When it comes to fashion, digital media is now an essential accessory; it's no longer simply another trend. Bloggers are invited to fashion shows, models work on developing a social media following and designers turn to Instagram to inspire and be inspired. 28 May 2015 Read more >> In digital marketing, it is evident that data is what sets companies apart, with many believing that big (data) is better. But data alone, no matter the size, is not enough to give that competitive advantage. In fact, it is not completely unreasonable to believe that with all the web analytics tools available, sooner or later you and your competition will be collecting very similar data. So, what will put you ahead of the pack will not be your data but what you do with it. Simply put, analytics data cannot provide any insights or advantage unless it is applied. 22 May 2015 Read more >> Media, I've realised, is an area of marketing which few people even in the industry really understand. Beyond the industry - in the so-called "general public" - media strategy, planning and buying are career choices as exotic as being a particle physicist. 18 May 2015 Read more >> I have a cousin who lives in New Zealand. She's sixteen and smart. We message each other a lot and it generally leaves me laughing at "my age" as I don't understand a word she's saying. It took me a while to crack the code, to figure out that "10Q" actually means "thank you" - and 143 is the "simple" substitute for "I love you", (one letter in I, four in Love and 3 in You). 7 May 2015 Read more >> A voice-navigated website that will make you fall in love with the new BMW i3 30 Apr 2015 Read more >> NATIVE VML has received two Honorees for Jameson Indie Channel at the 19th Annual Webby Awards. 23 Apr 2015 Read more >> Digital marketing is evolving at a rapid rate. Keeping up to speed with the latest trends and terminology is a challenge. Quite often this results in an unwarranted focus on more traditional metrics and a lack of focus on the underlying metrics that tell the full story. 22 Apr 2015 Read more >> Over the past few months I've received countless briefs that begin with, "we'd like to target millennials", only to discover most clients aren't brave enough to take the leap of faith required to implement these ideas. 16 Apr 2015 Read more >> NATIVE VML celebrated its spot in the top 10 large agencies category as ranked by the Creative Circle for 2014. "This is a great achievement considering that NATIVE VML is the only digital agency in the top 10," says Jason Xenopoulos, CEO of NATIVE VML. 30 Mar 2015 Read more >> NATIVE VML recently welcomed its latest group of learners who will be completing an NQF 4 qualification during 2015, whilst gaining valuable work experience from the agency's highly acclaimed Johannesburg and Cape Town office teams. This is the second year that NATIVE VML is running this learnership programme. 19 Mar 2015 Read more >> Could I live with the slow internet speeds in South Africa? Not a standard interview question, but relevant considering I was about to make the move from London to Johannesburg. My answer was an assured "Yes". I don't know why I lied. Had I answered "no" would I have still got the job? Probably. 11 Mar 2015 Read more >> The latest 2015 report issued by We Are Social revealed that there are 85 million active social media users in Africa. Take that figure and cross reference it with the United Nations' statistic of 20% of the Africans population being aged between 15 and 24 and boom we have 17 million youths using social media in Africa. If you could target only 1% of that, you would have 170,000 followers and if equally split out, you would have 3,148 followers in each African country. 4 Mar 2015 Read more >> A social media professional must be clever, sharp, accurate and skilled at relationship-building. They are a copywriter, PR executive, brand ambassador, customer care agent, account manager, strategist, media planner - all in the space of an hour. 25 Feb 2015 Read more >> NATIVE VML received four awards at the Bookmarks last Thursday (19 February), including Gold for its bookly campaign in the Mobile Applications category. 23 Feb 2015 Read more >> Did you know that one third of all food produced in South Africa goes to waste, while more than 11 million hungry people are living without regular meals? 11 Feb 2015 Read more >> A boy living on a farm in the Free State that helps his dad harvest maize during the day can teach himself to play modern jazz guitar from YouTube - just as a boy in Toronto, Perth or Chicago can. A girl in Diepsloot that helps her mother with the washing every morning can study a fashion design short course through Coursera - just as other girls in Tokyo, Paris or Buenos Aires. What can't we find online but do we stop to consider whether we are becoming stagnant in the way we seek out knowledge? 6 Feb 2015 Read more >> "We are super excited that NATIVE VML is in the running for 26 awards at the upcoming Bookmarks," says Jason Xenopoulos, CEO of NATIVE VML. 29 Jan 2015 Read more >> There are a few hard truths about today's consumers. Yes, they are savvier, they are more outspoken and they know what they want out of a brand - but many South African consumers are also angry. They feel hard done by, ripped off and even abused by retailers, banks, airlines, etc. 21 Jan 2015 Read more >> Improved access to smartphones has put the power of change into the hands of many, and in a labour surplus economy like South Africa's, where there is an overflow of low skilled and unemployed workers, mobile technology is a key tool for improving communication between potential employers and employees. 13 Jan 2015 Read more >> Gone are the days of working in isolation. Chief Marketing Officers (CMOs) are rapidly realising that their roles have extended way beyond advertising silos to true business integration impacting on bottom line results. And this is a good thing. Research shows that CMOs' shelf lives are increasing each year, most likely because of the greater influence they have within businesses. It's also not surprising that those CMOs who grasp the impact a sound digital marketing strategy can have on a business and execute it, can look forward to longer tenures with more influence at the executive roundtable. 6 Jan 2015 Read more >> When it comes to campaign planning, timing is a large part of the process. However, in this day and age, when your 15 minutes of fame is now a five-second Vine or when a brand's reputation goes from hero to zero in one day, agility and spontaneity is key. 22 Dec 2014 Read more >> NATIVE VML is thrilled to have been appointed as lead digital agency for BMW following an industry-wide pitch for the account. 15 Dec 2014 Read more >> Three graduates from the Digify internship programme are now employed at NATIVE VML. 11 Dec 2014 Read more >> Feminism is not an old-fashioned movement but rather an opportunity for brands to create inspiring, meaningful content that gets people talking, says NATIVE VML Head of Content, Natalie Pool. 10 Dec 2014 Read more >> Trends are a bit like spending a dreamy, sunny day at the beach. The next thing you know you have a drenched towel and phone. High tide and trends work like that. 4 Dec 2014 Read more >> Could technology convert the widening gap between rich and poor into an evolutionary divergence of our species? 3 Dec 2014 Read more >> The only thing better than a summer holiday is a summer holiday with friends celebrating the end of 12 years of schooling! 1 Dec 2014 Read more >> Whether it's through smartphones or smart vehicles, new technology has the potential to help us become better, safer and smarter drivers. However, there's a growing debate as to whether this offering is better optimised through smartphone apps or vehicle software. 26 Nov 2014 Read more >> Ever since the dawn of the so-called "digital marketing revolution" this new medium has represented a new, alternative way of reaching consumers and driving engagement with brands. As we stand on the brink of the true digital revolution, marketers need to grasp the degree to which the world and the media has changed. 19 Nov 2014 Read more >> NATIVE VML was thrilled to receive six awards at the Assegai Awards ceremony held in Johannesburg on 6 November. 14 Nov 2014 Read more >> The lean startup philosophy, when you hear it, is so obvious you can't believe life existed without it. How did we ever not realise that we should test our assumptions in our market in the easiest, cheapest ways first, before buying equipment, renting factories, building websites and all the expensive stuff that startups tended to focus their venture capital on? What good was all of this if our consumer didn't want what we had to offer? Successful entrepreneurs have always done this instinctively, yet Eric Reis, author of The Lean Startup, surfaced this thinking for all startups to understand and use, toward fail-proof success. 12 Nov 2014 Read more >> It was a day of festivities on Thursday (30 October) as 11 graduates celebrated the culmination of their year-long learnerships at NATIVE VML. 7 Nov 2014 Read more >> A mini, animtronic puppet of South African icon, Riaan Cruywagen, created quite a buzz in an ad campaign, conceptualised by full-service digital agency NATIVE VML, for a new Afrikaans digital news platform, Netwerk 24.com. 6 Nov 2014 Read more >> NATIVE VML has once again received recognition for the Nedbank Ke Yona campaign, this time at the Pendoring Advertising Awards. 3 Nov 2014 Read more >> The Loeries 2014 rankings are out and NATIVE VML has climbed into the top five in the Large Agency category, as well as being named the third most awarded agency in the Digital and Interactive category. 31 Oct 2014 Read more >> If you happened to visit Cavendish Square Shopping Centre in Cape Town over the last few weeks, you may have noticed an array of colourful bin monsters throughout the mall. 30 Oct 2014 Read more >> South Africa's skills shortage, which mirrors a similar global trend, requires a proactive approach. Learnerships present a clear and practical solution to the problem. 