Blue Label Media, a subsidiary of Blue Label Telecoms, has introduced a powerful new form of advertising that enables marketers to easily reach the millions of South Africans who rely on prepaid vouchers to recharge their cellular airtime. Recharge voucher advertising makes it cost-effective for brands to talk to low and mid-income South Africans wherever they are, including those that don't have easy access to TV, newspapers or the Internet. 25 Jul 2012 Read More >>