When Leo Burnett Milan needed a director to shoot Uma Thurman in their latest commercial for Alfa Romeo, they looked no further than Egg's Kevin Fitzgerald. The commercial pays homage to 100 years of Alfa Romeo by paralleling the technology and dynamism of Giulietta with the beauty and power of actress Uma Thurman.
Uma wasn't able to travel, so shooting took place in and around New York over four days. The final commercial is 60 seconds of pure beauty. It's a tough job but someone's gotta do it.