“No, it's not because we don't make ads anymore; by using our strategic thinking and creative problem-solving skills to solve current challenges in the business environment, we've learnt that we can add value across the entire business value chain.” 27 Jul 2017 Read more >>

In the highly commoditised world of consumerism, the biggest challenge facing brand experts and marketers is not to create a differentiated brand or product/service, but to build salience by creating and managing meaning around a brand. It is only by having a very specific meaning in a consumer's mind that a person will ultimately buy a particular brand or service. 9 May 2017 Read more >>

While the creative agency, Etiket, prides itself in being language- and media-neutral when it comes to clients, the creative team jumps at each and every opportunity to conceptualise and create fresh and original Afrikaans work. By taking no fewer than three Pendoring awards this year, the agency once again proved that it is successful in its mission to create exceptional and memorable work. 4 Nov 2015 Read more >>

By taking no fewer than four finalists this year, the agency once again proved that it succeeds in its mission to create exceptional and memorable work. 12 Oct 2015 Read more >>

Since the end of 2013 when the dynamic conceptual agency and digital specialist, Etiket, embarked on an aggressive business growth drive, it acquired several new blue-chip accounts. 16 Apr 2015 Read more >>

#BetheFirst campaign a Bookmark Awards finalist 12 Feb 2015 Read more >>

We live in a day and age of technology; an era that has arguably made our lives more sophisticated. However, technology advancement is also bringing the fight to a faceless monster - the disconnected world where the things we buy and subsequent companies we support are phantoms of commerce. 9 Apr 2013 Read more >>

Storytelling is as old as time and forms the very essence of humanity. From a very young age we make sense and experience life through stories. Indeed, narratives form an important link that provides context amidst the noise. 18 Dec 2012 Read more >>

Etiket has been appointed the advertising agency for eLan Developments, a KwaZulu-Natal-based premier property development, marketing and sales company. 23 Nov 2012 Read more >>

Etiket has added two gold Pendoring Awards to its trophy cabinet for its innovative digital campaign Die LAPA Hoofkarakter-soektog (Main Character Search). The campaign was awarded Pendorings in the categories: Internet, Mobile and Interactive Communication; and Integrated Digital Campaign on Friday, 21 September 2012 at the annual Pendoring Awards Ceremony held at the International Convention Centre in Cape Town. 27 Sep 2012 Read more >>

Etiket has been appointed the digital advertising agency for the Johannesburg Tourism Company (JTC). The appointment will include the initial launch of an exciting two-month Spring Campaign as well as a refresh and maintenance of JTC's digital elements. 24 May 2012 Read more >>

Etiket, a multi-award winning, Irene-based advertising agency, will this year again be responsible for the audiovisual production of the industry's illustrious Pendoring Advertising Awards held for the first time - since its inception in 1994 - in Cape Town. 16 May 2012 Read more >>

2012 is the year Etiket is going to start doing things a little differently. Even more brilliant work based and driven by three key pillars: conceptualisation, specialist executions and digital. 20 Mar 2012 Read more >>

New, exciting staff appointments strengthen growth. 23 Feb 2012 Read more >>

On the Dot commissioned Etiket Brand Design to create an interactive presentation for their exhibition at the Cape Town Book Fair held at the Cape Town Convention Centre from 30 July to 2 August 2010. 17 Aug 2010 Read more >>