14 Oct 2014 Read more >> During the South African Advertising, Performance and Excellence Awards (APEX Awards), Graham Warsop spoke about his vision for a successful marketing and advertising future. What was clear about his views, directed at the marketing, advertising, promotions, brand building and digital fraternity, is that we need to work harder at finding the intersection between creativity and business needs. Warsop defined the output from the combination of this magic, or creativity, with logic as "innovative thinking based on relevance" rather than simply creativity. 2 Oct 2014 Read more >> NATIVE VML's promise to produce work that has a meaningful impact in people's lives is bearing fruit, with some of the agency's most ambitious projects of the past year winning awards at the 2014 Loeries. The agency was honoured with eight Loeries and one Craft Certificate. 23 Sep 2014 Read more >> There is an old advertising industry cliché that goes something like this - you win on creativity, you lose on relationships. 15 Sep 2014 Read more >> Research tells us Millennials will have between 15 and 20 jobs during the course of their working lives. When faced with the option of moving what factors should one ideally take into account? 10 Sep 2014 Read more >> I remember watching the Gulf War on CNN. I had just moved to New York where 24-hour news was already well entrenched and I spent days glued to live coverage of Operation Desert Storm. 3 Sep 2014 Read more >> Tech companies are renowned for their work hard/play hard approach, and a recent study shows that creative activities and hobbies help employees perform better in the workplace. 27 Aug 2014 Read more >> Challenges facing brands in the feeding frenzy of the on-demand content consuming apocalypse 20 Aug 2014 Read more >> No business is ever finished. The perfect way of working today becomes riddled with problems tomorrow. The day after that it's the old way your dad used to work. And whatever one thinks of one's dad, the way he used to work is almost universally not cool. 13 Aug 2014 Read more >> As global competition for both customers and talent heats up, enlightened companies are realising that being a good corporate citizen doesn't just benefit the community and the world. In the long run, it benefits the company itself because customers are drawn to companies that are authentically committed to social innovation. Employees are attracted to organisations with a strong sense of purpose. 12 Aug 2014 Read more >> Leading full-service digital marketing agency, NATIVE VML has been appointed as kulula.com's digital partner, effective July 2014. 8 Aug 2014 Read more >> UX Designers are increasingly being tasked with the design of an application that fulfils a perceived greater need, one that influences or changes behaviour. To do this effectively, you need to fully understand the motivation, ability and triggers that are required to meet your objective. 5 Aug 2014 Read more >> Leading full-service digital marketing agency, NATIVE VML, has landed the Ster-Kinekor Theatres digital account. 30 Jul 2014 Read more >> The Nedbank Digital Edge Live 2014, which takes place on 30 September 2014 at Vodadome in Midrand, will explore the key themes of authenticity, purpose, values and doing good. This year's show will look at how brands, marketers and agencies leverage the power of purpose driven communications and how this will inspire deeper relationships with consumers. 29 Jul 2014 Read more >> Every World Cup seems to become more and more social. The World Cup was without a doubt the King of Social TV. Where broadcast would not entertain the likes of the final match's streaker, it was easily found by Twitter and Instagram search - http://instagram.com/p/qZ7NuCCTLO. You all thought that Bastian Schweinsteiger and Lukas Podolski was the only Man2Man action Germany got in the final. Germany's Benedikt Hoewedes got some lovely man love from the streaker who painted the word "prankster" on his belly - http://hollywoodlife.com/2014/07/13/world-cup-final-match-streaker/. 24 Jul 2014 Read more >> Selfies are all the rage... but it is tempting to dismiss them as a passing fad, or worse, yet another example of a narcissistic society obsessed with instant gratification and instantaneous fame. But the selfie is important because it is not just a portrait of ourselves, but a portrait of our times as well. 23 Jul 2014 Read more >> Africa is not for sissies - and if you're looking to do business on the continent, you'll need a good understanding of the individual country/countries you're looking to deal with, you'll have to start developing key relationships and you should adopt an opportunity-based approach. 18 Jul 2014 Read more >> NATIVE VML is behind the creative digital design of My Green Home, which is the journey of a South African family who changes their home to change the world. It's led by the Green Building Council South Africa (GBCSA), with main co-funding from the German government through the South African-German Energy Programme (SAGEN) as part of the bilateral cooperation between South Africa and Germany. SAGEN is implemented by the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ). 2 Jul 2014 Read more >> Giant tactical installations in South African cities with thousands of condoms spelling out the names of the most common sexually transmitted infections (STIs), is an innovative way through which the USAID-funded Anova's Health4Men initiative is spreading the message of STI prevention. 25 Jun 2014 Read more >> Under the global brand ethos, Transform Today, Absolut South Africa announced in May six multi-disciplinary creatives for an artist residency programme called The Residence, which saw them working collaboratively to bring about meaningful change to the Johannesburg CBD in May. 19 Jun 2014 Read more >> NATIVE VML's The Exchange has been awarded Gold in the cause-related marketing category at the International Council of Shopping Centers (ICSC) Solal Marketing Awards. 17 Jun 2014 Read more >> It is true that a part of people sharing a piece of content through social media is based on an altruistic need to share information that the user believes is valuable to the greater community. 28 May 2014 Read more >> At the AdReview Awards last night, NATIVE VML's Bookly was named 'Big Idea' of the year in the Campaign Awards category. 23 May 2014 Read more >> The Johannesburg Stock Exchange's (JSE) new website illustrates the strong technology component of the business as well as its accessibility to new and current investors. 20 May 2014 Read more >> NATIVE VML 's bookly app has received a Silver Pencil award at The One Club's One Show Interactive Awards Ceremony in New York City. 13 May 2014 Read more >> NATIVE VML's "Seeds of Truth" and "bookly" have both won Finalist Awards at the New York Festivals International Advertising Awards® in the Design and Digital categories respectively. 6 May 2014 Read more >> Lately I started to feel like I was starting to sound pretty smart. I'd bandy around phrases like "snackable content" and "metaphors to drive behaviour" and clients would get starry-eyed - and together we'd come up with interesting solutions that actually were pieces of snackable content and metaphors to drive behaviour. 5 May 2014 Read more >> In the early 2000's, online retail threatened the "bricks & mortar" stores with extinction. The talk was of being "Amazoned", meaning Amazon.com would add your product line to its ever-expanding inventory and render you redundant. 23 Apr 2014 Read more >> NATIVE VML has been announced as Honouree at this year's 18th Annual Webby Awards, an award ceremony for excellence on the internet presented annually by The International Academy of Digital Arts and Sciences. 16 Apr 2014 Read more >> NATIVE VML's The Exchange has been awarded third place in the out-of-home category at the Creative Circle's 2013 Ad of the Year awards. 9 Apr 2014 Read more >> While many may agree that social media is not for everyone, the bandwagon of businesses in the social space continues to gain momentum. And with social referrals increasing in the last quarter of 2013 according to the AdobeDigital Index, it is not unreasonable to hear more businesses asking about being on some social network or the other. 4 Apr 2014 Read more >> Those responsible for getting and keeping talent in business often despair, wondering where we will find the skills needed to do technically or creatively great work. Despite our digitally enhanced world it sometimes seems as though our recruitment tactics haven't evolved much from the "Help required - enquire within" poster. 26 Mar 2014 Read more >> My father was a great entrepreneur. He came to South Africa at the age of 20 with £5 pounds in his pocket and went on to build one of Johannesburg's most iconic retail food brands. 18 Mar 2014 Read more >> As one of the youngest industries in existence, it's disconcerting that the digital marketing industry is perceived as one of 'the least transformed and most chauvinistic' today. 11 Mar 2014 Read more >> Two things happened in the ad industry in the last few months that would have made David Ogilvy cringe in his grave. 5 Mar 2014 Read more >> Nedbank's Ke Yona Team Search campaign was awarded for the best use of digital communications in sport at the Discovery Sport Industry Awards on Thursday evening, 13 February. 25 Feb 2014 Read more >> What do we know about consumerism? A starting point may be to ask ourselves, why do we have so many pairs of shoes? Maybe we saw someone wearing a pair we thought were cool? Or we saw them on a fashion blog as the "new must haves"? Perhaps you follow Miranda Kerr on Instagram and she looked so good in those black heels, you knew you had to have the same pair? 20 Feb 2014 Read more >> Lately I have been thinking a lot about ecotones. It's a bit more biological than my normal interests, but there is a reason: ecotones are more relevant in South Africa than anywhere else. 12 Feb 2014 Read more >> Amazon's Jeff Bezos will tell you if you build a great experience, customers will tell each other about it. Word of mouth is very powerful. But merely satisfying customers will not be enough to earn their loyalty in today's consumer-led marketplace. Rick Tate, an internationally recognised expert on service quality and customer loyalty strategies, says instead they must experience exceptional service worthy of their repeat business and referral. To be successful, we need to truly understand the factors that drive this customer revolution. 