Nielsen announces Africa's first digital audience metricThe entrenchment of Nielsen's Digital Ad Ratings (DAR) in the South African media market, heralds a new era of audience-based advertising metrics where advertisers now know who, as opposed to just what, consumers engage with digital advertising across screens and publishers. 24 Aug 2017 Read more >>

Spazas boost traditional trade surge in SAThe ongoing dynamic of modern versus traditional trade within South Africa's retail sector has seen exceptional growth of the spaza shop format with an increase from 45% to 53% of South African modern trade shoppers (2015 vs 2016) who now also utilise spazas. At present, South Africa is home to a total of 2,500 modern trade (MT) and 140,000 traditional trade (TT) outlets which contributed towards South Africa's annual retail sales (to March 2017) of R316.5 billion. Of this, urban and rural traditional trade formats accounted for 22.3% or R70.5 billion. 21 Jun 2017 Read more >>

Shifting prospects illuminated in Nielsen's fourth Africa Prospects IndicatorIf 2016 proved to be the year of change due to the volatile nature of Africa's variable markets, then 2017 will be the year for a reshuffling of opportunities and focus. This insight stems from the latest Nielsen Africa Prospects Indicator (APi) report which delivers proprietary data, trending the country-level prospects of pan-African countries based on Macro, Business, Consumer and Retail dynamics. The latest results reveal seven of the eight markets have changed rankings with Kenya now in first place and Cote d'Ivoire second while Tanzania remains steadfast in third position. Nigeria's overall deterioration in prospects has seen it experience a significant drop. 18 May 2017 Read more >>

South African shoppers influenced by clicks and bricksNew research by Nielsen reveals that thinking in terms of bricks versus clicks is outdated, bricks-and-clicks is the current and future retail reality, especially in emerging markets, including South Africa. 9 May 2017 Read more >>

Kenyans still confident, but not as high as beforeConsumer confidence drops by 11 points in Quarter 4, 2016 19 Apr 2017 Read more >>

Upturn in West Africa consumer confidence levelsNigerian consumer confidence up by three points in Quarter 4, 2016, and Ghana by two points 18 Apr 2017 Read more >>

Premium is not just about priceA phenomenal 92% of South Africans reveal they are willing to pay an above-average price for products that deliver higher quality, offer superior functioning (91%) or stand behind environmentally responsible (86%) or socially responsible (77%) principles; this despite economic limitations where only 50% of the population believe that they are financially better off than five years ago. 7 Mar 2017 Read more >>

South African shoppers are in love with loyalty!South Africans it seems are loyalty mad. Proof of this is that of six Africa/Middle East countries surveyed in Nielsen's latest Global Retail Loyalty Survey, South Africa had the highest number of *respondents (84%) stating that that they were currently members of a loyalty programme. The significance of this figure becomes even more apparent when one considers that only 66% of global respondents were members of one or more loyalty programmes. 1 Feb 2017 Read more >>

Nielsen survey shows SA outperforming global online mobile adoption ratesWith 98% of South African consumers owning a mobile connected device that opens the window to them engaging in activities such as banking, shopping and making payments, it's clear that not only have we embraced digital evolution but are early adopters of the latest online technologies which continue to deliver increasing usability and powerful benefits to our everyday lives. 7 Dec 2016 Read more >>

South African consumer mood swings up againConsumer Confidence leaps by nine points in Third Quarter of 2016 7 Dec 2016 Read more >>

Divergent consumer confidence trends in Ghana and Nigeria reveal a tale of two very different countriesThe latest Nielsen Consumer Confidence Index (CCI) results for Nigeria and Ghana reveal a tale of two very different countries. While Nigeria's CCI of 113 represents a decline of nine points from the second quarter, Ghana's score rose five points to 109 after three previous quarters at 104. 23 Nov 2016 Read more >>

'Happy days' for Kenyans means consumer confidence continues to climbKenyan consumers are feeling positive and they're not afraid to put their money where their mind is, as revealed in the latest Nielsen Consumer Confidence Index (CCI) results for Quarter 3, 2016. This shows that of the three sub-Saharan African countries (Nigeria, Kenya and Ghana), measured by Nielsen using mobile survey methodology Kenya replaced Nigeria with the highest consumer confidence score - rising six points from the previous quarter to 120 - the third consecutive quarter this figure has increased. 23 Nov 2016 Read more >>

'Housebrands' no longer the poorer cousin of retail attracting R38bn in spendThe days of in-house retail brands being treated with a fair amount of disdain by South African consumers have come to an end with a new Nielsen State of Private Label in South Africa report revealing that they now account for R38.4bn of consumer spend at hypermarket/supermarket tills or R10 out of every R50 spent. In addition, 63% of South Africans now feel that private label* quality is "as good as that of established name brands". 4 Nov 2016 Read more >>

