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Brand inc Creative Group is an integrated communications agency with marketing expertise in brand strategy, advertising, design, digital, media, sponsorship commercialisation and PR.
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Nashua's high-fit sponsorship of NRSP continues to inspire in 2018In 2017, with the help of Brand inc, Nashua was hunting for a unique sponsorship model that ticked all the right boxes: social upliftment, community engagement and a driver of business goals. Along came the innovative ShadowBall and a "high-fit" sponsorship was born called the Nashua Rugby Skills Project (NRSP). 26 Apr 2018 Read more

Brand inc celebrates one year of marketing legal-ease with Abrahams & GrossThe South African legal sector has always been highly competitive but it has become increasingly so as international firms vie for market share. Never before has strategic marketing been so crucial and it is why Abrahams & Gross attorneys reached out to Brand inc's marketing know-how a year ago. 11 Apr 2018 Read more

The Solutions Lab retains Gold for its online strategy at New Gen AwardsThe Solutions Lab by Nashua walked away with the Gold for Online Strategy of the Year for the second year running at the prestigious New Generation Social & Digital Media Awards held in Johannesburg on 28 September. 5 Oct 2017 Read more

Currie Cup Clips re-ignites fan interest in tournament of legendsAs the Currie Cup competes against an array of rugby tournaments for fan attention, a novel new campaign highlights the lighter side of rugby and has been driving renewed interest in the players and the tournament. 16 Aug 2017 Read more

Sponsorship win-win: Nashua's Rugby Skills Project brings innovation to schools and SA rugbySponsorship works well when the big creative idea connects with the audience emotionally and it develops relationships with customers. At the end of 2016, an inspired collaboration between Brand inc and ShadowBall led to the Nashua Rugby Skills Project (NRSP) being born. It's a sponsorship that ticks all the right boxes, developing both South African rugby and human beings through sport. 23 Feb 2017 Read more

PSL and Brand inc design up a stormNo stranger to working with South Africa's sporting giants, Brand inc's most recent collaboration with South Africa's Premier Soccer League (PSL) should come as no surprise. Over the past six months, the agency has partnered with the PSL to create top-end design for their major competitions. 14 Dec 2016 Read more

Nashua's Solutions Lab wins at the New Generation Social and Digital Media AwardsNashua's Solutions Lab was celebrated for its innovation and outstanding industry contribution at the fourth annual New Generation Social and Digital Media Awards on 13 October where the inspiring business think-tank walked away with four awards. 4 Nov 2016 Read more

Brand inc and Fontera merge to form new powerhouse creative, digital teamBrand inc Creative Group has bolstered its service offerings in a restructure and operational merger with digital development agency, Fontera Digital Works. The fusion means that Brand inc will be able to provide more specialised digital capabilities and Fontera will add strategic and creative services to its armoury. 1 Nov 2016 Read more

Brand inc goes legal with Abrahams and Gross AttorneysBrand inc Creative Group is taking the plunge and venturing into the legal profession. The agency has partnered up with one of the most reputable law firms in South Africa, Abrahams and Gross, and is currently rolling out an online PR strategy for the firm. 14 Oct 2016 Read more

Integrated communications is the new blackAt its simplest, integrated communications is about harmony. A pleasing effect (think customer conversion and sales) caused by a well-coordinated execution of different, reinforcing promotional methods. 8 Sep 2016 Read more

Unpredictable SA sports sponsorship market full of opportunitiesSouth African sports sponsorship is a volatile market at the moment. With the economic downturn from 2015 continuing through 2016, the ever weakening rand and political pressures playing more of a role in sport now than ever before, big corporates are being far more conservative in their marketing and sponsorship spends. 18 Aug 2016 Read more

Five ways the live sports experience is changing in SAIt's an exciting time to be a sports fan. Globally, innovation is happening at breakneck speed, from wearable cameras to cutting-edge stadia, exciting partnerships between sports properties, sponsors and channels, while big data and its analysis is having an impact on many sports. 15 Aug 2016 Read more

New era in rugby sports sponsorship: Nashua partners with iconic Currie CupIn 1990, Nashua was the very first company to boldly brand a local rugby jersey, sponsoring what was then the Northern Transvaal rugby team. Twenty-six years later, the business solutions provider has come full circle as it begins an exciting three-year sponsorship of the world's oldest domestic rugby championship, the legendary Currie Cup. 4 Aug 2016 Read more

Super C sponsorship energises The Color RunSponsorship is a win when the brand, event and participants are such a good fit that it feels like they are made for each other. In April 2016, South Africa's original energy sweet, Super C, began to roll out its sponsorship of the Happiest 5K on the Planet, The Color Run, South Africa's biggest mass participation sporting platform. 12 Jul 2016 Read more

