“The 2010 FIFA World Cup is one of two mega events in the world second to the Olympics. Arguably soccer is the more exciting of the two. 2010 makes this the biggest branding opportunity we will have as a country in this decade. It also means that all South Africans are in National Service for our World Cup.”
These were the sentiments expressed by Abey Mokgwatsane, CEO of leading specialist communications agency VWV, at its recent Red Plug breakfast session that hosted Gary Bailey.
Mokgwatsane, the dynamic 29-year old CEO said, “I grew up believing that Gary Bailey's hands were the size of plates.” Today this ex-Manchester United goal keeper challenges corporates on the rules of the game, for capitalising on what he refers to as "the greatest show on earth".
As a result of VWV's drive to make whatever it does count past 2010 Bailey was invited to present ‘GamePlan 2010' to its blue-chip clients. The presentation aims to prepare businesses for the opportunities that the upcoming World Cup offers. The stats confirm that 204 out of 249 countries will enter the World Cup and South Africa can expect approximately 220,000 people to fly in from around the globe. About 180,000 fans will arrive from across our African boarders.
As a company that is passionate about branding, VWV sees the upcoming sporting event as a remarkable opportunity to expose the world to the country's unique brand. FIFA has already secured R3.2b in sponsorships from leading brands; South African brands will be offered an opportunity to showcase themselves to the world amongst this prestigious group.
Concerned about Bafana Bafana's ability to do well against the competition, Bailey pleaded with the audience to support all the other African countries. “This is our chance to put the xenophobia right. Supporting Africa is also imperative to keep the spirit alive once Bafana are out of the game.”
Bailey urged corporates present, including the likes of Pick ‘n Pay, SAB, Vodacom, and Nedbank, to select staff from the pool of less fortunate South Africans, and to let the world know about it. This notion is not new to VWV as they recently hired 70 percent of their crew from the local Bafokeng population to stage an event for the King's enthronement.
Bailey, added that the 2010 World Cup will be remembered for two things: the country's natural beauty, and its fantastic stadia. Most stadia are nearly completed, reported Bailey, and the Green Point stadium in Cape Town will be spoken about long after the games have finished. This he based on the size of the stadium, as well as the positioning with the mountain-view on one side and the ocean on the other.
Lessons conveyed by Bailey during this enlightening VWV Red Plug session will be remembered long after the final whistle has blown. However, the corporates in attendance must remain assiduous in their practise in order to ensure their team comes out on top of the 2010 log.
For more information on attending a Red Plug session, or transforming perceptions and inspiring actions visit www.vwv.com or call Simone Innes on 011 799-2600.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.