SA's new retail reality means 'one size fits all' strategies no longer cut itSouth Africa is undergoing a retail evolution where mass market, 'one size fits all' strategies no longer cut it and bigger retail stores are not perceived as better by local consumers. These key insights stem from a recent Nielsen Global Retail Growth Strategy Report which highlights the need for innovative tactics in the retail landscape. 2 Nov 2016 Read more >>

Africa's shifting growth figures demand investor staying powerThe third edition of Nielsen's Africa Prospects Indicator (APi) Report shows that, for Africa, 2016 is proving to be 'The Year of Change' with a fair degree of re-forecasting required from a growth point of view due to the at times volatile nature of the 26 African markets under review. 30 Sep 2016 Read more >>

New insights show big disconnect between South African psyche and positive purchase behaviourThe fact that South Africa's newly released Nielsen Consumer Confidence Index (CCI) figure for Q2 2016 improved only slightly to 78; from the previous Q1 figure when it dropped seven points to 75 - a similar level to that experienced during one of the country's worst recessionary climates in 2008/09 - isn't a surprise. What is interesting though; is that new retail sales data from consumer insights specialist Nielsen presents a far more positive picture of consumer spending realities. 6 Sep 2016 Read more >>

Mixed optimism in latest SSA consumer confidence resultsThe latest Nielsen Consumer Confidence Index (CCI) results for Q2, 2016 show that of the four sub-Saharan African countries measured by Nielsen, Nigeria's consumer confidence score (122) continued to rank highest, rising two points from the first quarter. Kenya's score (114) was not far behind, rising six points in the second quarter, following a five-point rise in the first quarter. Ghana's confidence score of 104 was unchanged for the third consecutive quarter, while South Africa consumer confidence increased three points to 78. (Note: CCI levels of above or below a baseline of 100 indicate degrees or optimism and pessimism, respectively.) 6 Sep 2016 Read more >>

Variable consumer confidence scores across sub-Saharan AfricaThe latest Nielsen Consumer Confidence Index (CCI) results for the first quarter of 2016 show that of the three sub-Saharan African countries measured by Nielsen, Nigeria's consumer confidence score (120) continued to rank highest, despite a seven-point decrease from the last quarter of 2015. In Kenya, consumer confidence increased five points (108) while Ghana's confidence score (104) was unchanged from the previous quarter. (Note: CCI levels of above or below a baseline of 100 indicate degrees or optimism and pessimism, respectively.) 15 Jul 2016 Read more >>

Promotions whip SA's price sensitive-consumers into a shopping frenzyThe recent chaotic scenes of frantic shoppers taking advantage of the promotions on the opening day of The Mall of Africa in Centurion, Gauteng, was proof that despite the fact that South Africa may be on the brink of recession, local shoppers retain their appetite for promotions and special offers. 21 Jun 2016 Read more >>

Local consumers display 'seriously South African' brand allegiancesHomegrown brands maintain a powerful hold over local consumers, with a brand's country of origin cited as equally important - or even more important - than other purchasing criteria such as price and quality in a new Nielsen Global Brand-Origin report on local versus global brands. 3 Jun 2016 Read more >>

Massive advertising opportunities for Africa's increasingly media-savvy audiencesThe second Nielsen's Africa Prospects Indicators (APi) report has released key findings on sub-Saharan Africa (SSA) media consumption habits in a special section entitled Connecting with Africa's Consumers - Spotlight on the Media Landscape. 3 Jun 2016 Read more >>

Video-on-Demand strike a chord with SA's content hungry consumersDespite the relatively recent arrival of subscription-based Video on Demand (VOD) services such as ShowMax and Netflix on South African shores, a new Nielsen Video-on-Demand Survey, which polled more than 30,000 online respondents in 61 countries has found that 63% of South Africans watch some kind of video-on-demand programming on an online device and 79% do so at least once a week. 3 May 2016 Read more >>

Massive scope for mobile growth in Kenyan retail marketA new Nielsen Study on Kenyan Retailers and Technology reveals that despite the massive uptake in mobile usage in Kenya, there is still significant scope for growth in the market, particularly in the retail environment. 26 Apr 2016 Read more >>

Nielsen survey reveals Nigeria's tremendous online shopping potentialAmidst the challenges of limited internet connectivity and unreliable connections, a new Nielsen Global Connected Commerce Survey has found that Nigerians' use of mobile devices to make online retail purchases is significantly higher than global purchasing rates across several categories. This points to the fact that an e-commerce experience is the new retail reality, as digital devices enable Nigerian consumers to shop wherever and whenever they choose. 4 Apr 2016 Read more >>

Nielsen report reveals Cote d'Ivoire is top prospect for investors in AfricaThe launch of Nielsen's second Africa Prospects Indicators (APi) report has given existing and potential investors an unprecedented and even deeper comparative view of the country opportunities across the continent, with Cote d'Ivoire moving ahead of Nigeria to leading position within the APi's overall country results. 1 Apr 2016 Read more >>

