Popimedia's Press office on Bizcommunity

It's a guy thing, a girl thing, a techno thing, brand thing, your thing, my thing, our thing. True, but Facebook is becoming more than just a 'Thing' in the world after the Facebook Marketing Conference (fMC) held on 29 February 2012 at a packed Museum of Natural History in New York. 15 Mar 2012 Read more >>

Since its launch in 2004, Facebook has fundamentally changed the way interactions occur online. Fast forward to February 2012, and Facebook has 845 million active users representing a sizeable portion of the worldwide internet population. Allowing the world to be more connected, Facebook plans to extend these connections to all corners of the web with its Open Graph. 1 Mar 2012 Read more >>

More than 10 000 people 'like' Global Warming footwear brand Plum and keep telling their friends about the company, through its rapidly growing Facebook community. This, coupled with the brand more than doubling its database of newsletter subscribers following an eight week long Facebook project implemented by Social media marketing solutions agency Popimedia Innovations. 29 Jul 2011 Read more >>

Facebook's 'partnership' with Skype first started last year when Skype let its users connect with their Facebook friends and view their latest newsfeeds from within Skype. It was inevitable with Microsoft owning 1.6% in Facebook since 2007 and its recent acquisition of Skype that the pieces would align. 7 Jul 2011 Read more >>

Yellow Pages is undoubtedly an iconic brand, with a reputation that has been built on its print publications. However Trudon, the owner and publisher of Yellow Pages, has also taken the service online with an Internet- and mobile-based offering, more recently growing its Facebook following by as much as 2000% thanks to the help of specialist social media marketing solutions company, Popimedia Innovations. 3 Jun 2011 Read more >>

There has been quite a bit of buzz around Facebook's recent announcement that it is throwing the promotional door wide open for several industries by amending its promotional guidelines. 26 May 2011 Read more >>

It has never been more exciting to be part of the Facebook revolution than now, especially for marketers, brand managers and even small business owners, looking to maximise conversations with friends and fans. 30 Mar 2011 Read more >>

Location-based services leapt onto the South African centre stage in a big way last week when Facebook announced the local availability of Facebook Places. The application is designed to help people share information about where they are, connect with friends who may be nearby and find special offers from their favourite retailers, restaurants and entertainment venues. 24 Mar 2011 Read more >>

Facebook is constantly innovating and introducing new services that have an impact on the social media environment at large. 17 Feb 2011 Read more >>

Hot off the press. Popimedia sources from Facebook last night confirmed the availability of Sponsored Stories, an online version of the traditional word-of-mouth referral for products, services and brands. 27 Jan 2011 Read more >>

On Friday, 26 November 2010, Popimedia was informed by our contacts at Facebook that new Facebook Promotions Guidelines will soon be released. 3 Dec 2010 Read more >>

Popimedia Innovations, the leading provider of social media marketing strategy, tools and services to the world's largest brands and agencies, has announced that, thanks to its direct relationship with Facebook, the company's proprietary promotional systems and technologies implemented on Facebook have been vetted and approved by respective Facebook Advertising and Promotional Guideline divisions. The company is therefore able to swiftly implement advertisements and promotions which are aligned to Facebook's guidelines. 7 Nov 2010 Read more >>

On Tuesday, Amazon implemented Facebook Connect to become - in our opinion - one of the greatest Connect implementations yet. This is a match made in heaven and takes Social Networking and connectedness to a new level. Read on to find out why and learn about some of the sensitive decisions Amazon made, that will make this move propel Amazon's business and affect their bottom line. 30 Jul 2010 Read more >>

Since social media is the hot topic that is permeating our everyday lives, Web Analytics World (WAW) thought it was important to check in with customers to get their thoughts. How do they interact with retailers via social media? How would they prefer to interact? What value are they seeking from their interactions with retailers via social media? 16 Jul 2010 Read more >>

