On Friday, 14 February 2014, a team of HDI Youth Marketeers' staff took to Bopanang Primary school in Soweto to show some love. 20 Feb 2014 Read more >>

The You Decide programme has launched the next phase of its campaign to curb underage drinking, with the creation of a new reality TV show. The successful public private partnership between the South African Breweries, National Youth Development Agency & the Department of Trade and Industry, has taken the message of the negative consequences of teenage drinking to close to 500,000 learners in almost a thousand schools. 26 Nov 2013 Read more >>

Khumba tells the story of a zebra who is born with only half his stripes. When he is blamed for the lack of rain by the rest of his superstitious herd Khumba embarks on a journey across the Karoo in search of a magical watering hole where legend says the first zebras got their stripes. 25 Oct 2013 Read more >>

The screening of the new season of Ben 10: Omniverse took place at the Barnyard Theatre on Saturday, 31 August 2013. 26 Sep 2013 Read more >>

This October Nestlé SMARTIES and the Pick n Pay Club will be giving away 100 floating trophies to 100 schools involved in the Pick n Pay School Club. Implemented in 2012, the floating trophy is given to award-winning creative learners whose names are later engraved on the trophies and handed to learners as part of the school's annual prize giving event. 18 Sep 2013 Read more >>

May 2013 saw the kick-off of Staedtler's annual colouring in competition which takes place in 22 countries across the globe. 29 Aug 2013 Read more >>

The state of South African education has recently made international headlines. Unfortunately more often than not, this has not been for the right reasons. 22 Aug 2013 Read more >>

The HDI Youth Marketeers team gave back this Mandela Day through a commitment to contribute 67 minutes to making a meaningful difference in the lives of youth. 19 Jul 2013 Read more >>

Currently in its second year infield, the Danone NutriDay schools programme, aimed at reaching 1,000 schools across Gauteng, Western Cape and KwaZulu-Natal, continues to educate, thrill, and delight SA learners and teachers alike. 27 Jun 2013 Read more >>

Intel has gone to town this youth month with a number of exciting new projects aimed at captivating the youth market. The first of these projects is the dynamic and impactful "Create Your Tomorrow" with Intel campaign. It consists of school and mall activations which are aimed at high school learners, university students and their parents. 18 Jun 2013 Read more >>

Name: Jeanine Buhr
Designation: Insight Project Coordinator 7 Jun 2013 Read more >>

The much anticipated Sunday Times Generation Next Awards ceremony, now in its ninth year was held at the Nu Metro IL Grande cinema at Montecasino in Johannesburg. South Africa's most popular products, brands, celebrities, and sportsmen and women - as voted by six thousand youths aged 8 to 22 - were awarded at the spectacular event. Hosted by the exuberant 5fm DJ Poppy Ntshongwana, the entertainment included a live performance by rap prince, AKA, a special performance by dance crew, Artistic Intelligence (one of the hot contenders in the Red Bull Beat Battle), with DJ Nutty on the decks at the afterparty. 3 Jun 2013 Read more >>

World Kids Colouring Day was celebrated globally in 22 countries on 6 May 2013! 8 May 2013 Read more >>

Youth market specialists, HDI Youth Marketeers, has spent Q1 of 2013 immersed in new and exciting market insights. With youth having an annual direct spend of over R104 billion, HDI Youth Marketeers understands the importance of a deep and broad understanding of this market in Africa and South Africa. So they have been doing that through some probing new projects. 25 Apr 2013 Read more >>

This March, You Decide partners DTI, NYDA and SAB celebrate a year of continued commitment; and success of the ground-breaking You Decide programme aimed at curbing underage drinking in SA communities. 28 Mar 2013 Read more >>

SAFW, in association with Edgars and The Fashion Agent has hosted three successful Designer Meet 'n Greets where the public were invited to Edgars to meet designers and ask them for personal style advice. 14 Mar 2013 Read more >>

