the first floor of the 1820s building into a 'Canadian Business Club,' creating an installation that features both motion and touch-sensitive technology. Guests in the space vary between foreign business executives, Olympic athletes, Heads of State and corporate sponsors.
VWV and GES worked closely with the DFAIT to create compelling footage and persuasive content to highlight Canada's economic capabilities and competitive business advantages. VWV's executive creative producer, Dean McKain, said, "The installation is an immersive experience that seamlessly blends the country's natural beauty and its industrial superiority, to match the old-meets-new treatment to the space."
For more information on creating experiences that change perceptions and inspire action call Minette Smalle on 011 799-2600 or visit www.vwv.com. Like us on Facebook: VWV and follow us on Twitter: @VWVGroup.
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