5 Feb 2014 Read more >> Congestion problems in Sandton, Johannesburg has become a bigger headache than usual because of various companies re-locating to the hub, which brings with it an influx of thousands of cars. As reported recently, the average travel time to get into Sandton is one hour and 10 minutes. This means two hours and 20 minutes of an average day that could be spent more productively. For those of us that work in Sandton, this time is set to increase with many new companies moving in. So considering the current situation, what if we applied user experience (UX) thinking and principles to this issue? 29 Jan 2014 Read more >> Looking at what may lie ahead in 2014, I predict quite a few social changes which could affect the digital industry: 27 Jan 2014 Read more >> Graduates, being of the generation we call millennials are subject to all the hype: jumping ship after three months in the job, needing constant reassurance, regular pay increases and flexibility of working arrangements. So far, these aren't sounding like your dream employees, right? Research has told us that the generation born after 1983 has a very specific approach to work and money: they are more focused on doing fulfilling work in line with their passions and demand flexibility and balance. Having read so much about this generation who expects work to work for them, I wondered whether the South African millennial was quite like this. 15 Jan 2014 Read more >> The launch of NATIVE VML which is now complete, has culminated in a restructured board aimed at aligning NATIVE VML with its strategic objectives for the years ahead. 11 Dec 2013 Read more >> To celebrate South African men's flair for style, NATIVE VML has created a Chivas 'Made for Gentlemen' campaign that gives men the opportunity to design their very own African-inspired suit online and stand the chance to win a version that's tailor-made by Fabiani. 10 Dec 2013 Read more >> On 21 November bookly, a Mxit e-reader app created by NATIVE VML, received the prestigious Best Start-up award at the annual FutureBook Innovation Awards in London. 28 Nov 2013 Read more >> Achieving the much-coveted Agency of the Year Bookmark award is the culmination of a year of successes for NATIVE VML. 19 Nov 2013 Read more >> I'm bored. I'm really, really bored. Aren't you? Bored of your job? Bored of the food you eat everyday? Bored of your friends? 15 Nov 2013 Read more >> Three key shifts organisations need to make to create an edge in an increasingly competitive world where consumers are more than just buyers. 30 Oct 2013 Read more >> Africa is not for sissies, but it presents a land of opportunity for those who are prepared to invest in the growing economies that comprise the continent. Doing business in Africa requires an understanding of the nuances of the role of politics, cultural and socio-economic attributes in business and the role of business in shaping these contextual issues. 18 Oct 2013 Read more >> Pereira & O'Dell's Cannes Lions Grand Prix winner for Intel and Toshiba, 'The Beauty Inside', is an undeniably beautiful piece of work. In addition to winning three Grand Prix Awards, it also won a Daytime Emmy for 'Outstanding New Approach to a daytime series' - a first for a piece of marketing. The series of shorts points to the bright future of the relatively new field of Branded Content and also demonstrates the impact this type of more 'baked-in' marketing can have. 14 Oct 2013 Read more >> Over a thousand delegates headed to the Vodadome in Midrand for the Nedbank Digital Edge Live 2013 last Thursday, 3 October. 4 Oct 2013 Read more >> Marketers are sometimes deemed as superficial and non-essential, value-adds to a business. Maybe it's time to evaluate what marketing is, at its core, designed to achieve, specifically when looking at selling solutions at the Bottom of the Pyramid (BOP). 3 Oct 2013 Read more >> What do a cashless fashion boutique, a soccer team and disposable coffee cups have in common? They're the campaigns that saw digital advertising agency NATIVE win a silver, a campaign silver, a bronze and a campaign bronze award at this weekend's prestigious Loeries Awards. 25 Sep 2013 Read more >> Banner advertising is the earliest form of online advertising having been around since 1994. While the web has changed dramatically since then, the banner ad has not. There are new sizes and formats that have increased the interactivity and provided new content opportunities within the banner space but the fundamental way the banner ad is sold and measured has not varied much in the last 19 years. Many marketers dismiss banner advertising as expensive and ineffective and in many instances they are correct. However, the problem is not with the ad format but rather the way we measure it. 16 Sep 2013 Read more >> An Intuitive Customer Experience (ICE) is a key differentiator in a consumer-led marketplace, but to be truly effective it requires the marriage of marketing and IT. It's the theme of this year's Nedbank Digital Edge Live, in Johannesburg on 3 October 2013, which brings together some of the top advertising and digital marketing heavyweights with leading Chief Marketing Officers (CMOs) and Chief Technology Officers (CTOs). 6 Sep 2013 Read more >> To celebrate Women's Month and Cavendish Square's 40th Birthday, NATIVE launched a campaign against Guilt in August. 6 Sep 2013 Read more >> NATIVE's bookly app has been awarded the "Most Innovative App" award at the prestigious MTN App of the Year Awards held in Johannesburg. 30 Aug 2013 Read more >> NATIVE's The Exchange has been named the Creative Circle's Ad of the Month winner in the out-of-home category. 27 Aug 2013 Read more >> The very first time I attended the Loeries at Sun City back in 2000, I danced with Matthew Bull and had no idea who the hell he was. I learnt that advertising people were a bunch of unruly, scary, crazy people. But I also realised that I wanted to walk up on that stage one day and feel that rockstar feeling when grasping a golden award. As I grow in advertising, I've come to realise that winning is not everything but it sure does open the doors for you, your clients and your agency. And a sprinkle of stardust never hurt anyone. 26 Aug 2013 Read more >> In a recent article in the Harvard Business Review entitled Big Bang Disruption (an alternative way to describe game-changing technology), a new model is proposed for the customer adoption timeline that breaks the traditional view described by Everett Rogers. 19 Aug 2013 Read more >> Harper Reed, the man behind US President Barack Obama's online campaign, will be the keynote speaker at this year's Nedbank Digital Edge Live brought to you by NATIVE, in Johannesburg on 3 October 2013. 8 Aug 2013 Read more >> From 1 August 2013, NATIVE Cape Town will be operating from its new offices in the city's creative hub of Woodstock in Old Castle Brewery in Beach Road, Woodstock. 1 Aug 2013 Read more >> "Great content has been the driving factor behind Jameson's 'The Thread' campaign," believes Ryan McManus, Executive Creative Director at NATIVE. 24 Jul 2013 Read more >> Outbound marketing is fast losing face with companies and their marketers, and it's all to do with the growing power of the consumer to avoid advertising interruptions. With tools to block internet advertising banners, PVR decoders that allow viewers to block TV ads, Sirius Radio and other online choices which offer the tantalising promise of ad-free music and radio, consumers are able to exercise their right to switch off. The shift is rather towards searching for products and services online or discovering them through friends' recommendations on social networks. 9 Jul 2013 Read more >> Continues Its Global Growth with South African Digital Agency; Investment Represents Y&R's Commitment to Growth of Africa Network 25 Jun 2013 Read more >> South african entrepreneurs are likely to see the benefits of enterprise-driven innovation - a concept starting to make headway around the world. Large organisations with extensive reach and the means to finance innovation are investing in entrepreneurs to take their brands to new places. Mondelez International and Unilever, for example, are among the big names putting money aside to get entrepreneurs innovating about their brands. According to Keith Weed, chief marketing officer of Unilever, Unilever does not have all the answers for taking its brands into the future and is calling on entrepreneurs to bring innovative ideas focused on its brands to the table. 20 Jun 2013 Read more >> As more and more companies decide its time to embrace digital, one of the setbacks they encounter is the 'how to' when briefing a digital agency."Corporates struggle with understanding the nuances of digital communication and are unsure about the requirements for measuring effectiveness in this space. They are also unsure of the best way to brief a digital agency to produce good work," explains Hilton Veldsman, client service director for NATIVE. 12 Jun 2013 Read more >> Thanks to NATIVE's new Mxit app, bookly, author Fiona Snyckers can now launch her book to an audience of 7.3 million monthly active users and do it three weeks before the real-world launch in bookstores. 5 Jun 2013 Read more >> NATIVE has scooped the Creative Circle Ad of the Month Award for the Isuzu Trail View. Here's more on the campaign... 