Capturing the hearts (and pockets) of the modern consumer is no easy feat. Marketing is becoming ever more complex, and the marketing professional needs to have an integrated approach, combining various skills to attract, engage and convince their target audience. 22 Jul 2014 Read more >>

Career envy. It's that feeling that creeps up when you hear of someone who has taken the leap you're too scared to take, or grabbed the opportunity you've always wanted. It's the feeling you get when you hear of the colleague who left a secure job and successfully started his own business; or the friend who followed her passion for design into a booming career. You start to question your own career, and your potential. You may want to make a change too, but feel daunted by the prospect of it. The good news is; you're not alone. 16 Jul 2014 Read more >>

Project management is a practice that is being widely employed across almost all industries, both locally and internationally, and is a satisfying and exciting field in which to work. In an increasingly complex and interconnected business environment, organisational projectisation has become an absolutely indispensible business function across large corporations to small organisations. As such, the demand for skilled project managers in South Africa has skyrocketed. Scrutinise the stats for yourself in our infographic around the increasing need for skilled project managers in South Africa. 7 Jul 2014 Read more >>

Success in the marketing industry often comes down to an aptitude for exploiting ongoing technological advances, and gritty resourcefulness in the face of unexpected economic challenges. 24 Jun 2014 Read more >>

The University of Cape Town (UCT), in partnership with online education company, GetSmarter, has launched the continent's first two postgraduate diplomas to be delivered online, in blended learning format. The official launch will exponentially increase access to these prestigious qualifications presented by one of South Africa's most respected universities. 18 Jun 2014 Read more >>

Continuously increasing profits is one of the key objectives of any business. While many might turn to increasing marketing expenditure or pushing sales to make this happen, the successful business will be the one that focuses on employing effective organisation-wide project management techniques to achieve this objective. Having a clear connection between overall strategy and day-to-day operations within clearly defined project plans will ensure time is not wasted, budgets are not exceeded, and quality is delivered - all of which will contribute to a rewarding bottom-line for any business. 10 Jun 2014 Read more >>

When it comes to breaking into digital marketing as a career, two things are clear: candidates who are able to demonstrate the right attitude and who take the time to invest in skills development stand out. In this digital day and age, it is impossible to make an impression in the field of marketing without showing a range of skills in the different platforms of digital marketing. 9 Jun 2014 Read more >>

Job-hunting - the bane of almost every professional's life, and a stressful experience in itself, without the vast range of choices available in company characteristics. But selecting the best company type for you is key to launching a fulfilling career. Discovering your perfect work environment is just as important as finding the best company to work for. 27 May 2014 Read more >>

Smartphones, tablets, PDAs - almost everyone, everywhere, has access to online content. Besides by-the-minute status updates, this access also means data - lots of it. Data that reveals exactly what people love, hate, love to hate and the channels they use to feed their entertainment. In 2012, 2 million searches were posted on Google, 48 hours of video content was posted onto YouTube, and 100,000 tweets were sent every second. That's not even the shocking part - this amount of data doubles every two years. This makes it a potential goldmine for content marketers who can translate the numbers into insights about their audience. 19 May 2014 Read more >>

In this digital day and age, it is impossible to make an impression in the field of marketing without leveraging the many benefits of digital marketing technologies. As the way of the future, marketers should be aware of essential technologies that'll be useful in 2014. 13 May 2014 Read more >>

These days, marketing is about telling your brand's story and engaging and responding to your consumer's needs - a far fetch from what it was when the Mad Men were around. Brands are beginning to delve deeper into consumer behaviours and buyer personas in order to fully understand which content will drive positive engagement between their brand and prospective leads. Thus, marketers with up-to-date content marketing skills are fast becoming a high demand entity within small to large organisations. 5 May 2014 Read more >>

Search Engine Optimisation (SEO) is an ever-changing, ever-expanding industry, and careers in this field can be very lucrative and rewarding. There are, however, many misconceptions around the practice of SEO. As an ongoing process, SEO requires an excellent strategy, implemented by skilled professionals. Are you cut out for a career in 2014's most relevant career? Use the following checklist to see if this is the career path for you. 30 Apr 2014 Read more >>

Planning five years into your future may seem overwhelming and time-consuming. Few people actually plan their careers, despite the fact that we spend most of our adult lives at work. A well thought-out career plan is a fundamental tool if you are wanting to strategically advance your career, especially in today's volatile economic and business environment. 22 Apr 2014 Read more >>

According to Forbes, the outlook is rosy for marketing professionals working in the industry as marketing managers, advertising and sales representatives, marketing film and video editors, graphic designers, and market research analysts. These role players, as well as many others, are essential in bringing together the vibrant marketing content found on television and in print. However, although marketing careers are expected to stay strong, there are a number of changes predicted for the future that could affect your skill set. 9 Apr 2014 Read more >>

