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With or Without Sugar: S2, E2 - The power of internal brand engagement

In our first episode of `Series 2 of With or Without Sugar, Giles Shepherd, CEO of The Brand Alive Group, chats to Lara Haigh, MD of Imperial Health Sciences, about the fantastic results that have been achieved through a highly disruptive, innovative internal brand engagement campaign - and the importance of co-creation, ongoing feedback and involvement at every level of the organisation.




Personal Narrative

We gave three clients 10 seconds each to tell us what they think of us ... this is what they said.

Contact us now if you'd like to have similar experiences ;-)
info@brandalivegroup.com | www.brandalivegroup.com




Centrum Brand Film

This is a brand film created specifically for the international sales conference for global multivitamin brand, Centrum, to be used to inform and excite the sales team at the conference in Mozambique. The intention was to both inform the sales teams about the business and product developments / enhancements, and to energise and excite them about the future of this extraordinary brand. It is an excellent demonstration of the fact that these objectives can be simultaneously achieved, and that it is possible (with the correct thinking and approach) to deliver important business information in a manner that is visually striking and entertaining, and delivered in a powerful, short piece of communication (3 minutes in length).




With or Without Sugar Episode 1: Malcolm Russell

Malcolm Russell, MD of the Broadcast Development Group and principal of the Face The Media programme discusses the relationships between brands and the media: what should brands be thinking about when it comes to maximising the potential and mitigating the risks associated with media interaction and coverage.




With or Without Sugar Episode 2: Tony Orsten

Welcome to Episode Two of With or Without Sugar! We are in London chatting to Tony Orsten - CEO off The Imaginarium Corporation - about the meaning and value of storytelling in brand communication.




With or Without Sugar Episode 3: Dr Iain Barton

Is gender diversity in brand leadership important? What difference can it make to brand output and performance? Here is episode 3 of With or Without Sugar, chatting about this crucial subject with Dr Iain Barton, Executive Director (Business Development) for Healthcare at Imperial.




With or Without Sugar Episode 4: Freddie Herbst

Conventional media the world over were convinced of a Clinton win ... but specialist social media analytics firm, BrandsEye, predicted a Trump win, just as they had correctly predicted Brexit. Giles Shepherd and Gabby Cowling of the Brand Alive Group chatted to Freddie Herbst, BrandsEye's Commercial Director, about their Social Media Sentiment Analysis model in the latest episode of With or Without Sugar.




With or Without Sugar Episode 5: Angel Jones

'Brand South Africa - undoubtedly a brand in crisis. What would you be doing to return the equity it deserves? Giles Shepherd of the Brand Alive Group chats to Angel Jones of Homecoming Revolution in the latest episode of With or Without Sugar, exploring the dichotomy of an organisation designed to persuade South Africans living abroad to return to a country with some pretty weighty issues.'




With or Without Sugar Episode 6: The Trends for 2017

'Brand South Africa - undoubtedly a brand in crisis. What would you be doing to return the equity it deserves? Giles Shepherd of the Brand Alive Group chats to Angel Jones of Homecoming Revolution in the latest episode of With or Without Sugar, exploring the dichotomy of an organisation designed to persuade South Africans living abroad to return to a country with some pretty weighty issues.'




With or Without Sugar Episode 7: Guy Martin

Who says art and science can't blend? Here is brand DNA brought to visual life - with mathematical accuracy! Join Giles Shepherd of Brand Alive and Guy Martin of Blu Prints in Episode 7 of With or Without Sugar as they chat about an exciting, unique way of crystallising, expressing and empowering brands - with real, demonstrable business performance as a result.




With or Without Sugar Episode 8: Isabella Makuta

Gender Diversity in Brand Leadership Part Two. In Episode 3 of With or Without Sugar, Giles Shepherd spoke to Dr Iain Barton of Imperial about the value of gender diversity in brand leadership. In this week's episode Gabby Cowling gets a viewpoint from Isabella Makuta, Marketing Director of industrial giant, Group Five.




With or Without Sugar Episode 9: Brand Protection

What should brand owners and managers be taking into consideration when protecting their rights over a brand? In this episode Giles Shepherd, Chief Executive of The Brand Alive Group chats to Shane Moore and Tyrone Walker of Africa's leading intellectual property law firm, Moore Attorneys, about the vital processes of trademarks, copyright, patents, design right, domain regulations amongst others.




With or Without Sugar Episode 10: Personal Branding with Dick Foxton

What are the prominent business leaders, politicians and public figures thinking about when it comes to managing their images and messages in the media and the public domain? In this episode, Giles Shepherd, Group CEO at The Brand Alive Group, chats to leading image and communications consultant, Dick Foxton, CEO of Foxton Communicating, about the intrinsics of building and managing a successful personal brand.




With or Without Sugar Episode 11: App Store Optimisation with Rory Mudie

In today's online world, Search Engine Optimisation (SEO) is only part of how you ensure your customers find you when they are searching for relevant keywords. A hugely growing and vital discipline is App Store Optimisation (ASO), which ensures that customers discover your app when they enter keywords. In Episode 11, Giles Shepherd chats to Rory Mudie of Redbox Mobile in Barcelona, Spain at the Mobile World Congress.




With or Without Sugar Episode: Season Finale

Season One of With or Without Sugar came to an end after an engaging 11 episodes. In two weeks time, the first episode of Season Two will launch. Have a look as Gabby Cowling and Giles Shepherd of The Brand Alive Group recap some of the highlights of Season One (including some great 'bloopers'), and give a hint of what's to come in Season Two.