Kyle Lewis directs eye-popping Zakwe music video featuring Cassper Nyovest and MusiholiqArcade Content's Kyle Lewis took some time out of advertising to direct Sebentin (Haters), Zakwe's eye-popping new music video featuring Cassper Nyovest and Musiholiq. 6 Nov 2017 Read more >>

SA short film selected as Vimeo Staff PickBuitenkant (The Outside), a South African short film by William Nicholson, racked up over 100k views in 48 hours after being selected as a Vimeo Staff Pick this week. 5 Oct 2017 Read more >>

Kyle Lewis releases first international music videoArcade Content's Kyle Lewis has released his first international music video since signing to Black Dog Films for representation in the UK. Black Dog Films, the music video arm of RSA Films (Ridley Scott & Associates), also reps the likes of multiple Grammy and MTV VMA winner Jonas Akerlund. 19 Sep 2017 Read more >>

Kyle Lewis takes home nine LoeriesArcade Content's Kyle Lewis took home nine Loerie Awards on the weekend: Gold, four Silvers, three Bronzes and a Craft. 23 Aug 2017 Read more >>

Lebogang Rasethaba on the run with three spots for NikeLebogang Rasethaba directed three ads for Futura‘s Nike Running campaign, featuring the all-women running group, The Pack, DJ Doowap and extreme fighter Shana Powers respectively. 10 Aug 2017 Read more >>

From Grands Prix to Ad of the Year - Arcade's marvellous MayArcade Content had a marvellous May, with campaigns they worked on winning the top prizes at the African Cristal Festival and Creative Circle Ad of the Year respectively, among other accolades. 1 Jun 2017 Read more >>

Mashayabhuqe KaMamba and Lebogang Rasethaba's taxi-themed KwaDukuza music videoArcade Content's Lebogang Rasethaba directed the music video for KwaDukuza, Mashayabhuqe KaMamba's hit song addressing the taxi violence plaguing South Africa. In highlighting the futility of violence, the mini film also focuses on how women always sit at the receiving end of all the intersecting lines of violence, even when their bodies are not really central to the conflict. 3 May 2017 Read more >>

Rising star Zandi Tisani joins Arcade ContentRising star Zandi Tisani has joined Arcade Content, where she'll be working from their Johannesburg office. 4 Apr 2017 Read more >>

Arcade Content seizes the day for Standard BankArcade Content produced Make One Day #Today, Native VML's new campaign for Standard Bank, featuring brand films by Kyle Lewis, Lebogang Rasethaba and new signing Zandi Tisani. 28 Mar 2017 Read more >>

Kyle Lewis's epic Nasty C music video featured on Apple Music internationallyArcade Content's Kyle Lewis directed Bad Hair, Nasty C's epic 14-minute music video that topped the Apple Music video charts in South Africa for the week of its release. 24 Mar 2017 Read more >>

Kyle Lewis wins Silver Craft at the BookmarksArcade Content director Kyle Lewis won a Silver Craft award in the Online Video Production category for Mr Madumane (Big $pendah) at the 2017 Bookmarks, South Africa's premier digital awards. He also took home a Bronze in the Branded Content category for 011Beats. The two campaigns won a combined six awards on the night. 22 Mar 2017 Read more >>

No secrets, no makeup, no wardrobe in new Kyle Lewis music videoArcade Content's Kyle Lewis directed No Secrets, the intimate first music video for Pure, the reinvention of Purity Zinhle Mkhize. 23 Feb 2017 Read more >>

Kyle Lewis dominates SA Hip Hop AwardsArcade Content's Kyle Lewis directed five of the ten Best Music Video nominees at the South African Hip Hop Awards. 15 Nov 2016 Read more >>

William Nicholson's Buitenkant wins jury prize at Shnit Cape TownArcade Content's multi-talented co-founder and producer William Nicholson won the Jury Prize for Best Made in South Africa Short Film at last weekend's Shnit International Shortfilmfestival, a global event held in Bangkok, Bern, Buenos Aires, Cairo, Hong Kong, Moscow, San José, and Cape Town, where it's now in its seventh year. 18 Oct 2016 Read more >>