11-year-old Kyle Rees from Richards Bay - "A little boy with the gentlest eyes", according to Pick n Pay School Club Regional Manager Chantel Gregersen - has been named a School Club Hero this February. 28 Feb 2013 Read more >>

The Heroes Week initiative aimed at celebrating South Africa's unsung school Heroes took place in schools across the country this February. 11 Feb 2013 Read more >>

They may make up 50% of the population, but young South Africans account for less than 20% of marketing budgets, says Jason Levin, MD of HDI Youth Marketeers. 21 Jan 2013 Read more >>

Come and join us this December as we tour the South African coastline with our Moshi Monster Summer tour. 14 Dec 2012 Read more >>

The Census 2011 results were made available on Tuesday, 30 October 2012, and, as predicted, have already enjoyed their fair share of controversy. 12 Dec 2012 Read more >>

As part of the continuous commitment towards breast cancer awareness, staff members at HDI Youth Marketeers joined the pink movement this Women's Month to promote the cause. 31 Oct 2012 Read more >>

The You Decide campaign has now been taken into its second phase, by youth market specialists HDI Youth Marketeers. And the numbers say it is working. 21 Sep 2012 Read more >>

UFOs take flight over the skies of Johannesburg and naturally, sightings are causing a stir. 14 Sep 2012 Read more >>

The 2012 AdForum Khuza Breakfast - 10 of the country's top brands' marcomms green- or red-carded by some of Johannesburg's top marketeers. 7 Aug 2012 Read more >>

The 2013 theme and intentions of the Pick n Pay School Club programme have been launched in Johannesburg! 2 Aug 2012 Read more >>

Over 1000 youths have rated 10 of SA's most youth resonant marketing campaigns! Find out which way the vote went when this year's Khuza Study results are published, following the AdForum conference announcement in August! 26 Jul 2012 Read more >>

Despite the controversy surrounding the Department of Basic Education recently, the state of the country's education system made the top of the priority list for a group of ordinary South Africans brought together by Argo: a local media company working in the youth and education sectors. 11 Jul 2012 Read more >>

The who's who of celebrities, brands and some of South Africa's most influential kids made their way to the Monte Casino Il Grande Theatre & Lounge on Thursday 31 May to witness the announcement of the country's Coolest Brands. 5 Jun 2012 Read more >>

The Sunday Times Generation Next awards are set for 31 May 2012! With Bonang Matheba (2011 Coolest Local Female TV Star) as host, and entertainment provided by award-winning local band Liquideep, the event that awards the country's coolest brands promises to be a dazzling occasion. 11 May 2012 Read more >>

With the movie 'Bully' making international headlines since its recent release in some parts of the world, the bullying phenomenon is creating a buzz. 24 Apr 2012 Read more >>

With just a couple of weeks remaining before the start of the Easter holidays, HDI Youth Marketeers celebrates the season with three events which coincide with the end of our first quarter. 20 Mar 2012 Read more >>

To celebrate their 15th birthday, HDI Youth Marketeers chose to throw a celebration for those at the core of their business: the youth. HDI contacted 15 youths in four provinces to see how they could make a wish of theirs come true. The wishes came in all shapes and sizes. 15 Dec 2011 Read more >>

At HDI Youth Marketeers, we have the privilege of interacting with thousands of young South Africans and Africans daily. We are inspired by them, delighted by, challenged by them, and often touched by them. Being at the 'coalface of youthdom' means we get to meet some extraordinary kids and teens. And that's what we are celebrating as we turn 15 years old this November. 9 Nov 2011 Read more >>

With fifteen years of youth marketing experience under their belt, home-grown youth specialist company HDI Youth Marketeers has officially launched in Kenya after being in operation in the country for several months. HDI has been up and running in Lagos since mid-2009 and Kenya marks the company's move into East Africa. 19 Oct 2011 Read more >>

Since 2004, The Khuza Awards have identified which adverts and brand communication earn the thumbs up from youth (ages 8-23). Last night, this year's winners were honoured at the awards event hosted at the Hilton Hotel in Sandton. 25 Aug 2011 Read more >>