Our career success is dependent on our performance at work. So how do you out-perform your peers and truly take your career to the next level? 3 Apr 2014 Read more >>

Let's face it. Getting your website to rank on Google is no easy feat and can seem very daunting, especially for small business owners. Search Engine Optimisation (SEO) is a term that is loaded with a lot of uncertainty, and smaller businesses may shy away from the topic. But, any business that ranks top in a Google search has a competitive advantage to those that don't. And, there is no denying that SEO has the highest return on investment of all online marketing techniques, and is by far the safest and best investment (with little risk) you can make in your website. So, what are you waiting for? 19 Mar 2014 Read more >>

Big data is just beginning to hit its stride. 2013 was all about defining exactly what big data is and how best to use it. Now, in 2014, marketers are starting to ride the big data wave and are turning its potential into real revenue. The marketing industry has welcomed data anaylsis with open arms for good reasons, using it as a tool to define their target markets, track their exposure success and determine worthwhile arrangements. 10 Mar 2014 Read more >>

It's budget time again, and the National Treasury has announced its plans for the 2014/15 financial year. What does this mean for you? 28 Feb 2014 Read more >>

Marketing budgets are always tight, and most brands are moving towards minimum resources working for maximum impact. Easy to achieve with the right skills, powerful copywriting is the key to ensuring cost-effective optimisation of your marketing campaign. 26 Feb 2014 Read more >>

Although project management has been recognised as a necessary skill set for many years, more and more organisations have identified the need for advanced project management skills and practices in order to meet the increasing demands for speed and quality in the execution of projects. 13 Feb 2014 Read more >>

Project management has become an increasingly popular career choice for marketing, advertising and media professionals in recent years. Yet the high demand comes with equally high expectations. Click here for an infographic on the current demand for project management skills in South Africa. 12 Feb 2014 Read more >>

Recent studies indicate that the average South African holds 13.5 jobs over a lifetime. This means that whatever you are currently doing should be aimed at preparing you for what is to come next. This is especially relevant in the marketing and advertising industry, where new skills are constantly required to keep up with trends, and to effectively execute ever-changing strategies. 29 Jan 2014 Read more >>

The digital era has brought about significant changes in the sales funnel. Modern consumers demand information online, and often 60% of the buying decision is made even before the prospect engages with a salesperson. 20 Jan 2014 Read more >>

Online education company, GetSmarter, has launched its 2014 Career Guide. This annual publication is a practical guide in support of life-long learning and career growth, available for free download at www.getsmarter.co.za. The guide aims to help South African working professionals successfully navigate the changing modern career landscape, through the provision of an easy-to-follow, action-oriented process. 18 Dec 2013 Read more >>

Our real and online worlds continue to merge as we increasingly shop, communicate, conduct business, and learn online. Having a strong and active online presence is crucial for the success of any business in 2014, regardless of the size or industry. A strong online presence requires an attractive and user-friendly website, making use of responsive web design to provide users with content that is easily accessible across all digital devices. 17 Dec 2013 Read more >>

As 2013 draws to a close, it is time to take stock of what we achieved this year, and start looking towards the future. 25 Nov 2013 Read more >>

According to The Wynhurst Group, 22% of staff turnover occurs in the first 45 days of employment, and Leadership IQ found that 45% of new employees resign within their first 18 months. Additionally, companies without a structured on-boarding procedure fail to retain 50% of their talent (Egon Zehnder International). These statistics explain why training and development has evolved into a substantial career in its own right, as organisations are investing even more time and money in this area. 18 Nov 2013 Read more >>

The search is on for a Sales and Enrolments Manager to head up the full GetSmarter product portfolio, offering the opportunity to work and grow with South Africa's leading online education company. Competency across lead conversion, sales strategy optimisation, and team management will secure your application for consideration in heading up a team of 15 dedicated and target-driven course consultants. To apply, click here. 14 Nov 2013 Read more >>

In order to stay competitive and on top of today's economy, employers are putting more time and effort into developing their primary resource - people. As a result, the University of Cape Town (UCT), in partnership with online education company GetSmarter, is proud to announce the launch of the UCT Training and Development short course. This highly practical 10-week course is presented part-time and entirely online throughout South Africa. 13 Nov 2013 Read more >>

Many of the world's top performing organisations recognise that employee engagement is the primary force that drives performance outcomes. Research indicates that engaged employees work harder, serve the customer better, and stay at the same company for longer. 7 Nov 2013 Read more >>

Event marketing is one of the fastest growing industries today and is a key component in every good and effective marketing strategy. They create the opportunity for a full-sensory brand experience, where consumers can feel, touch and smell everything that fits in with your brand. 6 Nov 2013 Read more >>

The marketing industry is thriving, as brands are under increasing pressure to efficiently connect with their target market for greater personalisation, relevancy, and improved customer experiences. While other industries have suffered greatly from economic downturn, it seems the field of Marketing is presenting even more exciting opportunities for professionals, both locally and internationally. 28 Oct 2013 Read more >>

