BLK OPS, teaming up with agency partner, Y&R, has successfully launched Telkom's social media platforms to internal staff members. The once-off activation day successfully reached more than 3000 staff members, driving massive footfall to the newly established Telkom Facebook, YouTube, Twitter and LinkedIn pages. 1 Feb 2014 Read more >>

To some consumers, mall activations have become one of the key aspects of nightmarish month-end shopping; devoid of anything engaging, creative or approachable. Not so for the fortunate 71,422 consumers who found their FNB mall activation experience nothing short of a technological playground, with 50 mobile devices within arm's reach and a team of staff on hand to help guide the process. Conceptualised, designed and constructed by the team at BLK OPS, the FNB Tech Centres came to life in the last quarter of 2013, proving to be a hugely beneficial channel to drive FNB's mobile deals. 24 Jan 2014 Read more >>

Reckitt Benckiser's recently launched sports range, Moov, took to the football field at the Kwamahlobo Games in Soweto this January, to drive awareness of the product and benefits to main market sports fanatics. 15 Jan 2014 Read more >>

In a three-burst approach campaign that took close to a year to execute, BLK OPS has once again successfully delivered for longstanding client, Reckitt Benckiser. Briefed by the Disprin brand team, BLK OPS were tasked with driving sales and conversion in the bulk wholesale market, with a secondary focus on conducting key wholesaler research in order to provide strategic direction going into 2014. 8 Jan 2014 Read more >>

In the third and final instalment for client, Y&R, on behalf of Telkom, BLK OPS have once again hit the streets to drive Telkom's bespoke mobile solutions. This time, prospective Damelin students were targeted, with the aim to drive registrations using a unique Telkom offer of a R1,200 pre-loaded SIM card, available to any Matric student who registers with the tertiary institution. 1 Dec 2013 Read more >>

Y&R turned to BLK OPS once again to provide staffing solutions to launch Telkom's bespoke McDonald's employee mobile solution. Over two days, BLK OPS staff were stationed at 20 of the largest McDonald's stores (calculated by staff count), taking advantage of employee breaks and lunchtimes to educate staff about the deal, collect feedback and drive conversion. 8 Nov 2013 Read more >>

For eight years, The Sound Media Group of companies have provided below-the-line campaigns for some of South Africa's best loved brands; breaking world records, creative boundaries and client targets at the same time. With year on year growth exceeding 20% for the last five years, the company, which previously traded as a close corporation, has now consolidated its offering under one name - launching BLK OPS Pty (Ltd) to the market. 4 Nov 2013 Read more >>

With a long-standing relationship with the Fabric Care team at Reckitt Benckiser, The Sound Media Group has built a squad of ambassadors who have served the Jik, Vanish and Finish brands for up to three consecutive years. 22 Oct 2013 Read more >>

The Sound Media Group have once again proven their expertise in the youth market by activating an exciting campaign for South African teens. Briefed by client Reckitt Benckiser to come up with a campaign that would drive awareness for the new Clearasil maintenance range (Vitamin and Extracts) and to drive social media following, the Sound Media team went to work on delivering an activation campaign that would span across multiple relevant touchpoints. 21 Oct 2013 Read more >>

The Sound Media Group have built a reputation as one of the leading consumer activation companies in South Africa, but their recent work on Amka brand, Shower to Shower, demonstrates that their creative executions aren't limited to external stakeholders. 17 Oct 2013 Read more >>

As one of the few large scale events to celebrate everything between the sheets, it's no wonder the Sexpo platform has become a 'must-so' event for brand, Durex. Together with The Sound Media Group, Durex used Sexpo 2012 as an ideal platform to drive sales and boost awareness of their various products, ensuring at all times that the brand's premium status was upheld and viewed in a tasteful light. 30 Sep 2013 Read more >>

With client Reckitt Benckiser under pressure to source a Mini Cooper for the promotional element of the above the line campaign for Durex, they called in the team from Sound Media to assist. With the seemingly impossible task of sourcing a Mini Cooper for rental, when only convertibles were available from all regular supply chains at the time, and a tight turnaround time in which to do it, the team pulled out all the stops to not only source the required vehicle, but to have it wrap branded and mobile ahead of deadline. 30 Sep 2013 Read more >>

To position Reckitt Benckiser brand, Finish, as the diamond standard dishwashing product on the market, The Sound Media Group teamed up with dishwasher brands Defy and Bosch to drive sales of dishwashers (and by extension, the Finish range of products) at Makros around Johannesburg and Pretoria. 30 Aug 2013 Read more >>