Brand inc: Rethink, reimagine, reposition as an integrated communications agencyIntegrated communications has at its core emotion-driven content that ignites a brand's story. The best brands are emotional. They inspire trust and loyalty from consumers as they journey through life. The most powerful position for any brand is to be invited to join that ride. 28 Jun 2016 Read more

Brand inc helps launch unique sporting platform that showcases African talentBrand inc Creative Group helped launch an exciting new sports property that is designed to reveal African talent to a global audience, called Africa Hoop Showcase. Basketball is growing rapidly as a sport in South Africa and this event highlights local and continental players while enhancing their skill sets. 29 Apr 2016 Read more

Five big ideas that build brand love from two innovatorsConnection instead of consumption, creative storytelling in place of hard selling and an always-on lifestyle means that 2016 is going to be the year of big ideas that deliver relevant content to the hungry masses, and in doing so, will build more brand love than ever before. 12 Feb 2016 Read more

Brand inc shortlisted for Sport Agency of the Year fifth year runningBrand inc Creative Group has been shortlisted in the prestigious Sport Agency of the Year category at the 2016 Discovery Sport Industry Awards. This is the fifth time that the agency has been nominated for the esteemed award. 4 Nov 2015 Read more

Brand inc creates brand DNA for SA's new VoD OnTapTVRecently launched, a new video on demand (VoD) service called is revolutionising the way we consume our entertainment. Developing the name and brand DNA from scratch, Brand inc Creative Group helped birth the company that is taking South Africa by storm. 15 Oct 2015 Read more

Inspired design from Brand inc for Orlando PiratesThe Orlando Pirates Football Club mantra for the current season is "The Spirit Never Dies" and Brand inc Creative Group has taken that ethos and created top-end design for the new look and feel for the season, to be used on their website and in-stadium branding. 23 Sep 2015 Read more

The Color Run SA commercialised by Brand inc's new sponsorship division: happiest sponsors on the planetLaunching its new sponsorship division with a bang, the Brand inc Creative Group has made the 'happiest 5k on the planet' even happier with the commercialisation and sponsor activation of The Color Run SA. 21 Sep 2015 Read more

Brand inc's Creative Director and filmmaker Yolande Botha blazes an off-beat, excellent trailTackling edgy, human stories, filmmaker Yolande Botha's style has been described as dark comedy meets documentary. Her latest offering, Lina and Leo, 2015 was recently nominated in six categories at the Independent Mzansi Short Film Awards in July. 20 Aug 2015 Read more

Talking on the couch - how Brand inc made Nashua's new campaign a winnerA blue travelling couch took three months to visit scores of Nashua customers across all four corners of the country. During its journey, it connected people, strengthened relationships and helped entrench a brand further into the hearts and minds of its customers. 9 Jul 2015 Read more

Brand inc Creative Group reloads/bolsters its team and looks to the futureNew blood at full-service agency Brand inc has bolstered the multi-talented team as the Creative Group repositions itself as a top go-to agency for personalised turn-key solutions and campaigns that show true ROI. 19 Jun 2015 Read more

Four in a row for Brand incSport specialist advertising agency, Brand inc Creative Group, has been shortlisted in the prestigious 2015 Sport Agency of the Year category. This is the fourth year in a row that the Discovery Sport Industry Awards has nominated the agency for the coveted award. 14 Nov 2014 Read more

Nashua's new campaign to make SA more efficient off to a roaring startThe recently-launched Nashua "Saving you Time" campaign that integrated brand Services agency, Brand inc Creative Group, is rolling out in conjunction with Nashua's internal marketing department, Brand inc's strategic media partner, Tag 8, and That's It Communications has started strongly. After launching at the end of May, the traffic per session on Nashua's page has more than doubled with the "Contact Us" section of the site ranking as the third most visited page. 12 Jun 2014 Read more

Reverse-engineering a brand strategy for the Vodacom CupIntegrated brand services agency Brand inc together with SARU took an innovative approach in its brand strategy for this year's Vodacom Cup which was met with hugely positive feedback from the unions and media that engaged with the campaign. 9 Jun 2014 Read more

Brand inc continues to show positive growth with new appointmentsIntegrated Brand Services agency Brand inc has hired three new staff to add to the growing staff complement at its head office in Cape Town. 28 May 2014 Read more

Brand inc empowers women through the Dawn Day Spa 2014 campaignBrand inc's partnership with the Dawn brand began in 2012 when Brand inc conceptualised and rolled out the first Dawn Day Spa - a double-decker bus that was converted into a mobile Dawn beauty spa. Its purpose was not only to build awareness of the newly packaged and stylish enhancements of the brand but also to revive lapsed consumer interest and brand loyalty of what has always been SA's most trusted and well-known body lotion and cream. 17 Apr 2014 Read more