27 May 2013 Read more >> Companies will need to start designing brands from the outside in by creating experiences built around a real relationship and bond with their customers. So says, Jacqui Maroun, head of user experience design at leading digital agency, NATIVE. "At the core of this relationship lies profound insight into the heart and mind of the customer. Brands will need to understand their motivations, their pain points and their values," she says. 20 May 2013 Read more >> The world's first cashless fashion boutique, The Exchange, has been opened by NATIVE at Cavendish Square in Cape Town. 10 May 2013 Read more >> "Collective success lies in more holistic collaboration" - NATIVE 6 May 2013 Read more >> My name is Suhana Gordhan. And I'm terrified of digital. 29 Apr 2013 Read more >> Paulo Dias takes up the narrative reins to create valuable connections 17 Apr 2013 Read more >> Amanda Sevasti Fairweather steps up to the (tem)plate 10 Apr 2013 Read more >> Before the lights were turned off around Johannesburg on 23 March for Earth Hour, NATIVEs hit the streets spray-painting messages on the walls of the city with glow-in-the-dark CFC-free paint. The idea was that these messages would be revealed at night, reminding people to participate in Earth Hour and to embrace darkness. 3 Apr 2013 Read more >> Over the last three months NATIVE has welcomed several best-in-class creatives whose primary aims are to produce purpose driven work that lives in people's lives. Even Jason Xenopoulos, CEO of NATIVE, has assumed the new title of Chief Creative Officer to push NATIVE in this strategic direction. 5 Mar 2013 Read more >> Agency cracks open the door for ex-employees - "powerful recruiting tool" 21 Feb 2013 Read more >> Realising that good leadership is fundamental to success; South African men are constantly searching for ways to connect with like-minded people. Networking plays a major role in their lives and as a result, they are always looking for a place to meet and learn from thought leaders to inspire them to live with chivalry. 6 Feb 2013 Read more >> In a highly-connected world where social media savvy-consumers expect greater transparency from the companies whose brands they use, the absence of shared values is becoming an imposing threat to companies' triple bottom lines*. 18 Jan 2013 Read more >> The rate of change is ever increasing. Consumers are adopting new technology faster than ever before and their behaviour and expectations are changing. As Per Sundin from Universal Music Sweden puts it, 'Things have never moved this fast, and will never move this slowly again'. Businesses have to respond. And there are two trends emerging that will help companies do just that - the Lean Startup movement and the connected economy. 10 Dec 2012 Read more >> NATIVE recently had a very good showing at the Bookmarks Awards 2012, taking home six of the coveted Bookmarks pixels. In addition, these wins saw the agency being ranked second overall in the Finweek Bookmarks Agency Ranking, ahead of most of the major players in the market. The agency received three silver and one bronze award for the Close the Tap campaign while Best Media Planner and Best Account Manager titles were awarded to two of the agency's own. 21 Nov 2012 Read more >> Web 2.0 and spectacular innovations in mobile technologies have opened-up a world of opportunities for companies and their brands to interact with a diversity of customers, regardless of where in the world they may be. 15 Nov 2012 Read more >> Leading full-service digital agency NATIVE, took home six pixels at the dazzling Bookmarks awards evening held in Cape Town. 7 Nov 2012 Read more >> The way we use computers has remained largely unchanged for nearly 40 years. Even with the advent of touch screens and tablets in the past 10 years, we have only experienced a slight modification of the familiar point-and-click paradigm. 24 Oct 2012 Read more >> A host of top digital thinkers and marketing fundies gathered in Cape Town's prestigious City Hall for the highly-anticipated joint seating of parliament at the Digital Edge Live Show - National Assembly on Thursday, 4 October, presented by NATIVE and Living your Brand. As with last year, local marketing mavericks and industry heavyweights faced off in a battle of wits and opinion that led to rigorous debate on issues and key trends facing the marketing environment. 15 Oct 2012 Read more >> We undoubtedly live in a connected economy. The lines between offline and online are already blurred. With rapid urbanisation and increased mobile internet penetration, connected devices will lead to more efficient business models and a better lifestyle for those looking to save time. Now is the time for businesses to look at how they can embrace digital and especially mobile technology to better serve their clients. It's all about saving time - a precious commodity in today's world. 26 Sep 2012 Read more >> Service and the lack thereof, is always a hot topic around South Africans' dinner tables. "We often perceive our service levels to be way below those of international service levels, but is this necessarily the case?" questions Hilton Veldsman, Client Service Director NATIVE. "Irrespective of the answer, we should never settle for anything less than the best service, every time." 12 Sep 2012 Read more >> Global producer of premium spirits and wines, Pernod Ricard, has awarded NATIVE four of its premium brands after an initial pitch. 4 Sep 2012 Read more >> With the digital marketing and communications industry expected to triple in size over the next five years, there is currently a huge demand for skilled digital staff. In an attempt to promote the digital marketing industry as a viable and exciting career option for young South Africans, NATIVE, one of South Africa's largest fully-integrated digital agencies, invited a few students from select tertiary institutions and schools to spend some time 'job shadowing' some of its Johannesburg and Cape Town team members. 23 Aug 2012 Read more >> It's time to set the record straight and put to rest once and for all the plethora of commonly held misconceptions that circulate in marketing circles regarding User Experience (UX) Design. 8 Aug 2012 Read more >> After the incredible success of the Digital Edge Live "Title Fight", NATIVE and Living Your Brand would like to invite comrades and adversaries to the annual Digital Edge Live Show - National Assembly - a four-hour caucus of debate taking place at Cape Town's City Hall on October 4th 2012. Regardless of marketing affiliation, our quorum of digital marketing ministers will be sure to raise the most prevalent issues that will not only challenge commonly held perceptions, but also the future of digital marketing in South Africa. 31 Jul 2012 Read more >> It seems that globally, the subtext of every conversation, every thought and action at the moment, is crises and revolution. At the Cannes Lions Awards 2012, it was no different. 26 Jul 2012 Read more >> The release of the 2012 Internet Access in South Africa report by World Wide Worx has made it clear that the local online population has moved past the point of viewing the Internet as a distraction. Rather online users form a distinct market requiring strategic business focus. With this in mind business leaders should be questioning how this online market differs from the already existing offline market and what unique growth opportunities this presents. 12 Jul 2012 Read more >> One of the biggest challenges companies face when taking on digital media and marketing platforms is advocating accountability in terms of who ultimately will be accountable for driving its success. The traditional marketing function has transformed over the past decade with the onset and rapid growth of digital media. So who should be doing what in the digital realm and where does the buck stop? 25 Jun 2012 Read more >> In early 2010 paper giant Sappi saw the need to reinvigorate its digital properties and engaged NATIVE for this redesign. This presented a great opportunity for NATIVE to deliver value to Sappi and its clients by using an Outside-In user experience design approach. 6 Jun 2012 Read more >> When the #CloseTheTap campaign was launched on World Water Day by NATIVE and For Love Of Water (FLOW), 10 000 tweets to close the running tap seemed like a lot, but on Friday, 1 June, the goal was reached and the tap closed! 5 Jun 2012 Read more >> During May, Native and Microsoft joined forces to show their clients the possibilities that exist when technology meets creative thinking. 4 Jun 2012 Read more >> South Africa is in the midst of a digital boom. Most marketers agree that there has been a dramatic increase in spend on digital marketing activities and online advertising over the past two years, with major brands spending between 5% and 10% of total ad spend on online advertising. 29 May 2012 Read more >> While there is little debate over the effectiveness of a Business to Consumer (B2C) social media strategy, the jury amongst the country's leading CEO's appears to be out on the effectiveness of a Business to Business (B2B) social media strategy with just 25% of B2B marketers having a formal social media strategy in place. 23 May 2012 Read more >> Do you remember the days when you would search through the job section of the newspaper? Are these days gone? Are online job posts on advertising career websites still effective in attracting the right talent? Should HR professionals be educating themselves on the new buzz words - social recruiting? 16 May 2012 Read more >> Social media and digital causes smart people to make stupid decisions. When we hear 'digital', we think technology and websites first but tend to forget about the experience the user will have with our products. 8 May 2012 Read more >> As a complete new generation body and mind energy range, Turbovite wanted a digital space which reflected its edgy, funky brand offerings. Which is why NATIVE was the perfect agency to tackle its website redesign and Facebook application. 20 Apr 2012 Read more >> When one of the world's largest pharmaceutical companies recently approached NATIVE to develop an iPad application for its sales force, the cogs of the NATIVE wheel started turning and a world-class app was the result. 10 Apr 2012 Read more >> Advancements in mobile and the positive effects these will have on emerging markets was the general theme of the 2012 Mobile World Congress held in Barcelona from 27 February to 1 March, says Angus Robinson, NATIVE's Executive Creative Director: Concepts. 