The 2013 installment of Oppikoppi was arguably the biggest yet, with more than 17,000 festival goers revelling in the best of local music and entertainment. The Sound Media Group was once again in the thick of the action, delivering a comprehensive presence for client, Samsung. With a brief to promote word of mouth and talkability around the Samsung brand, and to, in effect, test this particular market's reaction to the brand, Sound Media activated no fewer than five different touch points, including dedicated Samsung zones around the festival. 10 Aug 2013 Read more >>

Varsity girl's hockey spectators are no strangers to facing the cold of winter to catch in on the action of their favourite teams. No more so than in the die-hard hockey towns of Potchefstroom, Bloem, Johannesburg and Pretoria. As one of the sponsors of varsity sports - particularly girls' hockey - Mugg & Bean were on the hunt for an activation idea that was not only simple to activate, but that would drive home the sponsorship association. 25 May 2013 Read more >>

Sasol and appointed agency, Starcom, called on The Sound Media Group to amplify awareness of the Sasol Rally championships, using mall activations as a platform to remind and reinforce consumer association of the sponsorship. The Sound Media Group managed all logistics around the securing and activation of the mall space at two sites in Nelspruit (Riverside Mall and Illanga Mall), affording consumers the opportunity to interact with Sasol Rally car drivers Gugu Zulu and Henk Lategan. 25 Apr 2013 Read more >>

What does it take to convince leading SA brand, Desmond and the Tutus, to temporarily change their band name to 'Desmond and the Bacne Brothers', or better yet, 'Desmond and the Squiza Sisters'? A simple idea really, conceptualised by Jupiter Drawing Room and executed by The Sound Media Group. 15 Apr 2013 Read more >>

The Sound Media Group and long-standing client, Notabene, have again teamed up to launch the Mercedes Benz A series to the local market. Together with digital agency, iProspect, the campaign sought to increase sales of the A-Series models throughout the launch period, using a bespoke digital campaign and on-the-ground activation element. The Sound Media Group was wholly responsible for driving the download and use of the digital application through the distribution of marketing material by trained and engaging promoter staff. 1 Apr 2013 Read more >>

In a dual-phased activation, The Sound Media Group has once again shown its mettle in the music and entertainment arenas by pulling off a successful execution for client, Samsung, and the university target market. 31 Mar 2013 Read more >>

A mammoth national campaign run in 20 stores across the country during the months of November and December afforded The Sound Media Group with an opportunity to heat things up, together with client Volcano Advertising and Tabasco. 15 Dec 2012 Read more >>

To celebrate and raise awareness and support for HIV and AIDS on World Aids Day (01 December 2012), Reckitt Benckiser's Durex brand team appointed The Sound Media Group to conceptualise and execute a Gauteng based campaign that would be in line with the global initiative, 1Share1Condom. 3 Dec 2012 Read more >>

As the largest youth platform in South Africa, Springbreak has a strong heritage of being the must-attend event to kick off the warm weather. Following the acquisition of the platform by The Sound Media Group in 2012, Springbreak has gone national thanks to headline sponsor, Cell C. 1 Dec 2012 Read more >>

As headline sponsor to the Linkin Park concerts to be held in South Africa, well-known consumer brand Lucozade was on the hunt for an activations agency that could build the association and awareness of the sponsorship deal, while at the same time driving home core brand messages to the youth market. Naturally, sales of the drink were also high up on the agenda, particularly the new-to-market 500ml bottle. 10 Nov 2012 Read more >>

As the winter months approach, so does colds and flu season; affording brand, Strepsils, the perfect opportunity to remind and reinforce their positioning as the best soother of sore throats for the colder months. For this purpose, client Reckitt Benckiser called on long-standing partner agency, The Sound Media Group, to deliver a series of activations themed around sore throats and Strepsils. 30 Jun 2012 Read more >>

In a bid to increase awareness and take up of their Entry Level Banking products, Nedbank and agency, Trinergy, appointed The Sound Media Group to execute a soccer-themed campaign that would not only introduce the banking portfolio to the desired market, but that would leverage off the banking giant's sponsorship of the Nedbank Cup. 30 May 2012 Read more >>

Springbreak has built a reputation of being the hottest and most anticipated event of the year - and 2012 is going to prove bigger and better than before. Sound Media, proud event partners to Springbreak for the last four years, will be taking Springbreak on a countrywide road trip, kicking off in KwaZulu Natal and running through to the Western Cape. 10 May 2012 Read more >>

