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We are part of the Media24 Group. We have 97 titles. From our Dailies to our Sunday papers to our locals, we reach almost every target segment in South Africa, no small achievement in a country as diverse as ours. But the most exciting fact is how we become part of the community that we serve.
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News
Ads24 scoops award for its successful Food for Thought campaignAds24 has scooped yet another accolade in what has been an award-full year, this time at the 2017 Amasa Awards, a gala dinner held at The Hilton in Sandton, Johannesburg. 17 Oct 2017 Read more

Why mass market scores best in brand communicationAds24's mass market brands, Soccer Laduma, Die Son, Daily Sun and Kick Off, have an excellent track record when it comes to successfully marketing to the kasi audience, effectively helping brands to reach this sought after market. Lisa Johnston spoke to entrepreneur, kasi expert and author of KasiNomics, GG Alcock, about why he thinks these platforms continue to retain their relevance. 10 Oct 2017 Read more

Five reasons why Ads24's Mass Market is the top team to back your brandWith the recent addition of Kick Off, South Africa's premier soccer magazine, to its stable of publications, Ads24 is now better set than ever before to appeal to South Africa's sport-loving Mass Market. 20 Sep 2017 Read more

Ads24 snaps up best-of-the-best accolades at 2017's MOST AwardsAds24 snapped up two hefty accolades at this year's MOST Awards, proving that they are among the best-of-the-best in the industry. The company won the Media Owner of The Year in the Newspaper category and came second in the overall Media Owner of The Year Award. 18 Sep 2017 Read more

Breaking through creative boundaries and newspaper columnsIn advertising, the way to reach the consumer with the greatest impact is to use creativity to break through the clutter or to be disruptive. These terms are most often associated with out-of-home (OOH) and digital platforms respectively; however, the techniques are just as relevant and equally effective when used in print. 14 Sep 2017 Read more

Join the top team with Ads24's mass market - Daily Sun, Die Son and Soccer LadumaAds24's kicked off a dynamic series of activations in Johannesburg last week aimed at showcasing the many opportunities provided by key players in the mass-market arena - Daily Sun, Die Son and Soccer Laduma. 13 Sep 2017 Read more

Food for Thought: 90% of what executives think comes from the mediaProfessor Nick Binedell gave the audience a lot to chew on at Ads24's morning of “Food for Thought”. This thought leadership event at The Venue Greenpark, Sandton, on 25 May, doubled as a networking opportunity for senior media industry professionals. Binedell looked at socio-economic and political forces shaping business. 4 Jul 2017 Read more

Food for Thought: Brand archetypes and the future of advertisingRenowned futurist, academic and innovation expert, Pieter Geldenhuys, explored the latest technology trends with a forward vision at Ads24's Food for Thought event, a morning of in-depth, interactive discussion, networking, socio-political and business insights and fascinating food. Ads24 provided food for thought and a networking opportunity for senior media industry professionals at this thought leadership event, at The Venue - Greenpark in Sandton on 25 May. 28 Jun 2017 Read more

Rapport's market share amongst broadsheets increasesAccording to the latest ABC release, Rapport's percentage of the market share for broadsheets has increased by 3% year on year (YOY) from 24% in Q1 of 2016 to 27% in Q1 of 2017. 14 Jun 2017 Read more

Ads24 provides Food for Thought about the futureThe recent “Food for Thought” event hosted by Ads24, provided media industry professionals with a bespoke opportunity to interact with internationally renowned futurist Pieter Geldenhuys and heavyweight academic Professor Nick Binedell. Hosted in the heart of Sandton, Rapport editor Waldimar Pelser facilitated discussions on how current and future socio-economic and political forces are shaping the future, and how the latest technology trends may impact the way in which we think our world works. The menu for the morning was as disruptive as the content shared by the industry leaders. 12 Jun 2017 Read more

