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Brands with purpose that walk the talk!If you're struggling to get a response from your branded content, chances are you've simply slapped a logo onto a poorly produced ‘live game show' that doesn't have any real impact. Without revealing any of our secrets, here's why branded content with a simple message that taps into real emotion works... 21 Feb 2017 Read more

Ted Baker's spy thriller ad hints at next-level retail marketingFor your eyes only: have you seen the latest example of content marketing from British retailer Ted Baker? Executive-produced by Guy Ritchie of British crime thriller Layer Cake fame, the shoppable film is a riveting game-changer for those in the realm of e-tail... 21 Nov 2016 Read more

How Starbucks' UPstanders is brewing a better worldHave you seen Starbucks' new TV series, UPstanders? It's an example of branded content that goes nowhere near steamy coffee shots and the perhaps intentional humour of their name-mangling. Instead it features positive, uplifting stories that makes that all-important emotional connection with consumers... 25 Oct 2016 Read more

Content marketing lessons to live by, beyond 2016Earlier this month, I attended the sixth annual Content Marketing World conference in Cleveland Ohio, US of A. Looking at the numbers, the conference was a global hit with its own Snapchat filter, and over 150 sessions presented by over 225 speakers to over 4,000 attendees from 55 countries and possibly more than one galaxy (hello, Mark Hamill) all sharing the same message: Content marketing is more than just a nice-to-have, it's the future... 13 Oct 2016 Read more

Marriott Hotels' content marketing model ensures a long stayMarriott Hotels' social media monitoring innovation and branded content creation is making waves around the world, connecting the brand with the next generation of travellers - Millennials. Here's how their content delights their media audience, further boosting their brand loyalty. 26 Sep 2016 Read more

How we're Touching Lives in RwandaToday, more than ever, demonstrating corporate social responsibility or CSR is no longer an option; it is an understood best practice for companies that hope to earn favour with consumers. 2 Sep 2016 Read more

Driving a branded content winHave you seen The Family video by Ford? 4 Aug 2016 Read more

The power of long-form content in corporate social responsibilityYou can't turn on a screen in 2016 without seeing an example of branded content or native advertising flit across your eyes. Interestingly, while most of the branded content out there is well-produced and indeed entertaining to audiences, it doesn't really hit home as it's just not serving the corporate social responsibility or CSR purpose of bettering the lives of those consumers or even the world around us. 18 Jul 2016 Read more

Launch Factory launches fourth HealthlineLaunch Factory has announced the launch of the fourth season of the award-winning television show, Healthline, in Ghana. 1 Apr 2014 Read more

What is branded content?Branded content has come a long way since detergent manufacturers sponsored afternoon dramas on American television thereby creating that common place television term - the soap opera. From clumsy endorsements or product placements to brands being written into the script or even taking a bigger staring role, branded content has arrived. 17 Feb 2014 Read more

Branded Content at AITEC 2013Launch Factory Experiential was requested to present a Branded Content paper at the AITEC Broadcast, Film and Music Africa held in Nairobi. This conference is the largest annual gathering of broadcast, film, music and other electronic media and content creation and distribution professionals in sub-Saharan Africa. 16 Jul 2013 Read more

MINI - Dealer Awards 2013Launch Factory Experiential Delivers a "NOT NORMAL" Dealer Event for MINI South Africa 24 Jun 2013 Read more

Vodafone's Healthline wins a fourth award in GhanaLaunch Factory Experiential, the producers of Healthline are proud to announce that the show has been awarded two more awards to increase the award tally to an unprecedented four awards. HealthLine was awarded the Overall Best TV Programme of the Year 2012 at the Radio and Television Personality Awards. It beat off strong competition from TV3's Edziban, Guinness Football Challenge, Touching Lives, MTN Soccer Academy, The One Show and Standpoint. 30 May 2013 Read more

Launch Factory new appointmentWith a strong presence in seven African countries, our award-winning Branded Content Division is rapidly expanding and creating new opportunities for advertisers to allow brands to connect with their targets and reach their strategic goals. The Branded Content division offers clients specialised services to produce the best 360-degree content, with the best talent and distribute it through the most appropriate channels. 9 Apr 2013 Read more

