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That's what they would say, wouldn't they?Why brands should use the TWSTWT test to validate media research 19 Sep 2018 Read more

Adidas 'Create the New' with consolidated global media brief awarded to MediaComFor the first time in their history, adidas has consolidated its global media business. As part of the brand's drive behind their 2020 'Creating the New' strategy, adidas will align all areas and territories and has appointed WPP's MediaCom to execute the holistic approach from September 2018. 5 Sep 2018 Read more

2018: The year of the great battle for dataIf you are in the marketing, branding or advertising industry, you have probably heard the term 'spray and pray' approach. This is usually in reference to campaigns that are executed without a solid strategy, research or consumer insight. 8 Aug 2018 Read more

Diversity matters... and four other learnings from the 2018 Cannes Lions FestivalAs the dust settles on the 65th Cannes Lions Festival of Creativity, it's time to reflect on the key trends and learnings that emerged from adland's biggest annual gathering. Here are five insights that South African advertising and media agencies should take note of if they want to stay relevant, create inspiring work, and appeal to our unique country's diverse and intricate audiences. 10 Jul 2018 Read more

MediaCom and Forever Changed partnership putting cancer survivors first in SA's workplaceMediaCom's philosophy is to always put "People first." This mindset guides the company's criteria in everything they do, including partnerships. Forever Changed was, therefore, the ideal fit. As a cancer awareness and education initiative aimed at empowering cancer survivors and their caregivers - especially in the workplace - this campaign linked perfectly with MediaCom's approach to making a real and lasting impact in people's lives. With South Africa being ranked in 50th place on the list of countries with the highest cancer prevalence rates (Source: Health24), it is imperative that South Africans are armed with education-based campaigns like Forever Changed. 28 Jun 2018 Read more

MediaCom is named Media Network of the Year at Cannes Lions 2018Network outperforms all other media agencies after picking up Grand Prix, two Silver and one Bronze Lion 25 Jun 2018 Read more

Madex 2018: Discover why AI is the next big thingThe biggest next marketing trend, besides consumer personalisation, will be AI, states BrightEdge. Statistics like a 450% increase since 2013 in jobs requiring AI and an estimated global, annual spending of $7.3bn by 2022 on AI in retail, support this. Despite this, many South African brands still shy away from incorporating this growing technology into their marketing landscapes. Jarred Trembath, Head of Content & Social Media at MediaCom South Africa, will be explaining why this is a crucial mistake and why AI is the next big thing at Madex, which is being held from 6-7 June in The Marketing Academy theatre, Johannesburg. 5 Jun 2018 Read more

Be a brand - get socialTop brands worldwide have all had to come to terms with the fact that social media has turned the world of customer experience on its head. Managing customers' experience online has become a whole new ballgame, and a natural consequence of this changing digital landscape is that community management also has to evolve. To ensure that your customers' online experience is positive and eventually convert them into ambassadors of your brand, there are a few key elements that need to form part of your community management strategy. 16 May 2018 Read more

Growth hacking research and insights model: Why a 10% investment can and should equal a 90% ROIEvery marketer will smile at the thought of achieving an ROI of 90% for a 10% marketing investment. But is this achievable today? Well, in an era of consumerism with increasingly steep competition, it's no longer a secret that brands must leverage the science available for obtaining consumer insights to gain or maintain the competitive edge. The question is rather: which research methodologies are easily available, what are the most proven approaches worldwide, and what investment does it require to take on such an exercise in order to achieve optimum ROI? 27 Mar 2018 Read more

MediaCom SA puts people first by reaching B-BBEE Level 1Once again, MediaCom's "people first" philosophy has steered them to a leading position in the industry. The company achieved a Level 1 status for Broad-Based Black Economic Empowerment (B-BBEE) on 6 March 2018. This achievement is a result of MediaCom's view that procurement should be used not only to pursue commercial objectives but also to support and promote Supplier Development, Enterprise Development and Socio-economic objectives. 9 Mar 2018 Read more

MediaCom named as victor in global AkzoNobel Decorative Paints account reviewAgency adds South Africa, MENA, and Argentina to their roster after competitive pitch 7 Dec 2017 Read more

AI customer service: Are you talking to Mr Bob or Mr Bot?Within three years from now, only 15% of your brand relationships will involve human interaction, states Gartner. 12 Oct 2017 Read more

MediaCom SA adds four New Generation Awards to its trophy showcaseAt the fifth annual New Generation Awards ceremony, which was held last week at Monte Casino, MediaCom South Africa walked away with four of these prestigious awards. According to New Generation, these awards aim to recognise the true winners at the forefront of South Africa's future communications, media, and digital technologies. Consequently, MediaCom SA's insight-based, creative digital campaigns delivered the tangible results that the judges were looking for. With one gold, two silvers, and one bronze award behind their name, MediaCom is continuing to expand its list (and trophy showcase) of leading industry awards. 4 Oct 2017 Read more