3 Apr 2012 Read more >> Companies are facing a dilemma when it comes to the creation and implementation of digital strategies. Kevin Lourens, Chief Growth Officer at NATIVE, one of South Africa's largest fully-integrated digital agencies, believes the key challenge for brand owners and marketers is to pick the correct partner to navigate marketing and advertising in the digital age. 3 Apr 2012 Read more >> It was a first of its kind - the audience and their Facebook friends became part of the Arno Plus experience on Friday night (16 March) as Arno Carstens, Mike Rutherford (a founding member of both Genesis and Mike & The Mechanics), and The Nomadic Orchestra rocked it at The Lovell Gallery in Woodstock. 2 Apr 2012 Read more >> Over 2 800 tweets have already gone a long way to closing the tap but we still need more to reach the 10 000 mark. The tap is still running - and we need you to help us close it! 30 Mar 2012 Read more >> Chief Inventor and one of the founders of NATIVE, Jarred Cinman, was recently elected as deputy chair for the DMMA for 2012. 25 Jan 2012 Read more >> Newcomer to the industry, NATIVE, snapped up two silver Assegai Awards at last night's awards evening (17 November) held in Johannesburg. 18 Nov 2011 Read more >> NATIVE proudly took home five Bookmark 2011 awards following last night's glamorous awards evening. 11 Nov 2011 Read more >> It's out - The Bookmark Awards 2011 finalists have been announced and NATIVE has cracked 12 finalist spots. "The Bookmark Awards recognise industry leaders and achievers in the digital marketing and media space, and with competition as fierce as it is in this industry it's no easy feat making it to the finals. I am very proud of my NATIVE team," says Jason Xenopoulos, CEO of NATIVE. 4 Nov 2011 Read more >> Foschini's collaboration with the country's largest, fully-integrated digital agency, NATIVE, has brought about the inspired creation of a new website, www.foschini.co.za, that is both cutting-edge and progressive. 5 Oct 2011 Read more >> VISI magazine, published by New Media Publishing on behalf of Media 24, is an award-winning publication that has been pushing the edge and bringing originality to the South African design, décor and architecture markets since 1998. But in a time where content is no longer exclusively created by editorial teams, NATIVE created an online masterpiece that invites readers to participate on www.visi.co.za and to download the I-Phone Application, http://bit.ly/iGtGQt. 3 Oct 2011 Read more >> NATIVE, the largest independent, fully integrated digital agency in South Africa, walked away with two Loerie Awards and a Vodacom Mobile Award after last night's awards ceremony. 19 Sep 2011 Read more >> NATIVE is a brand new full service digital agency - the result of a merger between three already successful agencies, Stonewall+, Cambrient and Brandsh. The digital industry is highly competitive, with new agencies popping up all the time, and when we launched NATIVE we knew we had to make sure we made the industry sit up and take notice. 5 Sep 2011 Read more >> With marketing budgets remaining stretched for 2011, many companies are grappling with the challenge of how best to allocate their marketing spend. There is a growing and highly compelling move towards digital media and digital agencies but, with only 2% of marketing spend being allocated to these channels, is digital really the way to go? Also, how does digital marketing differ from the traditional agency route? Lara Bryant, Chief Strategist at NATIVE, the largest fully-integrated agency in the country, believes that the true value of a digital agency lies in their method of conceptualising and implementing a marketing strategy. 14 Jul 2011 Read more >> Often a good measure of how respected a business is in its industry, is how sought out its employees are for industry opportunities such as judging awards and speaking engagements. Since the launch of NATIVE last year, NATIVE's CEO, Jason Xenopoulos, says he is delighted with the number of opportunities both he and and several others of the NATIVE team have been selected for, whether it be judging industry awards or appearing as guest speakers at significant conferences during the year. 13 Jul 2011 Read more >> When Cambrient, Stonewall+ and Brandsh merged to form NATIVE, it created tremendous hype in the advertising and digital marketing industry. With all eyes focused on the new entity, the NATIVE team created The Making of NATIVE (www.themakingofnative.co.za), a unique campaign that provides a transparent and inside-out view of the merger. 8 Dec 2010 Read more >> Newly formed agency, NATIVE, has been awarded the VISI magazine digital marketing account after a pitch review process. 30 Nov 2010 Read more >> NATIVE, South Africa's first truly full service digital agency, is proud to announce recent wins in multiple awards shows from three different and highly prestigious industry award associations, namely The Loeries, the Assegais and most recently the Bookmarks. 22 Nov 2010 Read more >> This is possibly one of the most difficult questions to answer and add digital media impressions to the equation - it suddenly makes the elephant in the room a whole lot bigger. 27 Sep 2010 Read more >> An African advertising industry shake up looms as three of South Africa's top players in the online marketing space join to form the continent's largest and first truly full-service digital agency. 27 Aug 2010 Read more >> Cambrient, a leading digital marketing and technology services company, has implemented an advanced installation of Google Analytics reporting for Toyota.co.za, which now provides the organisation with valuable, actionable data to improve sales and customer service. 17 Aug 2010 Read more >> Jarred Cinman, creative and software director and one of the founders of Cambrient, a Web marketing and content management company, has been selected as a judge on the digital and digital crafts panel at the 32nd Loerie Awards. 5 Aug 2010 Read more >> The Digital Edge Live Johannesburg, produced by Cambrient, will be brought to Jozi in September 2010 for the first time, in association with Fin24.com. The podcast www.thedigitaledge.co.za, the voice of digital marketing in South Africa, went live for the first time ever with great success and demand in Cape Town in March 2010. 29 Jul 2010 Read more >> Analytics guru, Antonio Petra, Head of Digital Strategy at Cambrient, a company that specialises in digital marketing and Web development services, discusses why Web analytics can literally change the way of doing business for the better, and why South African companies should step up to the plate. 28 Jul 2010 Read more >> In this week's episode of The Digital Edge we look at the proposed anti online porn bill, Internet Solutions mobile VOIP offering and a look at content portal, iAfrica.com. 7 Jun 2010 Read more >> This week's Digital Edge looks at the MSN South Africa portal being taken over by Kagiso Media, the newly launched Digital Media & Marketing Association and takes a look at the two biggest mobile platforms in the world. 31 May 2010 Read more >> This week's Digital Edge looks at the recent Net Prophet Conference, DStv on Demand and finally we look at YouTube.co.za. 24 May 2010 Read more >> Stonewall+, the digital marketing agency, has been acknowledged as a creative standout among its peers. The Stonewall+ company website, www.stonewall.co.za, has been voted website of the day by the FWA (Favourite Website Awards). 24 May 2010 Read more >> The greatest show on earth is about to rocket our country into global consciousness. The time is now to be super proudly South African, and what better expression of that than support of our national team? 19 May 2010 Read more >> This week's Digital Edge is a Cape Town-centric event with all three of our guests residing in in the Cape and the show actually being produced from the Town. 17 May 2010 Read more >> On this week's episode of The Digital Edge we take a look at the newly built Pick n Pay website, which after six months in development has finally emerged into the public eye. 3 May 2010 Read more >> Produced by Cambrient, the podcast www.thedigitaledge.co.za - the voice of digital marketing in South Africa, was brought to Cape Town for the first ever The Digital Edge Live at The Pavilion, V&A Waterfront, Cape Town on Friday, 26 March 2010. 23 Apr 2010 Read more >> In this week's episode of The Digital Edge we take a look at the latest work by entrepreneur Matthew Buckland, Memeburn. The site features news on start-ups and other news from emerging markets. Featuring a wide list of reknown commentators, we speak to Matt to hear the story of Memeburn. 19 Apr 2010 Read more >> This week's Digital Edge features a special interview with FNB CEO Michael Jordaan on the topic of Paypal, a chat with Diane Charton on paid content and Arthur Goldstuck on the topic of internet access in South Africa. 29 Mar 2010 Read more >> In this week's episode of The Digital Edge we continue with our new format and take a look at the most pertinant topics of the week. 23 Mar 2010 Read more >> This week on The Digital Edge we took a trip to the audio plastic surgeon, got some botox and a tummy tuck and have emerged with a leaner, fresher sound. 15 Mar 2010 Read more >> Angus Robinson, Brandsh Media founder and executive creative director, discusses the question: Is Internet marketing dead? (This article was written for and published in Strategic Marketing magazine) 14 Mar 2010 Read more >> In this week's episode of The Digital Edge we take a trip to the restaurant Metro in the leafy suburb of Benmore in Johannesburg to take three web personalities to lunch. 9 Mar 2010 Read more >> Stonewall+, the Digital Marketing agency, has been jointly awarded the Distell account after a highly contested six-way pitch process. Distell is looking to refresh its digital marketing portfolio and integrate the role that digital plays within the broad communications mix. 5 Mar 2010 Read more >> Access to telecommunication and information is one of the most significant disruptors of the poverty cycle, and while there is a large focus on the development of high-end mobile phones and applications, there is still a huge demand for SMS, USSD and basic WAP sites, particularly in emerging markets. 