VWV connects South Africa to 8-ta

Leading experiential agency, the VWV Group, won the bid to work on the event that would mark the launch of 8.ta - Telkom's much spoken about mobile offering.
The 8.ta launch was conceptualised, produced and managed by VWV and in true experiential style, the guests were treated to a roll-out that left no sense untouched. Never an agency to stage an event in a typical conference venue, VWV propelled the experience from a Lanseria Airport Hangar. The VIP evening for the 900 odd high-profile guests, was the type of event that made sure everyone talked about it long after the final cocktail had been served. Live entertainment including Freshlyground, Locnville and DJ Fresh set the tone for the evening, with VWV wowing audiences with slick, never-been-seen-before in SA, state of the art technology which created a seamless 360 degree room projection. Above the stage, which was placed in the center of the room hung a sphere that when revealed turned pink in a manifestation of 8.ta's brand iconography.

"Our wraparound projection design made up 26 projectors carefully lined up around the room, was even more complex than the projection set up of the World Cup Closing Ceremony but we managed to pull it off and positively manifest the 8.ta brand in the minds of the audience that night and that's what its about" said Dean McKain - Executive Producer of the Experience."

"We were grateful for the opportunity to partner with 8.ta to work on such an amazing project. Our responsibility was to create an unforgettable brand introduction experience for 8.ta's key stakeholders and I think we did that. Incredible partners give us an opportunity to invent and we couldn't ask for anything better" said CEO of VWV Group Abey Mokgwatsane.

For more information on creating experiences that change perceptions and inspire action visit www.vwv.com or call Candice Buitendach on 011 799-2600.

10 Nov 2010 11:37