MediaCom shortlisted for 15 New Generation AwardsMediaCom South Africa has been nominated for 15 New Generation Awards. The shortlisted entries stood out in their respective categories for innovative use of digital media and cutting-edge online tools. MediaCom's campaign finalists include iconic brands such as Ariel, Gillette, Siemens, Centrum, and Times Media Films. Due to a very successful year in the world of social media, MediaCom is also a finalist for the Overall Agency of the Year Award and the Overall Social and Digital Corporate Winner Award. 12 Sep 2017 Read more

The State of Influence event: A global perspective from digital influencers on the impact of digital influenceOn 14 June, digital influencers and experts from across the world will be sharing their insights and predictions for the future of influencer marketing at MediaCom and indaHash's The State of Influence event. From indaHash's global network of 250,000 digital influencers, who has a combined reach of over half a billion followers, a select group of influencers will put the spotlight on social media in a way it has never been done before. 13 Jun 2017 Read more

Brand safety: In an era where computers are doing all the talking, what is your brand saying?A ‘Dead like me' DVD-series advertisement in the obituaries section.
A car advertisement next to a story of a horrific road accident.
A fast-food special placed alongside a health article about obesity.
 6 Jun 2017 Read more

Don't strike out with SEOOne peaceful night in Iowa, farmer Ray was walking through his cornfields. Suddenly, he hears a mysterious voice saying, "If you build it, they will come...". Despite being taunted and teased, Ray decides to heed the voice's advice and builds a baseball diamond on his land. 9 May 2017 Read more

Revlon names MediaCom SA as digital and social media agencyRevlon®, one of the leading consumer brand franchises in the world, has appointed MediaCom as its digital agency in South Africa. MediaCom, traditionally known as one of the world's leading media communications specialists, has been steadily gaining ground with its revolutionary content and digital service offering, called MediaCom Beyond Advertising. This appointment by Revlon signifies a new era for MediaCom in South Africa's advertising arena as the “The Content and Connections Agency”. 12 Apr 2017 Read more

E-commerce: South Africans' new way of window-shoppingImagine you're a time traveller. 7 Mar 2017 Read more

MediaCom South Africa promotes Ashish Williams to CEOAshish Williams has been named as the new CEO for MediaCom South Africa, replacing Julian Neuburger who is retiring. Ashish and Julian will be working closely together over the next few months to ensure that the transition is as smooth as possible and that the handover doesn't affect the day to day of the agency's client business. 10 Feb 2017 Read more

MediaCom SA gives Bethany Home a helping hand with R40,000 donationWorldwide, 35% of all women have been abused physically or sexually. In African countries, including South Africa, statistics are shockingly high – approximately 45.6% of women on this continent have been victims of this type of violence, reports the South African Medical Research Council (MRC). Fortunately refuge centres, such as Bethany Home, offer a way out for abused women and children in the Johannesburg area. At the end of last year, MediaCom South Africa donated R40,000 to this inspiring initiative. 12 Jan 2017 Read more

Coke Zero and MediaCom grab gold at AMASA AwardsThe Advertising Media Association of South Africa (AMASA) announced last week that Coke Zero and MediaCom South Africa won gold for the ‘Best Experiential' category. The campaign, titled ‘You won't know until you try', had phenomenal ROI results – close to 2 million YouTube views, over 6 million Facebook impressions, and exposure to more than 1 million Twitter users. 31 Oct 2016 Read more

MediaCom and indaHash introduce South Africa to a new influencer marketing approachMediacom and indaHash have launched their first joint campaign in South Africa this month. The campaign, executed on behalf of Revlon, marks the beginning of an exclusive, strategic South African partnership between MediaCom's content division, MediaCom Beyond Advertising (MBA), and indaHash. Due to the fact that indaHash will be exclusively distributed through MediaCom in South Africa, all agencies and advertisers have the opportunity to utilise this unique technology through the MBA division. 13 Oct 2016 Read more

Pfizer appoints MediaCom Beyond Advertising SA as digital agencyPfizer, one of the world's premier biopharmaceutical companies, has appointed MediaCom's content division, Mediacom Beyond Advertising, as its digital agency for South Africa. As one of the world's leading content agencies, MediaCom Beyond Advertising's nearly 800 employees create content strategies and execute projects for some of the globe's largest advertisers across 44 markets. The South African arm will create, execute, and manage all of the digital content across Pfizer's entire local brand portfolio, including iconic products such as Centrum, Caltrate, and Advil. 1 Sep 2016 Read more

Maximising consumer engagement in a brand-push war zoneThe age of using consumer touchpoint data to define targeting strategies is almost becoming defunct. In fact, many insights specialists would argue that we still thinking in siloes based on this behaviour. 2 Mar 2016 Read more