Grazia SA - the latest women's glossy mag to hit the shelves of South Africa - launched last week Thursday night at an exclusive event held in an aeroplane hangar at Johannesburg's Rand Airport. Celebrities, media and advertisers were welcomed to the event on what has become Grazia's signature yellow carpet - a similar entrance that has been staged at over 20 global launches for the magazine brand. 3 Apr 2012 Read more >>

With the support of South Africa's leading hygiene brand, Dettol, The Sound Contact has ensured that soccer fever is still in force at schools around the country. The mammoth national campaign to scout for South Africa's up-and-coming football stars is furthermore endorsed by the South African Football Association (SAFA) and is currently in its fifth year of activation. 26 Nov 2010 Read more >>

Finish Quantum has recently wrapped on a four-month campaign which saw them soar to record high market share figures, thanks to The Sound Contact. The national campaign rolled out over a total of 2600 days at 100 selected Pick n Pay, Spar and Shoprite group stores and encouraged consumers to either begin using the Finish range of products, or convert from existing powder preferences over to the Finish Quantum tablet. 3 Nov 2010 Read more >>

It's been a year in the making and a job which has required enough material as a trip twice across Robben Island. A T-shirt, big enough to hide 245 minibus taxis and on which 152 African elephants could proudly stand, has been unveiled as South Africa's latest Guinness World Record breaker. 3 Nov 2010 Read more >>

Kids can be the most discerning purchasers. Easy to engage, but it's extremely difficult to keep their attention for very long. Luckily for Tiger Brands' Oros Ice Tea, they had the support and expertise from The Sound Media Group to put together an exhibition stand and experience that would ultimately go on to win top honours for the Most Popular Exhibitor at the recent Kids Indaba in Midrand. 20 Aug 2010 Read more >>

The Sound Contact, a division of The Sound Media Group, has further strengthened ties with JMC - leading premium foods and beverage distributor - by running national activations for their 100% natural superfood smoothie brand, Loaded. 5 May 2010 Read more >>

Paul Almeida, seasoned music producer and Managing Member of The Sound Media Group, has once again been involved in the judging process of the SAMA awards, South Africa's top music industry event. Having been a judge at the awards for the past 11 years, Paul has become somewhat of a stalwart and added his adjudication across several categories, from Best Pop Album, Single of the Year, Best Duo/Group and even Best Rock Album. 4 May 2010 Read more >>

Following a small-scale pilot phase campaign, The Sound Contact, a subsidiary of The Sound Media Group, has been appointed to conduct several activations for the hottest new sparkling citrus drink on the market, Orangina. 28 Apr 2010 Read more >>

Commissioned by client Eduloan, The Sound Media Group found themselves on familiar territory as they tackled university campuses around the country during Registration 2010. During a mammoth national campaign across 17 campuses, with a total of 65 activation days, Eduloan was brought to the forefront of students' minds as trained promoters delivered a comprehensive awareness drive during this crucial varsity period. 15 Apr 2010 Read more >>

In celebration of the much-loved and trusted Oros brand, a series of fun activations were put together by The Sound Media Group to target the loyal (and upcoming) Oros fans. As the country's number one squash brand, Oros is the brand trusted by mums for decades - kids can now love the same Oros taste as their parents did when they were young. 8 Mar 2010 Read more >>

It's a sad day for partygoers around the country - the KFC Taste of Fame parties have wrapped up. Following a mammoth five-month campaign which saw the best of local entertainment and DJ'ing talent showcased at top venues around the country, the KFC Taste of Fame events gave ordinary citizens their international passport to world-class events. 4 Dec 2009 Read more >>

In today's cutthroat consumer market, below-the-line activations have become indispensible tools for any comprehensive brand campaign. Given that the average consumer is subjected to more than 1000 brand names and messages in a single day, offering a one-on-one product experience could be the deciding factor in choosing one brand over another. 11 Nov 2009 Read more >>

The Sound Syndicate, celebrity management division of The Sound Media group of companies, has delivered once again, this time for the DLF IPL tournament, recently held in South Africa. 10 Jun 2009 Read more >>

DGB's Potency brand once again teamed up with SA personality and 5FM DJ Sasha Martinengo to release the hottest album of 2008, Sasha's Essential Hit Picks. The Sound Syndicate, a division of BTL activations company Sound Media, were once again called upon to deliver the national tour to launch the album. 17 Feb 2009 Read more >>

BTL activations company, Sound Media, was once again involved in producing one of SA's hottest New Year's Eve parties. 3 Feb 2009 Read more >>