Launch Factory - moving forward in 2013Launch Factory is an experiential agency using strategy, technology and design in harmony to create innovative experiences that are measurable and award winning. 11 Mar 2013 Read more

Vodafone Ghana's award-winning TV show Healthline has just won another award - Overall Best TV Programme at the Radio and Television Personality awards in Ghana. 1 Nov 2012 Read more

Launch Factory wins another award for branded contentGhana, Accra 9 September 2012: Vodafone Ghana's Healthline TV show has won the 'TV program of the year 2011' award at the 23rd CIMG awards held at the Banquet Hall over the weekend. 12 Sep 2012 Read more

Vodafone Ghana's award-winning TV show Healthline has returned to the screens with the story of Nadia, a victim of a horrific road traffic accident, who needed help to pay her medical bills and get a prosthetic leg. The revolutionary health TV show returned to TV screens on Sunday, 5th August 2012. 4 Sep 2012 Read more

1. Acquisition background and objectives 7 Aug 2012 Read more

Branded content for Airtel GhanaLaunch Factory produces season two of Airtel Touching Lives Ghana. 24 Jul 2012 Read more

What is the state of the experiential industry locally?When I was a young recruit in the industry, there was a tried and tested formulaic approach to creating fresh content that could be utilised across the proliferation of new media channels popping up daily. Then, after that archaic process had been completed, if there was any money left the brand experience, BTL, event and field marketing companies would rightfully get tasked to do something by the lead agency. Unfortunately, what the ATL agency passed down was usually off-message, off-strategy and a waste of the remaining clients' money - live was just thought of as an afterthought. 20 Jun 2012 Read more

Durban Rock the Boat... sold outWe did warn you, and you knew it would happen, yep, Durban Rock the Boat, the Party to Paradise with FusionICE Vodka, is officially SOLD OUT. If you haven't bought/won or begged a ticket yet, you are out of luck. 2,100 of the trendiest and luckiest people will be enjoying three nights and four days of top-notch entertainment, relaxation, parties, movies, comedy and more as they set sail on the MSC Sinfonia from Durban on December 9th. 28 Nov 2011 Read more

Five reasons why you have to Rock The Boat this year!If you've never Rocked The Boat before... well, we're very sorry to hear it. But, there is still time! You, friend, really need to read this before it's too late. 25 Oct 2011 Read more

Launch Factory Experiential does it again for Vodafone GhanaBranded Content is the way to truly engage the hearts and minds of viewers. 24 Oct 2011 Read more

For all those who have been waiting, well, the wait is over. The sponsor for the 2011 Rock the Boat Party to Paradise can finally be announced. 5 Oct 2011 Read more

Rock the Boat 2011 tickets on sale from 8am Monday, August 1st. 3 Aug 2011 Read more

2011 Rock the Boat Party holiday tickets to go on sale August 1st. 25 Jul 2011 Read more

Official Miller Rock the Boat videoMiller Rock the Boat has just released the official video for 2010. Passengers on Miler Rock the Boat have been asking us about the video that was filmed on board during the cruise. The team spent a lot of time making sure the video was crafted to our satisfaction and finally we are happy. 15 Mar 2011 Read more

One last chance to Rock The BoatMiller Genuine Draft South Africa will be giving 44 lucky people one more chance to Rock The Boat from 10-13 December 2010, with the launch of 'The Final 44' campaign. 27 Oct 2010 Read more

Last chance to book for Miller Rock The BoatThe last cabins for purchase on Miller Rock The Boat are available online at 14 Oct 2010 Read more

Miller Rock The Boat 2010BREAKING NEWS!!!!!!

