Conceptualised by the Ogilvy Johannesburg team of Fran Luckin, Mike Martin, Stephanie van Niekerk and Renier Zandburg,
The Great Calm advertises KFC's Krusher range.
The ad's payoff is inspired as much by
Monty Python as by Zen Buddhism, creating a surprising link between 'Om' and 'Yum.'
View the spot
here.