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Adding augmented reality to existing apps made easyThe interest in the augmented reality (AR) advances of the new iPhones has the internet buzzing. However, many digital professionals remain uncertain on how to include it into their existing offerings. NMPi Labs can now offer unified AR experiences that can be included in existing brand apps. 26 Sep 2017 Read more

Local AR specialist expanding offering to include custom AI solutionsOn the back of a sharp increase in interest in AR from local brands, NMPi Labs has renewed its strategic partnership with industry leading AR Platform Blippar and launched new customisable offerings - all firsts for the South African market. 19 Sep 2017 Read more

Turning the whole world into an interactive billboard with ARAugmented reality campaigns are taking off internationally with progressive brands using the technology to turn every available surface into a virtual billboard. As cellphone manufacturers plough money into AR capability, local brands should be looking to do the same. 4 May 2017 Read more

#MINI5Door awakens the senses through Layar Augmented RealityThe Design Indaba, recently held in Cape Town, featured a sense-provoking Layar Augmented Reality installation for the new MINI 5-Door Hatch, augmented by Digital Narrative. 16 Mar 2015 Read more

Layar Augmented Reality creates booming engagement at IAB SummitDigital Narrative brought Augmented Reality and eventing together in a spectacular display at the recent IAB Summit held last month. The concept took the shape of a giant Pinterest-style board, which not only gave maximum exposure to each valued sponsor and event partner, but also added an element of fun by offering engaging elements such as live social media links and even a virtual photo booth. 9 Mar 2015 Read more

Cape Town's Sea Point Promenade comes alive with Layar Augmented RealityCape Town, The Design Capital of the World, is the creative hub of Southern Africa - a habitat for artists who channel their creativity into arts of all forms. With the use of Augmented Reality (AR) technology available today, artists can now enhance their creative works and transform any still image into a fully interactive experience. 28 Jan 2015 Read more

Augmented Reality, the new triple threat in 20152014 has seen some positive growth in the adoption of Augmented Reality (AR) by the SA mobile consumer and big brands alike. AR is set to become the new triple threat in 2015: combining video, social and online, all wrapped up in a package ready to unlock. 18 Dec 2014 Read more

Layar Augmented Reality adds a touch of magic this festive seasonCurrently on shelf, the December 2014 issue of Food & Home Entertaining magazine is lights, camera, action! Connecting the online and offline worlds of its readers, Caxton Magazines added Layar Augmented Reality to the magazine's content. 27 Nov 2014 Read more

Coffee and AR change the face of retail marketingvida e caffé has incorporated augmented reality in its marketing mix to up the ante around the competition launched this month by means of an interactive coffee sleeve, augmented by Digital Narrative, a Layar Certified Partner. The retailer has partnered with Atlantis, The Palm in Dubai and Dubai Tourism to offer the chance to win a luxurious trip to Dubai, a five-night stay at the stunning resort, and more. This competition and augmented reality experience is a first for South Africa on this scale. 15 Sep 2014 Read more

Johan WaltersWe all know that traditional marketing has evolved significantly. Having worked in the digital marketing industry for over a decade, I've seen new media continue to develop considerably and introduce Augmented Reality (AR) marketing. It's important to know how AR marketing fits into the marketing mix, and how it can benefit your brand - With new media comes the need to learn new techniques and it's time to get on board. 3 Sep 2014 Read more

Digital Narrative makes Layar Augmented Reality accessible in South AfricaNew media agency, Digital Narrative, is a Layar Certified Partner in South Africa. Making Augmented Reality accessible to both advertisers and publishers and ultimately, a part of everyday life for SA's second screen users. 10 Apr 2014 Read more