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CharlesSmithAssociates/Sha-Izwe Communications is a public relations, social media and digital advertising marketing agency based in Johannesburg and Cape Town.
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Optimise your website for voice search in 2018There is an increasing number of voice recognition tools being made available. After numerous updates, Siri and Cortana, are becoming more user-friendly and tech giants like Amazon's Alexa and Google's Home, use voice recognition integrated to numerous makes of television sets and can be used for apps such as ordering an Uber using voice activation. In 2018, Google voice search queries are estimated to increase by 35% and a quarter of 16- to 24-year-olds already use voice search every day. 19 Jan 2018 Read more

Christopher SmithIs this the end of the Facebook news feed for pages? 15 Jan 2018 Read more

Facebook is testing custom audiences based on store visitsAccording to WERSM, Facebook is testing to create custom audiences for retailers targeting people who've been into their store, although Facebook hasn't confirmed this as yet. These are the types of audiences that could possibly be created: 29 Sep 2017 Read more

What is Facebook Live Video and how can we use it?Five Points to know. Facebook recently launched live video and seems to be investing heavily in it rolling it across all its native platforms. 8 Jan 2017 Read more

Long gone are the days when companies would put Search Engine Optimisation (SEO) consultants on large retainers to increase both their website hits and Google presence. 12 Dec 2016 Read more

Q. Are you finding your clients becoming more interested in your services on LinkedIn in terms of marketing their products and services? For how long has this trend been ticking over? 12 Nov 2016 Read more

Google is to have separate indexing for mobile and desktop, with the mobile indexing becoming the primary Google index. This is because More than half of all searches are on mobile. 12 Nov 2016 Read more

The importance of content marketingA recent study showed that the average consumer visits over 2,500 websites per year. This is a lot of content for the consumer to take in. The study showed that video and rich content such as graphics and images kept the user's attention on the website. 16 Sep 2014 Read more