Popimedia together with its mobile outdoor media partner Tempest Car Hire placed 10 Edgars wrapped cars in Johannesburg and Cape Town for the period of the FIFA World Cup. 14 Jul 2010 Read more >>

Popimedia Innovations helps Zain Africa leverage social media to build a brand loyal Facebook community. 27 May 2010 Read more >>

Predictions are that the microsite is dying a slow and painful death. 20 May 2010 Read more >>

With social media network Facebook out-pacing Google statistically in March this year, the need for solid social media strategy development couldn't be more in demand. Popimedia Innovations, a specialist interactive social media and viral marketing company, now provides social media strategy development to brands and companies trying to optimise their business for social media. 7 May 2010 Read more >>

First it was dismissed. Then the hype built. Then it was discussed in earnest. Finally it took its place on the media schedule. Now many rave about it. And despite the misguided hype of many, social media is growing. 29 Apr 2010 Read more >>

Social media is getting major attention. There's no doubt about it. More marketers (locally and definitely abroad) are considering their media strategies and approach in terms of social media. More companies are developing social media policies for communication and more businesses understand that South African internet usage is escalating and consumer behaviour is changing. “Word of friend” is becoming KING! 24 Mar 2010 Read more >>

It seems that everywhere you turn there is something being said about social media. According to research* the use of social networking increased by 21% worldwide in 2009. While it's growing and more and more people are talking about it, it also seems that most businesses are still trying to understand why they should be using it in the first place. What's that about? 15 Mar 2010 Read more >>

With the growing number of South African brands engaging in social media, Popimedia Innovations, a specialist interactive social media and viral marketing company, will now offer a full social media marketing service aimed at providing social media activity and presence to brands on an ongoing basis. 5 Mar 2010 Read more >>

There are a lot of people newly entering the fray to sell advertising space on Facebook and as social media specialists assisting many South African and global companies to enter the social media space - we'd like to tell you what works best in this space. 12 Feb 2010 Read more >>

After two years, over 100 Social Media campaigns across many industries including Banking, Insurance, FMCG, Motor, Mobile, Airline and more, we would like to share some of our experiences, good and bad, with Social Media and Facebook in particular. 5 Feb 2010 Read more >>

After two years as South Africa's leading social media player, Popimedia Innovations has re-launched its website. The objective is to better capture the services offered to clients and the benefits that can be achieved. 21 Jan 2010 Read more >>

Fenomenal Woman, underwritten by Hollard, renowned for innovative thinking, products and media campaigns ventured into the social media space through Popimedia and Wunderman with their "Insurance that Fits" campaign. 19 Nov 2009 Read more >>

Popimedia are the leading online social media specialists that have assisted many blue-chip clients in South Africa to enter this space. We have developed a proprietary viral marketing system - PIActions^TM - that is able to refer messages into Facebook from third-party websites thus ensuring trusted credible referrals from friend to friend. 12 Nov 2009 Read more >>

Popimedia, a division of the Popimedia Group, is the exclusive third-party advertising partner to Tempest Car Hire and sells media space on and in its fleet of cars, its kiosks and website. 6 Oct 2009 Read more >>

Facebook has been continuing its rise up the rankings and has recently unseated YouTube to become the third most popular site on the Web according to Alexa's Daily Rankings. Take a look at the graph below showing the daily reach for Facebook (in blue) and YouTube. 10 Jul 2009 Read more >>

FrogsLuck.com is a one-stop shop, for competition listings across the web, with very loyal users we affectionately call FROGSTA's! 2 Jul 2009 Read more >>

digiVOX, the digital agency responsible for digital marketing on behalf of iBurst, together with Social Media Specialists Popimedia Innovations launched the successful iBurst “Dial-up is DEAD” campaign for iBurst Broadband Internet, where entrants stand to win an Acer Notebook and an iBurst Wireless connection worth R13000! 25 Jun 2009 Read more >>

There are a lot of people newly entering the fray to sell advertising space on Facebook and as social media specialists assisting many South African and global companies to enter the social media space, we'd like to tell you what works best in this space. 25 Jun 2009 Read more >>

