Disability has nothing to do with ability ~ Unknown
Daniel Mogashoa with Joshua Frowendorf of the Hamlet Foundation during the filming of the two commercials
Joshua just loves rugby and proudly sports his team colours
For the 15th consecutive year VWV has supported the Hamlet Foundation, a not-for-profit that cares for the intellectually challenged community. As its corporate social responsibility initiative, the agency has helped the foundation recognise champions within the industry at its annual Awards Banquet.
To this end VWV flawlessly co-ordinated the Hamlet's annual Awards dinner, where guests from the business community were also exposed to the first viewing of two new commercials produced by VWV for the foundation. Using a 'free script", each advert featured an honest performance from a member of the Hamlet family. In one of the heart-warming inserts, resident, Joshua Frowendorf, introduced himself to a captive audience; "I am 19 years old. I've got eight dogs, one snake, a tarantula, koi fish and a South American bird-eating tarantula. If I could, I would like to start a reptile centre. I love working with animals." The music featured in each commercial was composed and performed by Paulo Mosca, an audio engineer at VWV.
Managing director of productions at VWV, Anthony Ramsay said, "We had to refine our list from ten people to two and it was definitely a challenge to shoot the commercials. Not only was it unscripted but we quickly realised there would be no re-takes due to the capricious nature of the personalities. We loved working with the participants and were touched by their enthusiastic response to the project."
The Hamlet Foundation was established in 1954 by a group of parents whose children were exempt from normal schooling due to mental disability. Today it has grown to include the care of 453 adults and children. Its focus is the development and empowerment of individuals to achieve their potential, enabling them to lead lives that are as 'normal' as possible.
Being dependant on the generosity and support of the corporate sector and the general public for funding puts the Foundation under a lot of pressure. But with continued support and commitment from companies like VWV, the Hamlet Foundation is able to sustain its services to a very vulnerable sector of society.
The gala evening, compared by celebrity DJ celebrity Gareth Cliff, saw eight individuals and organsiations being recognised and rewarded for the wonderful work they do to support and assist intellectually challenged individuals across South Arica.
Interest in the Hamlet Foundation is greatly appreciated, please see www.hamlet.org.za or watch the commercials here and here.
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