Africa> Southern Africa, South Africa

List your company as a press office

Press offices are the easiest and most cost effective way to generate awareness, pick up business or promote yourself online.

What you get:

1. Press releases: Includes 12 press releases per year, which may include images. Company news gets premium front-page position on the website and is distributed daily and weekly via email newsletters to 70000 subscribers, growing by more than 1,000 per month.
   
   
2. Press office: Every company is showcased in a custom designed area containing a full company description, contact details, latest company news and a link back to the company's website.
   
   
3. All press releases are archived indefinitely and are searchable from Bizcommunity's front page and major Internet search engines by keyword.
   
   
4. Business directory: Press offices appear first in the business directory in up to five categories together with a company logo and description, and first during searches by keyword from the front page.
   
   
5. Listed within newsletter: Press offices with recent news are listed in the right-hand margin of the newsletter.
   
   
6. Website margin: Press offices with recent news are listed in the left-hand margin of the website front page and within a section most relevant to the company.
   
   
7. Easily accessible from the front page: Press offices can be quickly accessed from a drop-down list on the front page titled "Press office links".

Why choose Biz-community?

• Targeted Advertising, Marketing and Media audience
  Marketing people often have a direct influence regarding strategy, branding, new initiatives, partnerships and budgets of large companies.
  
  
• Business focus
  Biz-community has a definite business slant to the news, keeping the tone professional, objective and informative.
  
  
• Decision makers
  Demographic information reveal that our readers are mainly professionals employed in Middle to Senior management positions in advertising, media and PR capacities, 85% of whom have a diploma, degree or post graduate degree
  
  There are many business services that attract decision makers, such as the press release service, industry news, business directory, job and event listings.
  
  
• 'But we have a website..'
  Our service compliments a website, referring new visitors to it daily. Ideally your news should be available in a targeted community such as ours, allowing interested visitors to click through to your website for more information.
  
  
• 'We don't have many press releases'
  Apart from ongoing press releases, listing on Biz-community gives you many more benefits. Your link would be included in the right-hand margin of every newsletter under a section heading that is most relevant, such as Advertising or Media. Companies are also featured on the website within relevant sections. This reinforces the view that these are the top companies in a particular category.
  
  
• 'We have PR consultants handling our press releases'
  We are just another medium to be used by yourself or your PR consultants keeping you in the news professionally.
  
  
• 'People know us'
  Sum your strengths up in a few sentences. Do professionals in the Advertising, Marketing and Media industry know this? Would they refer clients to you?
  
  Your corporate identity and brand is your greatest asset. You will not attract top clients, staff, and partners if you neglect it. Our press office concept is an ideal way to get long-term continuous exposure. Ensure that your achievements are noticed, not only within the industry but also by any prospective clients who may be shopping around. Be top-of-mind when it comes to pitches and other business inquiries.
  
  
• 'We mainly use traditional media for our press releases'
  Unlike traditional media that has a short shelf-life and geographic reach, all our content is archived indefinitely, searchable by keyword from within Biz-community and major search engines from anywhere in the world. People are more likely to click through to your website from an online press release using a link than to search for your website after reading an article in traditional media.

Demographics

Age	Gender	Location	Level of Education
Under 25 : 16% 25-34 : 54% 35-44 : 22% 45+ : 8%	Male 35% Female 65%	Gauteng 61% Western Cape 27% KwaZulu-Natal 6% Other 6%	Some high school 1% High school 15% Diploma/degree/post graduate 84%

Job Level	Monthly Income
Professional 37% Middle management 29% Top management/Director 16% Other 18%	Less than R5,000 : 11% R5,000-R10,000 : 22% R10,000-R15,000 : 22% R15,000-R20,000 : 16% R20,000-R30,000 : 16% R30,000-R40,000 : 8% More than R40,000 : 5%

*This survey was done during October 2003.


Traffic
The Biz-community website averages 3,000,000 page views per month and 230,000 unique users.

Newsletter subscribers: 70000 (36,000 daily subscribers and 34,000 weekly subscribers).
Approximately 920,000 newsletters are sent on a monthly basis.


Press office cost
The cost is only R500/month payable bi-annually or annually, an insignificant amount compared to the resultant increase in brand equity and additional business.


How to list your company as a press office
Biz-community will handle the simple procedure of setting up your press office to your exact specifications in a matter of days. All we need from you are your logo and corporate colours, a full company description, contact details, your latest company news and any further text or graphics you may wish to include in your press office. After you have approved the design your press office will be put online with a link back to your company's existing website if you have one. Future press releases are simply emailed through by you and will be distributed the same day.

Please contact us today to set up your press office on (021) 409 7907, email sales@biz-community.com or use our online contact form.