Whose ads get the thumbs up from South African youth? Now in its seventh year, the Khuza Awards tells us. HDI Youth Marketeers conducts the study behind the awards and, in 2011, took 100 of the country's top ads to 1,000 youth for judging. So, who came out smiling? BMW or Merc? Coke or Sprite? KFC or Chicken Licken? 10 Aug 2011 Read more >>

The cream of South Africa's celebrities, brands and marketers attended the seventh annual Sunday Times Generation Next 2011 Brand Survey Awards, which took place at the Theatre on the Track at Kyalami on Tuesday, 24 May 2011. 26 May 2011 Read more >>

This week Deputy President Kgalema Motlanthe called on corporate South Africa to work with government to invest in education upliftment programmes. The good news is that headway has already been made on this front by certain South African corporates like Pick n Pay, Reckitt Benckiser, Incolabs, Bokomo and Glaxo-SmithKline. In 2011, they will be joined by NCP and Tiger Brands, but they will need other groups to join the rally if public-private partnerships in education are to have the desired effect. 3 Dec 2010 Read more >>

"Our events are geared to making sure that kids have fun," says Jason Levin, MD at youth market specialists HDI Youth Marketeers. The company has just rounded up a jam-packed month of fun-fuelled activities for kids. "We bring Boomerang and Cartoon Network's much loved characters to life and create real life opportunities for kids to run amok and do activities with them," he says. 9 Nov 2010 Read more >>

Youth market specialist company, HDI Youth Marketeers has received unparalleled Level I AAA+ status from Empowerdex moving up from their Level II BEE status in 2009/10. The company received top scores for both Enterprise Development and Socio-Economic Development. 3 Nov 2010 Read more >>

Since 2004, The Khuza Awards have identified which adverts and brand communication earn the thumbs-up from youth. This year, the Khuza Awards reflect the opinions of over 2,500 young South Africans (8-22 years) from six provinces regarding four categories of work: TV, print, outdoor and radio. Young urbanites have grown up on a media-rich diet, richer than their parents and Generation X, and they consume and respond to media and brand communication very differently as a result. This makes a youth study that covers youth media and advertising essential to the marketing industry. 2 Aug 2010 Read more >>

Getting South Africans excited about recycling is, at best, a big ask. Not surprisingly, most companies would rather focus on other ways to enchant their customers than rally them around an environmental or recycling cause. And HDI Youth Marketeers' research has shown that although more sensitised to it than the generation older than them, our youth are also not natural ‘eco rangers'. Way behind our European and American counterparts, recycling is not top of many households', or teens', agendas. Luckily, a number of HDI's clients and partners have decided that 2010 is a good year to turn that tide. 29 Mar 2010 Read more >>

This week The Ben 10 at Gallagher Expo's inaugural success was awarded silver for the ‘Most Memorable Event of the Year' in the In-house category at the annual EXSA (Exhibition Association of South Africa) Awards. The objective of this awards ceremony is to recognise excellence (in EXSA members) in the expo industry and the players' various fields of expertise, and showcase world-class standards in marketing events to exhibitors and visitors. 3 Dec 2009 Read more >>

In a first for Gallagher Convention Centre, the Ben 10 experience held over the weekend of 26-29 June was a runaway success. 30 Jun 2009 Read more >>

Something out of this world is coming to Gallagher Convention Centre this June... the Ben 10 event will ensure that fans young and old will have a super alien time! 18 Jun 2009 Read more >>

The Sunday Times Generation Next Survey results are out! The coolest brands have been revealed! At a lavish awards ceremony at The Venue, Melrose Arch, the coolest of the coolest brands were given the thumbs-up as well as a slice of the limelight. 1 Jun 2009 Read more >>

The jury is in and the votes are being counted. South Africa's youth have voted! The ‘Coolest Brands' in the country are about to be revealed in the Sunday Times Generation Next Survey to be published on 31 May 2009, following the awards event on 28 May at The Venue, Melrose Arch, Johannesburg. 15 May 2009 Read more >>