Price comparison and convenience driving SA's online shopper growthGiven the tight economic conditions currently prevailing in the South Africa, it's no surprise that a new Nielsen Global Connected Commerce Survey has found that the highest number of South African online shopper respondents (51%) use the internet to check a retailer's flyer online to ensure they get the best deal prior to making a purchase, while 42% always check price-saving apps or deal websites when planning a grocery shopping trip. 31 Mar 2016 Read more >>

New study explores the current psyche of South AfricansThe latest 'Nielsen Global Generational Lifestyles Survey' has polled 30,000 online respondents in 60 countries to better understand how consumers around the world - including those in South Africa - live, eat, play, work and save. 25 Feb 2016 Read more >>

SA's Traditional Trade sector thriving with R46bn in annual salesThe perception that South Africa's Traditional Trade (TT) sector is shrinking in the face of increasing pressure from modern retail outlets could not be further from the truth. Sales through South Africa's 134,000 Traditional Trade (TT) outlets currently amount to R46bn per annum, which equates to one of every five rands spent and one third of all consumer goods packages sold in South Africa. 4 Feb 2016 Read more >>

Traditional advertising still most trusted by South Africans
  • Recommendations from friends remains most credible form of advertising
  • Editorial content such as newspaper articles, are the second-highest-rated form
  • Trust in traditional offline ad formats is still strong-especially among millennials 10 Dec 2015 Read more >>

  • Responsible brands are big business in SAFar from being a 'nice to have', brands which demonstrate a commitment to sustainability now have real meaning for consumers and the resultant ability to provide healthy returns for manufacturers and retailers alike. Evidence of this is the 2015 Nielsen Global Corporate Sustainability Report which shows that 68% of South African consumers are willing to pay more for brands that come from companies who are committed to positive social and environmental impact. This in comparison to 66% of global respondents, which in turn is up from 55% in 2014 and 50% in 2013. 9 Dec 2015 Read more >>

    Sub-Saharan Africa presents varied view of consumer confidence levelsThe latest Nielsen Consumer Confidence Index (Q3) shows a varied view for sub-Saharan Africa as despite it having increased by five points in Ghana (99) in the third quarter, it decreased five points in Nigeria (127), the first decline since inception of the CCI in quarter 3 of 2014. Confidence also declined five points in South Africa to 82. In contrast, Kenyan consumers are feeling markedly more optimistic in comparison to the previous quarter as reflected by the five point increase in Kenya's CCI to 117, compared to 112 in Q2 2015. 24 Nov 2015 Read more >>

    Nielsen study shows it's boom time for SA's multi-billion rand baby care sectorSouth African parents are deeply invested in their families and therefore want the very best for their children - from the food they put in their mouths to the nappies they put on their bottoms, and they're willing to pay for it. 27 Oct 2015 Read more >>

    Nielsen launches world-first prospects ranking of sub-Saharan AfricaGlobal measurement company Nielsen has released its pioneering African Prospects Indicator (APi) that for the first time, provides existing and potential investors in Africa with comprehensive insights across an extensive range of indicators, culminating in an unambiguous ranking of sub-Saharan African countries. 23 Sep 2015 Read more >>

    Latest consumer confidence index reveals South Africans' fixation with their financesDespite South African confidence levels remaining unchanged from the first quarter of 2015 at 87 points according to the latest Nielsen's Consumer Confidence Index Report for Q2 of 2015; recessionary sentiment increased by 3 percentage points, with 73% of respondents of the belief that the country is in an economic slump at present. (Consumer Confidence levels of above and below a baseline of 100 indicate degrees of optimism and pessimism, respectively) 8 Sep 2015 Read more >>

    Nielsen pioneers world-first census of more than one million Nigerian stores using mobile technologyTo say that Africa is a vast continent is almost an under-statement but global information and measurement company Nielsen hasn't let that stand in the way of it measuring 1.2 million Nigerian retail outlets thus far, in what's being billed as the biggest global retail census operation of its kind to date. 28 Jul 2015 Read more >>

    SA an 'innovation nation' when it comes to trying new productsThe latest Nielsen Global Survey on new product innovation has found that consumers in South Africa have a distinctly 'new world' view and are far more inclined to try new products. 16 Jul 2015 Read more >>

    SA grocery shoppers ripe for the picking across an array of digital channelsSouth Africa's burgeoning connected commerce era means that consumers are no longer shopping entirely online or offline but rather taking a blended approach, using whatever channel best suits their needs. 18 May 2015 Read more >>

    76 percent of South African consumers think face-to-face interactions are being replaced with electronic onesNearly 8-in-10 people in South Africa (76%) believe face-to-face interactions are being replaced with electronic ones, according to a new report released by Nielsen. 13 May 2015 Read more >>