Arcade ranked fourth at only their second LoeriesAt only the second Loerie Awards since Arcade Content was founded, the brand film specialists were named the fourth top ranked South African production company overall, while co-founder Lebogang Rasethaba was in eighth position as a director. 14 Oct 2016 Read more >>

Kwesta and Ross 'Dabone' McDonald create a track in the new Volkswagen Polo BeatsA world-first collaboration to find the sound of Jozi, the 011Beats music video features Kwesta and Dabone creating the sound of the 'City of Gold' - inside the new Volkswagen Polo Beats. 7 Oct 2016 Read more >>

Arcade scoops four Silvers at the LoeriesAt only the second Loerie Awards since it was founded, Arcade Content continued its steady rise, dominating the Music Video category with two Silvers and picking up another two Silvers, three Bronzes and a Craft Certificate for its brand films. 23 Aug 2016 Read more >>

Kyle Lewis directs new Cassper Nyovest music videoArcade Content's Kyle Lewis directed Mr Madumane (Big $pendah), Cassper Nyovest's new music video. 11 Aug 2016 Read more >>

Lebogang Rasethaba places at Creative Circle Ad of the MonthArcade Content's Lebogang Rasethaba directed the branded music video at the centre of Ogilvy & Mather's Castle Lite Ziyabanda campaign, which came second in the Digital/Interactive category for April-June at Creative Circle Ad of the Month. 4 Aug 2016 Read more >>

Africa is Absolut campaign wins Silver ApexNative VML's Africa Is Absolut campaign won Silver in the Change category at last week's Apex Awards, which celebrates campaigns that deliver tangible returns. 13 Jul 2016 Read more >>

Kyle Lewis's colourful campaign for Volkswagen and OgilvyArcade Content's Kyle Lewis has just completed his first campaign for Volkswagen and Ogilvy Cape Town, with two typically bold brand films perfectly matched to the Volkswagen Up's positioning as "the bold car that takes you places". 26 May 2016 Read more >>

Kyle Lewis gets war ready for Cassper NyovestArcade Content's Kyle Lewis continues his run of hit music videos with War Ready for hip hop star, Cassper Nyovest. 12 May 2016 Read more >>

Kyle Lewis directs Loeries promo for Native VMLArcade Content's Kyle Lewis directed the Creativity Unites call for entries promo for the Loeries®, which will bring the advertising industry from Africa and the Middle East together in Durban, South Africa this August. 26 Apr 2016 Read more >>

The most meaningful 45 minutes of Lebogang Rasethaba's careerArcade Content director Lebogang Rasethaba recently directed two short documentaries for Operation Smile as part of Y&R South Africa's gutsy live cross-platform idea, #Operation45. 15 Mar 2016 Read more >>

Rob Smith takes home two BookmarksArcade Content's Rob Smith won two video Bronzes at the 2016 Bookmarks, South Africa's premier digital awards. 7 Mar 2016 Read more >>

Kyle Lewis short film for Riky Rick selected as Shots' HotShotArcade Content's Kyle Lewis directed Exodus, a nine-minute short film showcasing five tracks from South African rapper Riky Rick's gold-selling debut album, Family Values. 25 Feb 2016 Read more >>

Arcade up for five video BookmarksArcade Content directors have five nominations in the Branded Content and Online Video Production categories at the 2016 Bookmarks, South Africa's premier digital awards. 17 Feb 2016 Read more >>

One Rand Family wins four Gold Midas AwardsSanlam One Rand Family has won four Golds at The Midas Awards in New York, the only awards show to recognise excellence in financial marketing and advertising on a global scale. 3 Dec 2015 Read more >>

One Rand Man wins Black Spear at Assegai AwardsSanlam One Rand Man, directed by Arcade director Rob Smith for King James, won the Black Spear for Most Effective Use of Content at the Assegai Integrated Marketing Awards. The Black Spear is the top prize, awarded to entries which score above 94%, while One Rand Man also took home Gold in the Branded Content category. 17 Nov 2015 Read more >>

