There was much excitement when Topsy Foundation 'Selinah' won Gold in the Advertising category, not being eligible to compete for the Gran Prix as it is a PSA. This, following it's Gold Lion at Cannes earlier in the year, was well deserved for Kim Geldenhuys & Ogilvy JHB. Topsy was further awarded Gold for Direction in the Craft Category. Other notable wins included Craft Gold in the Cinematography category for Old Mutual 'Nature of Wisdom' going to Tim Pike.
Jason Fialkov's VW "Goodbye Citi" spot was part of the Experimental Mixed Media Campaign that took Gold for Ogilvy Cape Town and MTN Ayoba was part of the Intergrated Campaign that won Gold for Metropolitan Republic .
Nando's 'Wives' and Texa 'Too Slow', both directed by Humanoid's Terence Neale, received Silver in the TV and Cinema Advertising Category. Nedbank 'Rain' notched up 3 craft awards, including direction.
The complete list of Awards for Egg and Humanoid:
| Advertising: TV & Cinema Commercials | |
| Gold : | Topsy 'Selinah' - Kim Geldenhuys |
| Campaign Silver: | Nando's 'Wives' - Humanoid, Terence Neale |
| Silver : | Texa 'Too Slow' - Humanoid, Terence Neale |
| Bronze : | Old Mutual 'Nature of Wisdom' - Kim Geldenhuys |
| Bronze : | Garmin 'Wildebeest' - Slim |
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| Craft Art Direction: |
| Craft Certificate : | Old Mutual 'Nature of Wisdom' - Kim Geldenhuys |
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| Craft Cinematography: |
| Craft Gold : | Old Mutual 'Nature of Wisdom' - Kim Geldenhuys |
| Craft Certificate : | Nedbank 'Rain' - Humanoid, Terence Neale |
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| Craft Direction:| |
| Craft Gold : | Topsy 'Selinah' - Kim Geldenhuys |
| Craft Certificate : | Nedbank 'Rain' - Humanoid, Terence Neale |
| Craft Certificate : | Old Mutual 'Nature of Wisdom' - Kim Geldenhuys |
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Craft Editing:| |
| Craft Certificate : | Topsy 'Selinah' - Kim Geldenhuys |
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Craft Music & Sound:| |
| Craft Certificate : | Nedbank 'Rain' - Humanoid, Terence Neale |
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Experiential: Mixed-Media Campaign| |
| Campaign Gold : | VW 'Goodbye Citi' - Jason Fialkov |
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Integrated Campaign & Ubuntu Award: Through the line communication| |
| Campaign Gold : | MTN 'Ayoba' - Jason Fialkov |
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Integrated Campaign & Ubuntu Award: Ubuntu Award| |
| Bronze : | Shout - Verushka Vogt |
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Experiential: Alternative Media & Field Marketing| |
| Bronze : | VW 'Goodbye Citi' - Jason Fialkov |
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Experiential: Live Events| |
| Campaign Silver : | VW 'Goodbye Citi' - Jason Fialkov |
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Experiential: Digital Mixed-Media Campaign| |
| Campaign Silver : | VW 'Goodbye Citi' - Jason Fialkov |
