Why develop your personal brand online?
Today we live in a fast-paced digital world where information spreads at lightning speed, conversations happen in real-time, photographs and videos are instantly shared. With so much sharing and networking happening in the digital world, professionals need to develop their personal brand further than just an online profile in LinkedIn or on Facebook. Digital trends show the enormous personal branding opportunities through online engagement, online conversation, and more advancement in search. 28 Apr 2011 Read more >>

Public Relations in SA must lead the charge as advisors
Too many PR professionals forget the critical role they have to play as an advisor to the business. Just as financial advisors, lawyers, tax specialists and others taken on this trusted role so too should the PR profession. 26 Apr 2011 Read more >>

PR campaigns must integrate with the marketing mix
Livewired PR, a multi-award winning, strategic public relations company believes there are huge opportunities for PR companies to closely integrate their offerings with the entire marketing mix. 21 Apr 2011 Read more >>