Ensuring a company's resources are utilised to maximise efficiency is critical to its success and profitability under today's challenging market conditions. Project management has thus become an invaluable tool for managing business operations across many fields, and in particular the marketing industry. 23 Oct 2013 Read more >>

The modern advertising landscape, and the wealth of opportunities that come through combining traditional and digital marketing platforms, can seem overwhelming at times. 19th century British industrialist, Lord Leverhulme once said "Half the money I spend on advertising is wasted, and the problem is I don't know which half." Every business, no matter the size, needs a clear-cut marketing strategy to effectively reach its target audience. 9 Oct 2013 Read more >>

The University of Cape Town (UCT) is piloting online programmes as part of its Across Africa initiative, offering business professionals nationwide access to part-time, credit-bearing courses with South Africa's leading university. The Postgraduate Diploma in Management (Marketing) is the first to be presented in blended learning format in partnership with premier online education company GetSmarter, whose innovative high touch online learning model has enabled this move. 8 Oct 2013 Read more >>

Marketing has become a popular career choice for many, as the field offers a variety of interesting career opportunities. Over the past few years a number of specialisations have evolved within the industry, from digital marketing and community management to brand management and content marketing. Although each specialisation requires slightly different skills, they all share a common goal: to create, manage, and enhance a brand. 7 Oct 2013 Read more >>

When most people think of creating a strategic marketing plan, they often overlook the value and importance of public relations. Managing your brand's advertising, marketing, and PR capacities into an integrated business strategy is much more effective than using each one in isolation. It is vitally important not to overlook the fact that successful use of public relations can result in objective and influential media coverage of your brand, often at a lower cost. 2 Oct 2013 Read more >>

One of the results of the Information Age is a huge information overload, resulting in the prominence of visual communication in advertising. Because audiences have grown impatient and no longer want to read long articles, marketers have turned to representing their message through visual means. By using informative infographics or banner advertisements, you can effectively reach your target audience while also cutting down on time and cost. A basic understanding of graphic design, and acquiring basic graphic design skills will have a positive influence on your potential contributions in the workplace. 25 Sep 2013 Read more >>

Words are the most compelling tool for selling a product, service or idea on the internet. Words are also the most likely method at your disposal to convert your online visitors into buyers. 16 Sep 2013 Read more >>

In an exciting move to keep up with current global education trends, the University of Cape Town (UCT) is piloting part-time online programmes as part of their Across Africa initiative. The first course to feature is the popular UCT Postgraduate Diploma in Management (Marketing). 9 Sep 2013 Read more >>

The constant consumption of information is a hallmark of modern-day living. Brands are fast embracing the need for clear, consistent and accurate text. With the increased focus on content marketing, it is not only quality that has to increase but also quantity. As a result, brands have content coming from various sources and consistency and quality control is becoming increasingly difficult to manage without the help of copy-editors. 4 Sep 2013 Read more >>

The University of Cape Town's online short course in project management, presented entirely online with leading online education company, GetSmarter, will be presented for the 10th time starting 22 July 2013. 10 Jul 2013 Read more >>

Animation has come a long way in the last century, and is no longer the preserve of the entertainment industry. In today's marketing and advertising world, animation has come to represent an exciting and innovative way of attracting - and keeping - audiences' attention. 9 Jul 2013 Read more >>

With the rise of content marketing and social media, marketing has become a lot more visual. As such, the ability to create captivating and enticing graphics, and to optimise graphic design within a business context, is now a competitive advantage for almost every business. To meet this need, employees who possess the skills to effectively manage outsourced design projects or complete basic design work on-demand are now favoured. 15 May 2013 Read more >>

The University of Cape Town and online education company, GetSmarter, are taking the lead in providing media and marketing professionals throughout South Africa with the skills required to remain competitive and advance in their careers in an industry that is undergoing rapid change and constant development. 20 Nov 2012 Read more >>

The University of Cape Town's Commerce Faculty, in conjunction with its online education partner, GetSmarter, this week made a UCT and South African milestone by launching two of its most important courses in a "blended learning" format, with most components of the student experience going online. 12 Oct 2012 Read more >>

With South African mobile penetration now at 100% and the rapid adoption of smart phones, the marketing landscape in South Africa is continually evolving to cater for advancements in the realm of digital and traditional mediums. Of course, traditional channels remain the focus of many marketing campaigns, given that the year 2012 saw TV penetration at around 72%, and radio dominate media consumption with 88.5% of the population consuming an average of 3.5 hours of radio per day. 20 Mar 2012 Read more >>

Job seekers and working professionals are faced with an ever-increasing pace of change, as technological advancements and online innovation continue to shape the current job market. Industries have evolved; presenting career paths that didn't exist just two decades ago. 20 Jan 2012 Read more >>