2 Mar 2010 Read more >> In this week's episode of The Digital Edge we speak to five local web 2.0 entrepreneurs to find out what they're cooking up in their startup labs as well as how they came up with the ideas and what it tooks to get them to the product they currently provide. 1 Mar 2010 Read more >> Quit fanning braai smoke, glugging plastic jugs of beer and chirping Jacques Kallis from the boundary line... get in the game, people! Stonewall+, The Digital Marketing Agency, has created a first-ever 3D flash cricket game. By logging onto the Chevrolet Warriors website, www.chevroletwarriors.co.za or www.chevroletwarriors.co.za/bootcamp, visitors are challenged to stash their fanboy status and have a go at being virtual players. 23 Feb 2010 Read more >> This week's Digital Edge takes a look at the South African online media buying landscape to see how this part of the industry operates. In England, media budgets for online eclipse those of television, a seemingly growing trend internationally. 19 Feb 2010 Read more >> This week on The Digital Edge we look at the phenomenon of online brand monitoring. With the growth of social media meaning anyone can make comments the moment they receive poor service or product experience. However, is it all about stemming the negative sentiment or should we be looking out for positive news and capitalising on it? 8 Feb 2010 Read more >> In this week's episode of The Digital Edge we cast our focus on Marlon Parker, a man who is making waves in the digital space not just for his innovative products but also for his upliftment of underprivileged communities in the Western Cape. 1 Feb 2010 Read more >> This week we take a look at the second Geek Retreat that took place over the weekend of the 15th to the 17th of January in scenic Stanford Valley in the Western Cape. The first Retreat yielded a fair amount of controversy for being exclusively "A-lister" as well as an excuse to network rather than completing the mandate of "making South Africa better through the Internet". 25 Jan 2010 Read more >> With the South African digital landscape still being highly dominated by white males this episode of The Digital Edge takes a look at some of the women that are pushing the industry forward despite this obvious bias. We find out if they feel at a disadvantage and what they think will create more women in the online space in South Africa. 18 Jan 2010 Read more >> When last did you read an HIV and AIDS stat? The issue appears to have lost its headline appeal. Information overload may have overexposed one of the most devastating human afflictions of all time. Like did you know that an estimated 5.2 million people were living with HIV and AIDS in southern Africa in 2008, more than in any other country in the world? HIV and AIDS is too rampant to be swept out of sight and mind. 15 Jan 2010 Read more >> For both our 50th episode and the last show for the year, The Digital Edge takes a look back at some of our favourite episodes of the year. 21 Dec 2009 Read more >> In gratitude of another successful year of business and in the spirit of giving this Christmas, Stonewall+ is donating funds to charity. And you are invited to play a part. 17 Dec 2009 Read more >> With summer loving just around the corner The Digital Edge decided to take an amorous look at the constantly growing trend of online dating. Are you a creepy lurker for using online dating or is it a product of a world where time is at a premium? The simple fact remains, when telling your kids you met your partner on the Internet, it's hardly a romantic story. 7 Dec 2009 Read more >> In this week's episode we take a look at the world of Massively Multiplayer Online Role-Playing Games (MMORPG's). You've probably heard names like “Second Life” and “World of Warcraft” but what exactly are they? 30 Nov 2009 Read more >> Combined with the power cuts of last year, the latest leadership debacle within the state-owned electricity provider has left Eskom's reputation in tatters, and South Africans angry. 23 Nov 2009 Read more >> Stonewall+, the digital marketing agency, have applied their creative magic to redesign brandhouse's website www.brandhouse.co.za, pouring new life into the already celebrated premium alcohol beverage company. 23 Nov 2009 Read more >> Scooping up the awards at this year's esteemed Bookmarks in two categories is digital marketing agency, Stonewall+. Gurus in their own right, these guys know what it means to work hard and play hard. And it's paying off. 17 Nov 2009 Read more >> In this week's episode of The Digital Edge we take you live to The Bookmark awards. The Bookmarks, now in its second year, are South Africa's first purely digital awards where the priority is to reward the Digital Industry. 16 Nov 2009 Read more >> Stonewall+ Media, the digital media agency, has won Silver at the Bookmark Awards in the direct marketing: online media plans category for its digital media campaign for Lexus RX. 16 Nov 2009 Read more >> In this week's episode of The Digital Edge we look at the relatively new and underground web phenomenon of Alternative Reality Games (ARG). 9 Nov 2009 Read more >> Stonewall+ Media, the digital media agency, has been nominated for The Bookmark Awards in the direct marketing: online media plans category. Both digital media campaigns for Estée Lauder and Lexus RX were shortlisted as potential winners. 6 Nov 2009 Read more >> Men have the answers to everything? Yes, say the guys at Stonewall+, the digital marketing agency. Their launch of the all-new Nestlé Bar-One website, www.barone.co.za, proves the point. The site offers men a brand interaction that is contemporary, entertaining and informative. 5 Nov 2009 Read more >> In this week's Digital Edge we investigate the topic of Social Media Agencies to see what their relevance is in this day and age. 2 Nov 2009 Read more >> In this week's episode of The Digital Edge we take a look at South African digital agencies to see how they compare to their international counterparts. 26 Oct 2009 Read more >> Stonewall+, the digital marketing agency, has pulled out all the stops in creating a multi-channel digital marketing campaign across internet, social media and mobile platforms to reach aspiring freestyle soccer players and brand fans nationwide for the 2009 Red Bull Street Style competition, (www.RedBullStreetStyle.co.za). 23 Oct 2009 Read more >> This week on The Digital Edge we delve into the issue of privacy. 20 Oct 2009 Read more >> In this week's episode of The Digital Edge we take a look at the phenomenon of email marketing. 13 Oct 2009 Read more >> In this week's episode of The Digital Edge we take a look to see what is being done to promote South African tourism online. While internal marketing for South Africa tends to be done on radio, print and TV adverts there is a strong push internationally to promote the country via the Internet. Realistically, international visitors have the choice between going to a travel agent and using the Internet for their information. 5 Oct 2009 Read more >> Stonewall+ Media, the digital media agency, was recently appointed by G2 Certified Used Cars, to manage their digital media campaign to not only increase brand awareness but to drive traffic to the website. 5 Oct 2009 Read more >> The digital marketing agency, Stonewall+ were appointed by Nestle to relaunch a new website for KITKAT South Africa, www.KITKAT.co.za. The website provides a branded destination to the South African market that engages, entertains and excites. 28 Sep 2009 Read more >> You clicked to view this article. You'll click to close it. How many times will you click today? The digital age is centred on the power of your index finger. And exactly why Stonewall+, the digital marketing agency, has launched a tribute to the most underrated online interaction. The mighty click. 26 Sep 2009 Read more >> In this week's episode we take a look at the future of entertainment media. In the follow-up to our episode on piracy we cast our gaze forward to see what is going to happen with the entertainment industry now that piracy is such an entrenched concept. 21 Sep 2009 Read more >> loveLife, South Africa's national HIV prevention programme for young people, recently teamed up with Brandsh, an online mobile and social media agency, to promote their mobile-based social network, MYMsta, to South African youth. 20 Sep 2009 Read more >> In this week's episode of The Digital Edge we investigate the issue of online piracy. Who doesn't copy music, TV series and films from the countless available sources on the Internet? It's free and it's simple - but it's also a crime. 14 Sep 2009 Read more >> In what is most likely a first in South Africa, the 35th episode of The Digital Edge was recorded live at the FNB Digital Marketing Conference. 7 Sep 2009 Read more >> This week The Digital Edge takes a look at what companies are doing to promote the 2010 FIFA World Cup online. 31 Aug 2009 Read more >> In a country still challenged by racial divide great strides have been made to integrate both black and white employees into the workplace. The Internet however, is a strangely different place. At the recent Geek Retreat, out of the forty guests there was but one non-white face. The same can be said for the monthly 27 Dinner and any other event for that matter. 19 Aug 2009 Read more >> Stonewall+ Media, the digital media agency, was recently appointed by Dial a Nerd, the computer support company dedicated to homes and small businesses, to assist them in increasing brand awareness, encourage more traffic to the website and promote their computer hardware and software sales division. 17 Aug 2009 Read more >> To create a successful Mobile Media case study, a few key factors need to be in place, but the most important starting point is a good relationship between the client, traditional agencies and mobile agencies. 