One Rand Family places at Creative Circle Ad of the MonthSanlam's One Rand Family placed second in the Integrated category for May-July 2015 at Creative Circle Ad of the Month. 5 Nov 2015 Read more >>

Riky Rick calls FUSEG "best music video of my career"Arcade Content's Kyle Lewis directed FUSEG, the new Riky Rick x Cassper Nyovest x Anatii music video. 13 Oct 2015 Read more >>

Lebogang Rasethaba's pantsula orchestra music videoArcade Content's Lebogang Rasethaba directed In the Castle of My Skin, a new music video for award-winning UK jazz band, Sons of Kemet. 30 Sep 2015 Read more >>

Lebogang Rasethaba's sub-zero Castle Lite brand filmArcade Content's Lebogang Rasethaba directed Ziyabanda, a brand film about the first track made at -2.5°C, for Castle Lite, the only beer lagered at -2.5°C. 11 Aug 2015 Read more >>

Africa is Absolut; Kyle Lewis is AbsolutArcade Content's Kyle Lewis directed Africa is Absolut, Absolut Vodka's #BeAbsolut brand campaign for the MTV Africa Music Awards Kwa-Zulu Natal 2015, taking place in Durban on 18 July 2015. 8 Jul 2015 Read more >>

Arcade Content wins Branded Content Bronze at Cannes LionsOne Rand Man, directed by Arcade Content's Rob Smith, won a Bronze in the Branded Content category at Cannes Lions this weekend, where it was also shortlisted for Integrated Campaign Led By PR and Promo & Activations. The five-part online documentary series follows a South African man living beyond his means, who gets his salary paid to him in one rand coins for one month to give himself and South Africa a new perspective on spending and saving. 29 Jun 2015 Read more >>

Future Sound of Mzansi streaming worldwide• Documentary explores the South African electronic music scene
• Premiering over three episodes on Thump on Vice
 29 May 2015 Read more >>

Lebogang Rasethaba captures a dancing nationArcade Content's Lebogang Rasethaba has found his rhythm with two brand films about South African dance culture. 15 Apr 2015 Read more >>

Lebogang Rasethaba's new short film celebrates Soweto MarathonArcade Content's Lebogang Rasethaba co-directed A New Belief: The People's Race with German Stephan Wever. 18 Mar 2015 Read more >>

SAMAs give Kyle Lewis the perfect birthday presentAfter winning Best Music Video at last year's South African Music Awards (SAMAs), Arcade Content's Kyle Lewis is again one of the five nominees for this year's prize. He's up for In Defence of My Art, Tumi's music video featuring Reason and Ziyon. 13 Mar 2015 Read more >>

Arcade Content wins only Gold for Branded Content at BookmarksArcade Content's Rob Smith won the only Gold for Branded Content at last week's Bookmarks, South Africa's premier digital awards. 23 Feb 2015 Read more >>

Arcade and Egg up for five video BookmarksArcade Content and Egg Films' directors have five nominations in the Branded Content and Online Video, Audio and Music categories at the 2015 Bookmarks, South Africa's premier digital awards. 3 Feb 2015 Read more >>

One Rand Man wins five Golds and a Silver at The Midas AwardsKing James' One Rand Man campaign for Sanlam won a whopping five Golds and a Silver at The Midas Awards in New York. The Midas Awards is the only awards show to recognise excellence in financial marketing and advertising on a global scale. 8 Dec 2014 Read more >>

Rob Smith wins Digital and Experiential at Ad of the MonthArcade Content's Rob Smith was the brand film director behind the winning work in both Digital and Experiential at the Creative Circle Ad of the Month awards. Rob directed the One Rand Man Sanlam brand films, which came first in Digital and third in Experiential, as well as the brand film for the Johnnie Walker Meet Your Match campaign, which won the Experiential category. King James was behind both campaigns. 27 Nov 2014 Read more >>

Egg Films launches Arcade - come playArcade Content is a new division of Egg Films that produces content that falls outside the realm of traditional TV commercials. This includes brand films, web series, music videos and more. 22 Oct 2014 Read more >>

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