Almost one million shoppers receive the Edgars Club magazine each month. The magazine is an exclusive publication for Edgars Club members offering a host of member benefits as well as top fashion, beauty and décor trends, exciting in-store products and practical 'how-to' tips to help members gain more from their Edgars shopping experience. Edgars Club magazine is published in English and Afrikaans and is aimed at the savvy shopper who wants to maximise the benefit of being an Edgars Club member.
SA Fashion Week (winter) 2012 saw the launch of the spectacular new-look Edgars Club magazine as it transformed into a glossy magazine, along with multiple brand extensions.
Edgars Club is now an aspirational, informative, fun and entertaining shopping guide which showcases the latest fashion and beauty offering from Edgars, SA’s largest national retailer.
The new, all-encompassing strategy includes a fresh layout, reorganised structure and richer content offering.
Illustrates Edgars’ ability to bring shoppers the latest trends, new brands, events and collaborations – bringing the store experience to life.
As a credible voice in the fashion industry – Edgars Club is driven by award-winning group editor and popular fashion blogger, Justine Stafford.
Targeted supplements published throughout the year will cater to members’ other interests – from kids to home décor.
The magazine is now offered across several new online media platforms: interactive content like behind-the-scenes videos will be part of the new edgarsclub.co.za digi-shopping mag.
Club’s sassy blogger will bring the brand to life in the blogosphere, and via Twitter and Facebook.
Edgars Club Man magazine Not just another shopping guide, Edgars Club Man magazine rivals consumer men's mags on the retail shelves. Packed with fashion and grooming tips and advice, as well as lifestyle features and profiles, it talks directly to the modern South African man. Edgars Club Man is both a trusted advisor on what to buy and a guide to living a stylish and balanced life. The magazine covers men's lifestyle essentials: