Big data is just beginning to hit its stride. 2013 was all about defining exactly what big data is and how best to use it. Now, in 2014, marketers are starting to ride the big data wave and are turning its potential into real revenue. The marketing industry has welcomed data anaylsis with open arms for good reasons, using it as a tool to define their target markets, track their exposure success and determine worthwhile arrangements. 10 Mar 2014 Read more >>

It's budget time again, and the National Treasury has announced its plans for the 2014/15 financial year. What does this mean for you? 28 Feb 2014 Read more >>

Marketing budgets are always tight, and most brands are moving towards minimum resources working for maximum impact. Easy to achieve with the right skills, powerful copywriting is the key to ensuring cost-effective optimisation of your marketing campaign. 26 Feb 2014 Read more >>

Although project management has been recognised as a necessary skill set for many years, more and more organisations have identified the need for advanced project management skills and practices in order to meet the increasing demands for speed and quality in the execution of projects. 13 Feb 2014 Read more >>

Project management has become an increasingly popular career choice for marketing, advertising and media professionals in recent years. Yet the high demand comes with equally high expectations. Click here for an infographic on the current demand for project management skills in South Africa. 12 Feb 2014 Read more >>

Recent studies indicate that the average South African holds 13.5 jobs over a lifetime. This means that whatever you are currently doing should be aimed at preparing you for what is to come next. This is especially relevant in the marketing and advertising industry, where new skills are constantly required to keep up with trends, and to effectively execute ever-changing strategies. 29 Jan 2014 Read more >>

The digital era has brought about significant changes in the sales funnel. Modern consumers demand information online, and often 60% of the buying decision is made even before the prospect engages with a salesperson. 20 Jan 2014 Read more >>

Online education company, GetSmarter, has launched its 2014 Career Guide. This annual publication is a practical guide in support of life-long learning and career growth, available for free download at The guide aims to help South African working professionals successfully navigate the changing modern career landscape, through the provision of an easy-to-follow, action-oriented process. 18 Dec 2013 Read more >>

Our real and online worlds continue to merge as we increasingly shop, communicate, conduct business, and learn online. Having a strong and active online presence is crucial for the success of any business in 2014, regardless of the size or industry. A strong online presence requires an attractive and user-friendly website, making use of responsive web design to provide users with content that is easily accessible across all digital devices. 17 Dec 2013 Read more >>

As 2013 draws to a close, it is time to take stock of what we achieved this year, and start looking towards the future. 25 Nov 2013 Read more >>

According to The Wynhurst Group, 22% of staff turnover occurs in the first 45 days of employment, and Leadership IQ found that 45% of new employees resign within their first 18 months. Additionally, companies without a structured on-boarding procedure fail to retain 50% of their talent (Egon Zehnder International). These statistics explain why training and development has evolved into a substantial career in its own right, as organisations are investing even more time and money in this area. 18 Nov 2013 Read more >>

The search is on for a Sales and Enrolments Manager to head up the full GetSmarter product portfolio, offering the opportunity to work and grow with South Africa's leading online education company. Competency across lead conversion, sales strategy optimisation, and team management will secure your application for consideration in heading up a team of 15 dedicated and target-driven course consultants. To apply, click here. 14 Nov 2013 Read more >>

In order to stay competitive and on top of today's economy, employers are putting more time and effort into developing their primary resource - people. As a result, the University of Cape Town (UCT), in partnership with online education company GetSmarter, is proud to announce the launch of the UCT Training and Development short course. This highly practical 10-week course is presented part-time and entirely online throughout South Africa. 13 Nov 2013 Read more >>

Many of the world's top performing organisations recognise that employee engagement is the primary force that drives performance outcomes. Research indicates that engaged employees work harder, serve the customer better, and stay at the same company for longer. 7 Nov 2013 Read more >>

Event marketing is one of the fastest growing industries today and is a key component in every good and effective marketing strategy. They create the opportunity for a full-sensory brand experience, where consumers can feel, touch and smell everything that fits in with your brand. 6 Nov 2013 Read more >>

The marketing industry is thriving, as brands are under increasing pressure to efficiently connect with their target market for greater personalisation, relevancy, and improved customer experiences. While other industries have suffered greatly from economic downturn, it seems the field of Marketing is presenting even more exciting opportunities for professionals, both locally and internationally. 28 Oct 2013 Read more >>

Ensuring a company's resources are utilised to maximise efficiency is critical to its success and profitability under today's challenging market conditions. Project management has thus become an invaluable tool for managing business operations across many fields, and in particular the marketing industry. 23 Oct 2013 Read more >>