Ads24 wins an award as the best business to work forAds24 won the Best Business to Work for Award at Media24's annual award Gala on 5 May 2017. This Friday evening event was the culmination of Media24's annual conference - Teamspeak. 9 Jun 2017 Read more

New editor appointed at Netwerk24The quintessential Afrikaans news portal, Netwerk24, appointed a new editor on 1 June 2017, Henriette Loubser, previous editor of Huisgenoot. Jo van Eeden, previously editor-in-chief of Netwerk24 and Ads24's Afrikaans dailies, Beeld, Die Burger, Volksblad and Rapport, will take up new commercial responsibilities as a publisher of Netwerk24. 7 Jun 2017 Read more

Advertising vs adtech - is there a difference?Digital has been a buzzword in the advertising fraternity for some time now. A fair portion of ad spend is being attributed to digital advertising, but is it being channelled in the right direction to get the best return on investment (ROI)? When advertisers put all their focus on getting the most eyeballs for their ad spend, often through programmatic buying, they get a false sense of ROI. Online advertising includes both advertising on credible sites and on questionable sites and it is important to recognise the difference. 18 May 2017 Read more

All the news is always on hand in Afrikaans with Netwerk24These insights about Netwerk24 were shared with media agencies countrywide as part of Ads24's latest roadshow: #inroADS24. 15 May 2017 Read more

NetNuus - bite-sized news and snackable adsNetNuus (JustNews), which launched last June, is like an espresso, it's short, it's quick and it's got punch. It's news in 250 characters with pictures and videos. There are 100 posts in the stream and it takes about five minutes to read the entire stream. MJ Lourens, the editor of NetNuus, shares insights about NetNuus, where it started, the loyalty of the Afrikaans audience and what the app actually does. He explores visual and video content, appealing to baby boomers and millennials, and how to get the audience engaged. 11 May 2017 Read more

Waar of WolhaarWaar of Wolhaar (True or Fake)Have you heard about the latest buzz surrounding the Afrikaans community? It's been all over town - three cities to be exact: Cape Town, Durban and Jo'burg. More specifically in the boardrooms and auditoriums of media agencies, which emanated gasps, laughter and whoops of excitement. Those lucky enough to crack an invite were in on what created all this hype: Jason Goliath, an Afrikaans card game and some of Media24's Afrikaans publishers and editors. So how did this brainchild of Ads24 create all this hype and build engagement #inroADS24 with media agencies and direct clients? 13 Apr 2017 Read more

Newspapers have become news brands as publishers go multiplatformWhen publishers speak of a newspaper these days, they generally mean more than the news print paper that is either delivered to one's door or bought at a retailer. People in the newspaper business know that the online properties of the newspaper, websites, apps and social media, all form part of the news brand. This has, however, not necessarily filtered down to the layman or even, for that matter, to marketers and media agencies. 13 Apr 2017 Read more

Credible news brands are essential in an era of fake newsFake news has been sweeping across the world and it has hit our shores in a mini-tsunami. This is a big issue for news brands, whose credibility matters more than ever before. It is time to sort the wheat from the chaff before the trustworthiness of the media industry as a whole is brought into question. 13 Apr 2017 Read more

Ads24 titles excel at the IAB BookmarksThe IAB Bookmark Awards is the highest recognition for online publishers in South Africa. In fact, it sets the benchmark for tech, digital and leading edge innovation. 7 Apr 2017 Read more

Newspapers and the Fourth Estate - the importance of a free press and what this means for brandsIt is vitally important for a democratic country to have a free and fair media. This has recently been a topic of heated debate in the South Africa's news, or more to the point, an argument about what goes into the news and what doesn't and the implications of not reporting the news, accurately and as it happens. Advertisers were being urged not to support media channels that were seen as not being free. Luckily for South African citizens the Fourth Estate triumphed, proving that we do live in a functioning constitutional democracy, but what exactly is the Fourth Estate, why is it important and what does this mean for brand owners? 25 Oct 2016 Read more