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R-Squared Digital SA Press Office
R-Squared Digital offers a 360° full house digital consultancy service specializing in Influencer Marketing solutions. Additionally, they also offer brand strategy and market research services.
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Change your perceptionsWe often see exactly what we expect to see, yet profound experiences can change the way we see the world. Perceptions tend to depend upon an individual's assumptions. We construct our own reality on a daily basis. 13 Dec 2017 Read more

Be disruptedThe phrase disruptive innovation is being used by entrepreneurs worldwide at the moment. However, the term is widely misunderstood. What classifies a company as genuinely disruptive? 4 Dec 2017 Read more

The biggest South African disrupting summit of all time16-17 November 2017, at the Kyalami Grand Prix Circuit and International Convention Centre, Johannesburg 15 Nov 2017 Read more

The secrets of influencer marketingWith statistics like $6.85 in earned media value for every $1.00 of influencer marketing paid media*, influencer marketing is dominating the social media landscape. Adweek research states that “94% of those who've used influencer marketing believe the tactic to be effective”. In order to retain the awareness and your buyers past the initial burst of posts, it's vital to understand that influencer marketing is a relationship, not a business transaction. This requires a strategic influencer marketing approach. 19 Oct 2017 Read more

R-Squared Digital partnering with Sugarbird Gin in influencer marketing crowdfunding campaignIn the current difficult economic climate, it's courageous for an entrepreneur to launch a new business. R-Squared Digital supports South African entrepreneurs and producers, and has assisted one such startup in its crowdfunding initiative to finance its launch. 18 Oct 2017 Read more

R-Squared Digital - proud sponsors of The New Generation Social and Digital Media AwardsR-Squared Digital is partnering with the New Generation Social and Digital Media Awards 26 Sep 2017 Read more