The modern advertising landscape, and the wealth of opportunities that come through combining traditional and digital marketing platforms, can seem overwhelming at times. 19th century British industrialist, Lord Leverhulme once said "Half the money I spend on advertising is wasted, and the problem is I don't know which half." Every business, no matter the size, needs a clear-cut marketing strategy to effectively reach its target audience. 9 Oct 2013 Read more >>

The University of Cape Town (UCT) is piloting online programmes as part of its Across Africa initiative, offering business professionals nationwide access to part-time, credit-bearing courses with South Africa's leading university. The Postgraduate Diploma in Management (Marketing) is the first to be presented in blended learning format in partnership with premier online education company GetSmarter, whose innovative high touch online learning model has enabled this move. 8 Oct 2013 Read more >>

Marketing has become a popular career choice for many, as the field offers a variety of interesting career opportunities. Over the past few years a number of specialisations have evolved within the industry, from digital marketing and community management to brand management and content marketing. Although each specialisation requires slightly different skills, they all share a common goal: to create, manage, and enhance a brand. 7 Oct 2013 Read more >>

When most people think of creating a strategic marketing plan, they often overlook the value and importance of public relations. Managing your brand's advertising, marketing, and PR capacities into an integrated business strategy is much more effective than using each one in isolation. It is vitally important not to overlook the fact that successful use of public relations can result in objective and influential media coverage of your brand, often at a lower cost. 2 Oct 2013 Read more >>

One of the results of the Information Age is a huge information overload, resulting in the prominence of visual communication in advertising. Because audiences have grown impatient and no longer want to read long articles, marketers have turned to representing their message through visual means. By using informative infographics or banner advertisements, you can effectively reach your target audience while also cutting down on time and cost. A basic understanding of graphic design, and acquiring basic graphic design skills will have a positive influence on your potential contributions in the workplace. 25 Sep 2013 Read more >>

Words are the most compelling tool for selling a product, service or idea on the internet. Words are also the most likely method at your disposal to convert your online visitors into buyers. 16 Sep 2013 Read more >>

In an exciting move to keep up with current global education trends, the University of Cape Town (UCT) is piloting part-time online programmes as part of their Across Africa initiative. The first course to feature is the popular UCT Postgraduate Diploma in Management (Marketing). 9 Sep 2013 Read more >>

The constant consumption of information is a hallmark of modern-day living. Brands are fast embracing the need for clear, consistent and accurate text. With the increased focus on content marketing, it is not only quality that has to increase but also quantity. As a result, brands have content coming from various sources and consistency and quality control is becoming increasingly difficult to manage without the help of copy-editors. 4 Sep 2013 Read more >>

The University of Cape Town's online short course in project management, presented entirely online with leading online education company, GetSmarter, will be presented for the 10th time starting 22 July 2013. 10 Jul 2013 Read more >>

Animation has come a long way in the last century, and is no longer the preserve of the entertainment industry. In today's marketing and advertising world, animation has come to represent an exciting and innovative way of attracting - and keeping - audiences' attention. 9 Jul 2013 Read more >>

With the rise of content marketing and social media, marketing has become a lot more visual. As such, the ability to create captivating and enticing graphics, and to optimise graphic design within a business context, is now a competitive advantage for almost every business. To meet this need, employees who possess the skills to effectively manage outsourced design projects or complete basic design work on-demand are now favoured. 15 May 2013 Read more >>

The University of Cape Town and online education company, GetSmarter, are taking the lead in providing media and marketing professionals throughout South Africa with the skills required to remain competitive and advance in their careers in an industry that is undergoing rapid change and constant development. 20 Nov 2012 Read more >>

The University of Cape Town's Commerce Faculty, in conjunction with its online education partner, GetSmarter, this week made a UCT and South African milestone by launching two of its most important courses in a "blended learning" format, with most components of the student experience going online. 12 Oct 2012 Read more >>

With South African mobile penetration now at 100% and the rapid adoption of smart phones, the marketing landscape in South Africa is continually evolving to cater for advancements in the realm of digital and traditional mediums. Of course, traditional channels remain the focus of many marketing campaigns, given that the year 2012 saw TV penetration at around 72%, and radio dominate media consumption with 88.5% of the population consuming an average of 3.5 hours of radio per day. 20 Mar 2012 Read more >>

Job seekers and working professionals are faced with an ever-increasing pace of change, as technological advancements and online innovation continue to shape the current job market. Industries have evolved; presenting career paths that didn't exist just two decades ago. 20 Jan 2012 Read more >>