14 Aug 2009 Read more >> As the amount of Internet connections in South Africa slowly grows, more and more interest groups are coming online and publishing their content for all to see. Blogging provides a voice for these people and allows them to promote their opinions, services and often agenda. What seems to be a growing trend these days is that individuals that previously had a personal blog are using Twitter as their soapbox and at the same time, blogs are moving into the opinion piece and thought leadership arena. 14 Aug 2009 Read more >> In this week's episode of The Digital Edge we feature some local web celebrities in an exciting new quiz format. The quiz features different guests from the web, marketing and PR world answering questions on the digital world. 7 Aug 2009 Read more >> In our special 30th episode, we visit for a day with Cambrient, the sponsors of The Digital Edge. The company, formed in 2001 has a diverse range of clientele and builds large-scale web and mobile sites for large South African clients. Customers include the likes of DSTV, Moneyweb, Kagiso, Barloworld, South African Tourism and many more. Sites are built on Cambrient ContentSuite, the leading CMS system in South Africa. 30 Jul 2009 Read more >> Stonewall+ Media, the digital media agency, has successfully tapped into the online female cosmetic market to launch Estee Lauder's latest skincare product, New Advanced Night Repair. 27 Jul 2009 Read more >> The success of any marketing campaign hinges on one important factor - relevance - and never has this been as important as it is for mobile marketing campaigns. 27 Jul 2009 Read more >> Despite years of isolation, South African advertising has always been a powerful force with exceptional and uniquely South African creative work. With our digital disability though, we've only recently been bombarded by companies that work purely in the digital space. Due to this connectivity shortcoming, we've lagged behind compared to the rest of the world. While South African adverts have had some success at the international Cannes Lions Awards (with a print and radio win this year), not a single entry on this year's Cyber Lions shortlist was a South African campaign. 22 Jul 2009 Read more >> It only takes a customary look in an online directory to see that there are roughly three PR agencies in South Africa for every member of the population. With the "dime a dozen" nature of the industry, it's easy to become slightly jaded on the topic of public relations. For many companies, having a PR agency promote their services in traditional media is a pointless exercise. If the requirement is to bring online users to the site, surely it makes more sense to have your brand mentioned online? 20 Jul 2009 Read more >> When the Internet began it was the preserve of the garden variety Nerd, the type that wore two-tone shirts, had a pocket protector and coded their first piece of software on a calculator. With the Internet going as mainstream as it has in the past few years, everyone from housewives to pirates in Somalia are using the Internet to get the information they desire. 10 Jul 2009 Read more >> Stonewall+ Media, the digital media agency, has been appointed by luxury car brand, Lexus South Africa, to manage the digital component of the New Generation Lexus RX350 and RX450h launch to the South African market in July this year. 6 Jul 2009 Read more >> While you'd be hard pressed to find anyone that enjoys being marketed to online, it can be particularly frustrating when you're bombarded with advertising related to some other denomination. The simple truth is that despite religion being a highly personal and charged topic, marketing does still occur online. After having spoken about politics and sex, The Digital Edge decided to complete the unholy trinity and look at the topic of religion online. 2 Jul 2009 Read more >> From the 19th to the 21st of June, forty of South Africa's eminent Internet personalities including the likes of Web 2.0 success Vinny Lingham descended upon The Elephant Sanctuary near the Hartebeespoort dam, an hour out of Johannesburg. 26 Jun 2009 Read more >> Stonewall+ Media, the digital media agency, has announced its new-look ‘blog style' website (www.stonewallmedia.co.za). Inspired by the consumer's need for up-to-date digital news, the website is an exciting reflection of the agency's ability to stay abreast of worldwide trends as well as their full 360-degree service offering in the digital landscape. 18 Jun 2009 Read more >> In this week's episode we take a look at local digital agencies that have been acquired by larger media companies to see how exactly the industry works and the story behind digital acquisitions. Despite a tough economic climate, traditional media companies are still looking to make a play in the digital sphere and the easiest way for them to make this push into digital is to acquire an agency rather than starting afresh. 18 Jun 2009 Read more >> In this week's episode we look back at the work achieved by The Digital Edge in such a short time. We take a trip down memory lane to see how far The Digital Edge has come. With twenty-two episodes of audio magic, we've trawled through the archives to decide on the top five interviews over the nearly six months that we've been tearing up the airwaves. 15 Jun 2009 Read more >> The digital marketing agency Stonewall+ was recently chosen by brandhouse to re-launch its corporate website presence. 5 Jun 2009 Read more >> In our second look at Branded Entertainment we go online to see how the Internet has provided a blank canvas for Branded Entertainment. While the online medium might differ in audience, the concept of implementing a brand inside a piece of entertainment still applies. The web provides opportunities for video, audio, text and even integrating offline. 5 Jun 2009 Read more >> Stonewall+ Media, the digital media agency, has shown a significant growth in its client listing during 2009. Adding Investec, General Motors, MXit, Old Mutual, Fujitsu, Estee Lauder, Nashua Mobile, Lexus, JD Group and Dial a Nerd to its list of reputable clientele. 1 Jun 2009 Read more >> SA's digital marketing voice takes a trip down to the beaches of Mtunzini to take a look into the new SEACOM cable that will connect South Africa to the rest of the world. What many are hoping is that this cable will provide cheaper communication and connectivity. 1 Jun 2009 Read more >> Cambrient has successfully launched the new Automark website, Toyota's used vehicle brand, offering clients a user-friendly website to address the needs of used vehicle sales purchases. 25 May 2009 Read more >> SA's digital marketing voice takes a look at the newest concept to hit advertising: branded entertainment. With the general public becoming more and more difficult to reach with traditional advertising we look at the new medium of branded entertainment to see what potential it offers. 25 May 2009 Read more >> Cybernurse, an innovative online nursing agency and staff management system founded two years ago by entrepreneur and hospital owner Ken Ford, addresses a number of important requirements within the nursing management and employment process in our country. 22 May 2009 Read more >> In this week's Digital Edge we speak to Silas Howarth, organiser of Sexpo, on access to pornography as well as how online pornography has changed the game. 18 May 2009 Read more >> The new official tourism website for South Africa - www.southafrica.net - has been built and deployed on the Cambrient Contentsuite (CCS) by the Cambrient team. The website will be launched on the 8 May at the start of Indaba 2009, South Africa's annual premier tourism marketing event which, will be held at the International Convention Centre and the Durban Exhibition Centre together with a showcase of Southern African tourism products and services for the international travel trade. 13 May 2009 Read more >> SA's digital marketing voice takes a look at the growing phenomenon that is Twitter. With even Oprah using the service it seems that Twitter is the next big social media success. 8 May 2009 Read more >> SA's digital marketing voice releases the second part of their look into the mobile industry in South Africa. This week's theme is mobile marketing. 5 May 2009 Read more >> SA's digital marketing voice takes a two-part look into the mobile industry in South Africa to understand the technology and the marketing behind the industry. 29 Apr 2009 Read more >> SA's digital marketing voice takes an investigative look at the South African Web 2.0 industry to try and understand if it has been affected by the lack of broadband or if it is progressing at a rate rivalling international trends. 20 Apr 2009 Read more >> SA's digital marketing voice takes an investigative look at the South African e-commerce industry to try and understand why it went from the “next big thing” to a non-competitive, reference pricing tool. 14 Apr 2009 Read more >> SA's digital marketing voice takes a look at the contentious topic of Search Engine Optimisation to try discover whether it's used for nefarious purposes or not. 20 Mar 2009 Read more >> Initiative Media have appointed Stonewall+ Media, the strategic online specialists, as their digital partner across all business effective immediately. 16 Mar 2009 Read more >> With the upcoming elections we are joined by two of South Africa's biggest political parties; the ANC and the Democratic Alliance to get an understanding of their online campaigns. 13 Mar 2009 Read more >> With the music industry in such a dire state The Digital Edge podcast takes a look at how music is being distributed, consumed and created in a digital world. 12 Mar 2009 Read more >> Stonewall+, the digital marketing agency, enjoyed an impressive start to 2009 with significant accounts moving to the agency. 25 Feb 2009 Read more >> Digital is supposed to herald the demise of traditional media. There are those touting the death of the newspaper and the decline of the magazine but just what is the state of play in South Africa? 