Companies are leveraging the benefits of social networking site Facebook - and this trend will only grow in the future, says online marketing group Popimedia. 15 Apr 2009 Read more >>

The extent to which social networks have been utilised to benefit business in terms of return on advertising investment has been somewhat questioned when compared to traditional online advertising¹ banner placements. 29 Jan 2009 Read more >>

Creative digital agency aquaonline recently launched the digital campaign for Samsung Mobile's latest handset, the versatile must-have Innov8. 22 Jan 2009 Read more >>

NuMetro Film Distribution and NuMetro Home Entertainment, expanded their reach and exposure with Popimedia and branded 100 cars for the movie releases of Yes Man; The Day The Earth Stood Still; Star Wars; Get Smart and Australia. The cars were available through Tempest Car Hire, around the country at all major airports, with discounted rates and benefits. 16 Jan 2009 Read more >>

The Nedbank Local Heroes programme, understanding the love and compassion people share for their communities, are building on the success of last year's outstanding achievements. Last year 49 different charities benefited from this amazing initiative, and this year 120 charities will benefit from Local Heroes. Nedbank have more than doubled their investment in the programme. 2 Oct 2008 Read more >>

Eyeballs Mobile is the newly launched mobile advertising platform which allows customers to opt in to view advertising on their cellphones and thus start earning rewards like free prepaid airtime and free MXit Moola for doing so. 28 Aug 2008 Read more >>

Standard Bank, understanding the synergy of their TravelWallet product with the significant distribution channel exclusive to Popimedia, undertakes a comprehensive promotional campaign, in the Tempest Sixt Fleet of cars around the country. 27 Jun 2008 Read more >>

Nu Metro Film Distribution, following on the success of their December Wrap-A-Back (back window branded) campaign, have again decided to put 40 Wrap-A-Back vehicles on the road, around the country, with Popimedia during the winter break. 26 Jun 2008 Read more >>

Popimedia Innovations, a subsidiary of the Popimedia Group, has taken the Facebook phenomenon and applied their proprietary viral marketing system, PIActions, to link client's websites and product offerings with Facebook and thus maximise their reach within the realms of the social network. 15 May 2008 Read more >>

Did you know? - Facebook is the most visited website in South Africa, far surpassing Google, and that South Africa has the eighth biggest user database (in excess of 650,000 users) on Facebook and that Facebook grows internationally at a rate, in excess of 250,000 users per day? 1 Feb 2008 Read more >>

Nu Metro Film Distribution, looking to make an impact with holiday-makers during December, have put 40 Wrap-A-Back (back window branded) vehicles on the road, around the country, with Popimedia. 7 Dec 2007 Read more >>

Mango, understanding the synergy of their trendsetting Mango Plus product with the significant distribution channel exclusive to Popimedia, undertakes a Mirror Tie (leaflets hung from vehicle rear view mirrors) campaign, in the Tempest Sixt Fleet of cars around the country. 30 Nov 2007 Read more >>

CEO Daniel Levy says “the company's latest Wrap-A-Back product is innovative and unique and has the capability to work nationally at a cost-effective rate. We create media exposure everywhere as well as in otherwise 'restricted' outdoor jurisdictions such as Cape Town and Durban. Our medium is a great add-on to concurrent TV/radio commercials, print and outdoor campaigns.” 15 Nov 2007 Read more >>

A definite first – Popimedia, after being approached by a private Lamborghini owner wanting to “change the colour of his car”, undertook to bring this challenge to fruition. Changing the colour of any car is a major undertaking, however, doing so via vinyl branding is less expensive and without a shadow of a doubt just as good looking! 15 Nov 2007 Read more >>

In the short space of eight months - PopEye Wrap-A-Rental Media, which initially began trading selling exclusively third party vehicle media space and promotional inserts therein – has grown into a fully-fledged media house offering clients a host of different products, mediums and touch points. 1 Oct 2007 Read more >>