Following four months of intense through-the-line activity, the Dettol 24 Fresh Deodorants range has successfully been relaunched by The Sound Contact, a division of BTL activations company, Sound Media. 30 Jan 2009 Read more >>

Bringing interactive brand experiences to the beaches of South Africa has become a speciality service of below-the-line activations company, Sound Media. 29 Jan 2009 Read more >>

5FM and Savanna blasted across the nightclub scene with their “What on Earth” campaign this past December. 28 Jan 2009 Read more >>

Following on the successes of previous launches for the Philips brand, Sound Media were once again called on to conceptualise and deliver a national campaign which would launch the new Philips Nivea for Men shaver to the consumer market. 22 Oct 2008 Read more >>

Wimpy's latest brand activation drive offered Sound Media the opportunity to conceptualise and execute a national road show, complete with a travelling Wimpy gig rig and a host of superstar judges and DJ's. 3 Oct 2008 Read more >>

Leading French skincare specialist's RoC® recently treated consumers to an exciting 12-week challenge and corresponding mall activation. 8 Sep 2008 Read more >>

With a little more than 24 hours notice and the Easter weekend hours away, Sound Media had the gruelling task of arranging all logistics for an exclusive private party for Paris Hilton. Notwithstanding the extreme security arrangements, venue hire and technical requirements, Sound Media were also in need of a sponsorship agreement for the event. 26 Mar 2008 Read more >>

Randall Abrahams, famous for his on-air sarcastic banter in Idols South Africa, has been signed by Sound Syndicate, a subsidiary of Sound Media. Randall Abrahams joins Sound Syndicate's impressive portfolio of local and international celebrities, making them available for corporate events or club promotions. 5 Feb 2008 Read more >>

With an exciting new relationship secured with L'Oreal South Africa, The Sound Contact were approached by the fragrance division to launch the new Diesel fragrance – an event which turned out to be as glamorous and innovative as the brand itself. 4 Feb 2008 Read more >>

Nightclubs countrywide were transformed into a sea of purple hysteria by Sound Media, following the arrival of F&Martinengo's Potency/12pm Volume 2 tour recently. 1 Feb 2008 Read more >>

Following the success of their 2006 tour, Aspen Pharmaceuticals once again entrusted Sound Media with the 2007 leg of the ever-popular Playboy/Playgirl tour. Bigger and even better than previous years, the 2007 tour covered beaches and nightclubs in towns across the country. 31 Jan 2008 Read more >>

If you thought beaches were strictly for tanning and surfing, you may have been surprised to see the coastline swamped in a sea of orange inflatables recently. Sound Media, commissioned by Tiger Brands, transformed popular beaches into an Oros wonderland for kids this festive season. 30 Jan 2008 Read more >>

2007 saw the pimping of university campuses across the country, with KFC, Sound Media and 5fm's Elana Afrika prompting university students to engage in various crazy, fun and engaging activities. 29 Jan 2008 Read more >>

The Automobile Association of South Africa delved into the BMM this December, teaming up with Sound Contact to run a Mopanya Mall activation. Knowing the extensive difficulties in targeting a new market, the AA commissioned Sound Contact in the hope that this new, lucrative market could become engaged and excited about the AA brand. 28 Jan 2008 Read more >>

New Year's Eve 2007 saw Sound Media, together with partners Platinum Productions, The Links St. Francis and Algoa FM, come together to reinstate St. Francis Bay as the party capital of the country. 23 Jan 2008 Read more >>

Strepsils has been a leading throat ‘medicator' for years. To launch/celebrate their new look and advertise the medicinal properties of these lozenges, Reckitt Benckiser requested an activation which would follow through with the current Strepsils brand positioning, and offer the opportunity to break into a market which is not significantly recognized as established consumers. 23 Nov 2007 Read more >>

Following the phenomenal success of the premiere season of the international hit, Survivor, Sound Media were commissioned by Fiat to create an experiential campaign, which essentially served to highlight the durability and strength of the Fiat Strada XSpace. 23 May 2007 Read more >>

Sony Ericsson has been defining the way the world sees technology by providing the latest technology coupled with the best mediums of entertainment. Their latest offering, the W880i, is a slim Walkman with all the essentials for a budding cellular DJ, and provides the technology gurus access to a variety of communication essentials, internet, a 2mega pixel camera and an onboard design system. 16 Apr 2007 Read more >>

For years, Always have been providing leading sanitary wear for women of all ages. As the leading youth brand, Always Ultra have been driving the brand with up to date feminine solutions that women young and old can recognize and relate to. 23 Jan 2007 Read more >>