17 Feb 2009 Read more >> Stonewall+, The Digital Marketing Agency, is delighted to announce the appointment of Lara Bryant as Head of Client Service. In this role Lara will focus her team on promoting deeper client relationships and ensuring that the full value proposition of the agency and its business units is realised. 16 Feb 2009 Read more >> South Africa's digital marketing podcast - The Digital Edge - takes a look at creative execution in the digital marketing space in its fifth episode to be broadcast on Monday, 9th of February 2009. 9 Feb 2009 Read more >> Increased digital spend, the rise of “causes”, the death of email and the return of content as king. Here are ten digital marketing trends for 2009 - and a prediction about a scandal that will rock the industry. 3 Feb 2009 Read more >> South Africa's hottest new podcast - The Digital Edge - now in its fourth week - aims to provide the “big picture” thinking on digital marketing. In episode four the programme features more big agency perspective on the relevance and impact digital marketing. 3 Feb 2009 Read more >> Stonewall+, The Digital Marketing Agency, recently designed a fresh new interface for DStv at www.dstv.com. 26 Jan 2009 Read more >> South Africa's hottest new podcast- The Digital Edge - tackles South Africa's big agency perspective on the relevance and impact digital marketing in today's market. 26 Jan 2009 Read more >> South Africa's hottest new podcast- The Digital Edge - will broadcast its second episode on Monday the 19th of January 2009 at 12h00. 16 Jan 2009 Read more >> Digital marketing services company, Cambrient, has unveiled and launched The Digital Edge - South Africa's first digital marketing podcast programme. 15 Jan 2009 Read more >> Advertising agency Ireland/Davenport and digital marketing agency Stonewall+ upped the ante in an integrated campaign to launch Dr Kawashima's Brain Training on the Nintendo DS Lite in the South African market. 12 Dec 2008 Read more >> Neotel has appointed Stonewall+ as its digital marketing agency and will be responsible for the digital design work of all the Neotel business Units for the next three years. 4 Nov 2008 Read more >> The digital marketing agency Stonewall+ recently launched a stand-alone online media agency in the form of Stonewall+ Media - The digital media agency. 19 Sep 2008 Read more >> The digital marketing agency Stonewall+ has rounded off the first half of 2008 with great success in new business gains, enjoying working with new clients across the fields of retail, financial services, professional services and risk management. 8 Sep 2008 Read more >> The digital marketing agency Stonewall+ recently launched the 10-year anniversary website for Red Bull Big Wave Africa - www.redbullbwa.com. 24 Jul 2008 Read more >> The digital marketing agency Stonewall+ recently launched a website for a newly formed creative agency - TypeFace Media: www.typefacemedia.co.za. The agency is a partnership between the ex-Men's Health magazine Editor and Creative Director, Andy Ellis and Piers Buckle. 13 Jun 2008 Read more >> Customer data. It's one of the most sought-after commodities in the market. Companies spend millions a year buying it from marketing list specialists. They spend similar amounts on data cleansing applications and with data scrubbing specialists to ensure their customer data is reasonably clean and accurate. 5 Jun 2008 Read more >> Most organisations of substance have come to understand that they need some form of content management system (CMS) to bring order to their online presence. What they may not have anticipated as they embark on this important direction is five change management steps they have to take if they are to succeed in the long term. These steps are consistent in all organisations, and will have to be dealt with. 5 May 2008 Read more >> Change can be slow and gradual, like a glacier. Or it can be like a tsunami, devastating all in its path. Sometimes, it takes the middle road, steering a course that changes so subtly and imperceptibly, you don't notice the change happening all around you. That's the way it's been with online marketing. 22 Feb 2008 Read more >> Integrated marketing offers the promise of unifying the entire marketing process, from internal activities conducted by the marketing department, to a consistently projected brand and customer experience. 21 Jan 2008 Read more >> The start of a new year always suggests boundless possibilities and a wealth of opportunities. Here are ten things worth taking into consideration as you plan your digital marketing for the calendar year ahead – some are trends, some are observations, some have predictions attached to them and, yes, some are things we think are important and would dearly love to see in our ever-evolving industry. 7 Jan 2008 Read more >> Digital marketing agency, Stonewall+, recorded a bumper year in 2007 that has seen the agency achieve record growth alongside significant account gains. The agency also celebrated its 10th year in business, which again demonstrates the manner in which the company has matured into a leading player within an industry that is growing and flourishing. 14 Dec 2007 Read more >> Webber Wentzel Bowens has launched a new website designed and developed by Cambrient. Aimed at public and private sector companies, international law firms, the media and potential employees, the website makes over 9 000 pages of information - including all archived articles and news items - easily searchable and accessible to all visitors. 4 Dec 2007 Read more >> The brave new world of online, or digital, marketing beckons for traditional marketers. It offers many benefits, including tight focus, traceability and auditability, and if done correctly, rapid return on investment. 2 Nov 2007 Read more >> “Your brand is not your corporate identity. Your brand is the stories, messages, experiences that your consumers have around your brand. Yes, we label it with a logo, but it means very little if there are no stories to back it up.” This is the view of social media expert Mike Stopforth of Cerebra, speaking on online reputation management at the Digital Branding conference by Knowledge Resources in Johannesburg yesterday, Tuesday, 30 October 2007. 31 Oct 2007 Read more >> Digital marketing agency Stonewall+ was recently commissioned by Okuhle Media to develop an innovative and globally competitive, interactive website for their daily, live magazine show, Hectic Nine-9 which launches on 1 October and will be screened Mondays to Fridays at 4pm on SABC2's tube. 25 Oct 2007 Read more >> Stonewall+ recently launched the local online presence of Thai Airways South-Africa, at www.thaiairways.co.za. The project, in conjunction with Lowe Bull Johannesburg, aims at providing an effective localised site that appeals to South African travellers considering the various flight options to the East. 23 Oct 2007 Read more >> Digital marketing agency, Stonewall+ recently launched a new General Motors website for the Chevrolet Captiva SUV – www.captiva.co.za 18 Oct 2007 Read more >> Barloworld Motor has boosted its trade business margins and streamlined the management of its dealer base with the launch of a used car trading portal developed by web development company Cambrient. 5 Oct 2007 Read more >> Content management poses many challenges, ranging from software to content production; from system integration to user interface design. Content managers – the growing body of people in large organisations for whom the responsibility of managing corporate content falls – need to have a similarly wide-ranging skillset. Here are seven tips for succeeding at the complex job of content management. 29 Aug 2007 Read more >> Digital marketing agency Stonewall+ recently launched an innovative viral video campaign for South Africa's largest online marketplace – bidorbuy. 1 Aug 2007 Read more >> What do Kryptonite, Jayson Blair, and Dan Rather have in common? They all had their reputations irrevocably damaged by web logs, or blogs as they are more commonly known. 1 Aug 2007 Read more >> Marketing is not as much about the actual campaign as it is about the method of targeting the required audience. A company may have a highly effective campaign planned, but if it doesn't get its message out successfully, the promotion is of no value. And both company time and money are squandered. 26 Jun 2007 Read more >> A relatively youthful discipline, marketing has become enormous business. According to Blackfriars Communication, marketing accounts for more than $1 trillion of spending in the US alone annually - it surpassed that mark two years ago.
However, that huge amount of spend is a challenge to track and control. 30 May 2007 Read more >>
Branding today has reached a level of importance, maturity and competitiveness that demands a commensurate investment in infrastructure to do it justice - and that requires an investment in corporate identity (CI) management systems. Competitiveness today is all about the brand. 20 Apr 2007 Read more >> Stonewall+ recently launched the new online presence for Graham Beck Wines, www.grahambeckwines.com. The project was a close partnership with the marketing division of Graham Beck to design a site that met strong brands requirements, and that ultimately pushed beyond the norm of a conventional winemaker's website. 17 Apr 2007 Read more >> It seems that more businesses are going online today, and for good reason. The use of the Internet is increasing at an incredible rate. According to Internet World Stats, Internet use in Africa alone has grown by 625,8% in just six years. 27 Mar 2007 Read more >> Cambrient, South Africa’s leading Web development and content management company, has redeveloped Moneyweb’s content management system (CMS) to upgrade its technology and site functionality. 21 Feb 2007 Read more >> Cambrient, South Africa's foremost integrated digital marketing specialist, has partnered with leading brand consultancy Enterprise IG in a joint venture that will offer Enterprise IG's clients complete digital branding products and services. 31 Jan 2007 Read more >>