Miller Rock The Boat will be leaving Durban Harbor on Friday the 10th of December and returning Monday the 13th of December 2010 !!!
 21 Jul 2010 Read more

Branded content that changes communitiesBranded content has come a long way since detergent manufacturers sponsored afternoon dramas on American television thereby creating that commonplace television term - the soap opera. From clumsy endorsements or product placements to brands being written into the script or even taking a bigger staring role, branded content has arrived. 20 May 2010 Read more

Get your brand on boardThe launch of the Miller Rock The Boat has been a phenomenal success. 24 Jul 2009 Read more

Miller Rock the BoatAt Launch Factory Experiential we are continually evolving to meet the needs of the ever-changing environment. Launch Factory Experiential has recently introduced a Branded Properties division. Branded Properties creates unique experiences finding a gap in the market. “We conceptualise ideas which allows brands an opportunity to attach themselves to the experience and interact with their consumers on an experiential level,” said head of properties, Shaun Borowsky. 20 Jul 2009 Read more

For each generation, there are just a few events that will forever define and shape history. More numerous are the other events some local, some global, that also mark the timelines of our lives. Some events mark a precise date and time, others were experienced by different individuals at different times, but are equally memorable. 25 Jun 2009 Read more

Samsung office printers reveal their true colours in styleLaunch Factory recently created and hosted a series of vibrantly colourful experiential events across South Africa. These events were designed to help communicate the benefits associated with Samsung's new range of office printers, namely their hassle-free, super-fast and superior colour print quality. 12 Jan 2009 Read more

Design that performs: Launch Factory Experiential unveils Samsung's Series range of LCD TVsBMW Hyde Park Auto in Johannesburg was recently transformed into a multi-sensory playground for the launch of Samsung's new Series of LCD TVs. 16 Jul 2008 Read more

Launch Factory Experiential produces branded content for African mobile giant CeltelLaunch Factory have produced a reality show called “Touching Lives” for Celtel, the dominant mobile network in Zambia. This brilliant concept was devised by Diallo Communications for their client. The show gets up close and personal with the consumer and delivers on their brand promise of “Making Life Better”. 11 Jun 2008 Read more

Launch Factory ExperientialLaunch Factory Experiential was tasked with the launch of FNB's latest range of corporate wardrobe. At a function at The Theatre on the Track the new range of corporate ware was released. 12 May 2008 Read more

Seeing is believing... Launch Factory Experiential at it againSamsung's recent launch of their latest LCD and Plasma Screen range was a lavish and thrilling spectacle that had to be seen to be believed. In true vaudeville tradition guests were treated to an evening of mystery and magic in which skilled acrobats performed breathtaking feats inside a luxuriously ornate circus tent. 12 Feb 2008 Read more

Spero Patricios MD of Launch Factory, a leading South African experiential agency, has recently returned from Kenya where an Africa CONNECT Network has been established. 5 Nov 2007 Read more

Launch Factory, Glamour Aid unite to produce charity calendar galaLaunch Factory's recent collaboration with Glamour Aid resulted in a star studded charity gala held in August at The Palms in Sandton. Glamour Aid is a Section 21 non-profit organisation dedicated to fighting mental and physical abuse in South Africa. The motivation behind their gala evening was the unveiling of their groundbreaking 2008 celebrity calendar. 17 Sep 2007 Read more

Launch Factory, a leading experiential agency, was awarded the "Bronze Award" for best experiential event at the Loeries ceremony in Margate on the weekend. 31 Jul 2007 Read more

Fire-eating ovens... Husky-driven fridges... all part of an evening of SuperSense!How to press-launch a range of appliances as diverse as vacuum cleaners, ovens and fridges? 4 Jul 2007 Read more

Cash is king... but Bond is best.Nedbank were launching a revolutionary product, specifically aimed at the mounting business problems with cash in the SA environment: counting it, authenticating it, handling it, storing it, etc. 1 Jul 2007 Read more

Anything for the client... even a partial eclipse of the moon.As part of MTN's ongoing programme for their top 3000 clients, Launch Factory creates various top-level events. Each has to be entirely different and is aimed at pampering these valued customers. On this occasion the client brief was for an intimate event, spread over 3 consecutive evenings, that would create ‘a special warmth in the midst of a Highveld winter'. 10 Jun 2007 Read more

Samsung's new Ultra range of mobile phones are the world's slimmest. And most striking when actually held in the hand. So how to get them up close and personal with our core target of 25–35 year old style-conscious males? 2 Jun 2007 Read more

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