    New report from Nielsen shows hard retail data, consumer needs and behaviour, combined with macro-economic datasets, are better indicators of opportunity and success in African markets. 3 Mar 2015 Read more >>

    Consumers in sub-Saharan Africa say that advertising, promotion and corporate social responsibility activities have significant influence over their purchase decisions, according to new data released by Nielsen. 4 Dec 2014 Read more >>

    Consumers starting to loosen their belts and spend cautiously on small luxuries 14 Nov 2012 Read more >>

  • Majority of grocery shoppers display strong store and brand loyalty
  • Rising food prices and economic uncertainty driving store brand popularity and decline in non-essential purchases 21 Aug 2012 Read more >>

  • Online consumer confidence in South Africa dipped by three points to 77 in the second quarter of 2012, and is down nine points when compared to the same period last year (Q2 2011), according to global consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy. 24 Jul 2012 Read more >>

  • 45 percent do not rely on financial advisers for personal finance or wealth decisions
  • Cash and debit cards (67%) are the most popular payment options with credit cards not
    too far behind
  • 16 percent of consumers polled invest in a mandatory retirement fund 19 Jul 2012 Read more >>

  • What do consumers do with their money?As Nielsen continues to focus on providing you with information and insights to help enhance your business, they would like to share with you Decoding Global Investment Attitudes, a report based on Nielsen's Global Survey of Investment Attitudes which was released today. 18 Jul 2012 Read more >>

    Nielsen: South African online consumer confidence increased two points in the first quarter 2012After remaining flat for two successive quarters in 2011, online consumer confidence in South Africa increased by two points to 80 in the first quarter of 2012. But challenging economic conditions and the rising cost of living expenses has led to online consumers polled, opting to settle debt and put spare cash into savings. 8 May 2012 Read more >>

    2011 continued to be a challenging year for the global economy, which was impacted by natural disasters, political uprisings, and the ripple effects of financial crises in both the U.S. and Western Europe. After a boost in ad spending in Q3 2011, many of the world's biggest advertisers exercised more caution in Q4, but 2011 still showed an overall 7.3 percent increase in spending vs. 2010. 24 Apr 2012 Read more >>

    Consumers in South Africa trust editorial content and companies' branded websites more than any other form of media, according to a recent study by leading global information and measurement company, Nielsen. 19 Sep 2011 Read more >>

    SA mobile subscribers loyal to networks, prefer Nokia handsets - Nielsen's Mobile Insights studySouth Africa's mobile phone consumers are overwhelmingly loyal to their network providers, with 95 percent having been with their current provider for an average of 4.2 years. What's more, 81 percent said they recommend their network providers to friends and family, reinforcing the importance of word-of-mouth and reputation in the mobile industry. These and other findings were released today as part of Nielsen's inaugural Mobile Insights syndicated study in South Africa, which examined consumers' usage of and attitudes towards mobile phones, networks and services. 26 Aug 2011 Read more >>

    South Africans opt to further adjust spending habits to save on household expenses.Rising prices of food, fuel and utility bills are among the major concerns for consumers. 18 Jul 2011 Read more >>

    New Nielsen study examines what women around the world watch and buy, outlook for the future. 1 Jul 2011 Read more >>

    After two successive quarters of negative sentiment in 2010, online consumer confidence in South Africa jumped 4 points to 88 in Q1'2011. 24 May 2011 Read more >>

    The global advertising industry climbed out of recession last year and posted a 10.6 percent year-on-year increase to USD 503 billion1 based on published rate cards from the Global AdView Pulse, a new report released by The Nielsen Company (NYSE: NLSN). Strong performance in Asia Pacific, surging growth from emerging consumer regions of Middle East/Africa and Latin America, hefty rebounds from the automotive and financial sectors, and World Cup spending propelled the advertising industry back into positive territory. 13 Apr 2011 Read more >>

    The 2010 World Cup brought the attention of hundreds of millions of soccer fans on South Africa, and unsurprisingly, advertisers followed with significant spending, according to new research from The Nielsen Company. For the entire year, total ad spending was up 18% to R28.7 billion (almost US$ 4 billion). 10 Mar 2011 Read more >>

    Nielsen is proud to be the Research Partner of the Product of the Year initiative. 8 Feb 2011 Read more >>

    Consumer confidence in South Africa fell three points in Q4 quarter-on-quarter, ending the year flat at 84 index points, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers. The index hit a high of 88 points in Q2 as the events leading up to the World Cup lifted consumer confidence. Index levels above or below the baseline of 100 points indicate degrees of pessimism or optimism respectively. 25 Jan 2011 Read more >>

    FOLLOW US
    Latest News | About Nielsen | Contact Us | Website | Bizcommunity