Youth market specialists, HDI Youth Marketeers has been actively involved in creating valuable youth platforms and campaigns in the local market for over a decade. And now its expansion into the rest of Africa will be heralded by the company's launch in Nigeria in May. 6 May 2009 Read more >>

But how is youth responding to the ‘recession blues'? Hundreds of industry players descended on Kyalami's Theatre on The Track for the seventh, celebratory AdReview Awards held on 23 April. World renowned industry guru, Kevin Roberts, Worldwide CEO of Saatchi & Saatchi - who coined the term ‘Lovemarks' - took to the stage amidst the circus-themed drapes and décor to hammer home his experience of the current recession, and the toll it is taking on the Western psyche. He described its effect as “a catastrophe in the minds of the American people”. In his no-holds-barred description of the current consumer market, Roberts unpacked the depth of the plummeting confidence levels now characterising huge chunks of the industry overseas. 4 May 2009 Read more >>

Pick n Pay seems to be steaming ahead on a road flanked by laurels. The end of 2008 and beginning of 2009 have seen this iconic South African brand win the Pica for Best Customer Magazine (Fresh Living); World's Top Retailer; South Africa's Coolest Grocery Retailer for the fourth year running in The Sunday Times Generation Next Awards, and now the supermarket chain has been given another double thumbs up: this time by South Africa's teachers. 27 Feb 2009 Read more >>

For many of South Africa's city slicker kids, a new year involves a frenzied shopping spree to stock up on new school gear. However, hundreds of thousands of less fortunate learners are lucky just to get the back-to-school basics on the family's shopping list, and expensive items like school shoes are luxuries. Because of their work in the South African school landscape, HDI Youth Marketeers finds this even more worrying than most. 6 Feb 2009 Read more >>

For four years running, young South Africa has voted Pick n Pay as the Coolest Grocery Store in the Sunday Times Generation Next Brand Preference Survey conducted by HDI Youth Marketeers and Monash University. Now, the international retail community has followed suit, by giving Pick n Pay the same kudos. 16 Jan 2009 Read more >>

We all know that education is one of South Africa's most daunting challenges. But it is not terrain that the country's marketers normally feel comfortable taking on. And the proactive development of our youth isn't only about ensuring the future of the marketing industry, but the future. Period. 24 Nov 2008 Read more >>

October is acknowledged the world over as Breast Cancer Month. Last week, youth market specialists, HDI Youth Marketeers, hosted an intimate Pink Ribbon Breakfast to honour the courage of a long-serving member of the HDI team who was diagnosed with breast cancer earlier this year. 29 Oct 2008 Read more >>

What happens when you take 50 marketers out of the comfort of their corporate environment for two days, add them to a room full of very zealous Honours students and expose them to the bleeding edge, youth space opinions of educators, culture icons, media gurus and tech geeks? This is exactly what HDI Youth Marketeers' first-ever Summer School set out to achieve: a shake-up. 25 Sep 2008 Read more >>

How many youths connect school work with having fun? What is often forgotten is that enjoyment stimulates the learning process and fuels learner participation - making it a crucial teaching tool. 17 Jun 2008 Read more >>

Every year the Sunday Times Generation Next event brings together the top dogs in the youth marketing space to announce the year's coolest brands as polled in an extensive brand preference study of urban South African youths between the ages of eight and twenty-two years of age. 22 May 2008 Read more >>

The ads that make South African youths laugh, cheer and shout have been revealed! The winners of the 2008 Khuza Awards were announced in Johannesburg on 14 May. 15 May 2008 Read more >>

The month of May casts the spotlight on South African youth's brand preferences. Two awards events will celebrate who is getting it right and see the release of the results from two extensive studies: Sunday Times Generation Next (brand preference) and the Khuza Awards (advertising and communications). 7 May 2008 Read more >>

Last year, futurist Faith Popcorn introduced the idea of ‘Liquid Brands': brands that respond to increasingly capricious consumers. 22 Apr 2008 Read more >>