Brand inc rolls out #Braceyourself SupeRugby campaignBrand inc Sport (part of the Brand inc Creative Group, an integrated brand services agency) has been working on SARU's Vodacom SupeRugby campaign and subsequently partnered with SuperSport to explode the campaign idea across various platforms. 7 Mar 2014 Read more

Brand inc Creative Group wins Nashua Limited accountBrand inc Creative Group, an integrated brand service agency, has recently been appointed as Nashua Limited's full services agency, with Brand inc handling the traditional through-the-line advertising, Brand inc Sport handling the sponsorship and Brand inc Communications handling all the PR and communication requirements going forward. 12 Feb 2014 Read more

Six of the best for Brand inc SportSport specialist advertising agency, Brand inc Sport, has secured an incredible number of short listings for the Virgin Active Sport Industry Awards in 2013, including the prestigious sports agency of the Year. 2 Nov 2012 Read more

Animated commerical brings Loyiso Gola's Black Comedy Tour to lifeRenowned local comedian Loyiso Gola, who rose to national prominence due to his hit TV show (Late Night News with Loyiso Gola) is poised to take South Africa by storm with his latest comedy act, Loyiso's Professional Black Comedy Tour. 26 Oct 2012 Read more

Design and advertising agency Brand inc has been appointed to spearhead an innovative idea from start to finish - the relaunching of Unilever's leading lotion Dawn and its activation, the Dawn Day Spa. 19 Sep 2012 Read more

Springboks, the honour and heritage of South AfricaThere is a Springbok in each and every one of us. At some stage in our lives we've taken to a field, a park or a street for a game of rugby, and we've dreamt of being a Springbok. It may be a legend of the past, or a star of today, but we've idolised each and every man to have worn the green and gold. 18 Sep 2012 Read more

Little people make their mark as they give 67 blankets for 67 minutesThe Mandela Day campaign is calling on people around the world to commit 67 minutes of their time "to make an imprint and help change the world around them." 17 Sep 2012 Read more

Senior appointment for Brand incDesign and advertising agency Brand inc has employed Treflet Payet as their national financial manager. 29 Jun 2012 Read more

Orlando Pirates dominates on the field and off at the Soweto DerbyAs the massive crowd surged into FNB Stadium (on 17 March 2012) for the Soweto Derby match between traditional rivals Orlando Pirates and Kaizer Chiefs, there was little doubt which team had taken full advantage of the branding and intimidation opportunities available within the stadium. The domination of the Orlando Pirates team on the pitch was echoed in the hospitality suites, change rooms and stadium walkways, with powerful Orlando Pirates branding leaving no doubt as to where stadium loyalty lay on the day. 20 Apr 2012 Read more

Hanging up the boots on 2011: A Brand inc year in reviewIn what was a watershed year for sports design and advertising agency specialists; Brand inc looks back at 2011 before leaping forward into what's in store for them in 2012. 18 Jan 2012 Read more

Brand inc creates legendary piece for UnileverUnilever recently commissioned design and advertising agency, Brand inc, to conceptualise and create a farewell gift for former Springbok captain, John Smit. 10 Nov 2011 Read more

Sports design and advertising agency, Brand inc Sport, has been chosen to compete in the finals of the coveted 2012 Virgin Active Sport Industry Awards. 8 Nov 2011 Read more

Recently, strategic design and advertising agency Brand Inc, was chosen by Entrepreneur Magazine and FNB to be the featured case study and the subject focus of this quarter's National FNB BizNetwork event. 3 Oct 2011 Read more

With the Rugby World Cup around the corner, sports design and advertising specialists Brand Inc Sport has been awarded the adrenaline-charged task of leveraging the Shield for Men sponsorship of the Springboks. 9 Sep 2011 Read more

Strategic sports design agency, Brand inc Sport, in conjunction with the non-traditional production company, August, has conceptualised and produced both the Rugby World Cup Educational television commercials, as well the Absa Currie Cup "Seed" videos on behalf of SARU's marketing department. 26 Aug 2011 Read more

Brand inc Sport ups the Buc(s)Sports design and advertising specialists, Brand inc Sport, has been working on an epic and exciting task of developing and implementing below-the-line design and branding solutions for soccer giants, Orlando Pirates Football Club. 29 Jun 2011 Read more

Sports design and advertising specialist Brand inc Sport has won the agency pitch for the development of SARU's Youth and Craven Week's advertising and communications campaign for 2011. 23 May 2011 Read more

SARU has awarded Brand inc Sport the entire ABSA Currie Cup advertising and communications account for 2011. 20 May 2011 Read more

It's widely known that South Africans are mad about sport - our, bright sun-shiney days are perfect for watching other people run around after a round, oval or hard red ball. You see, we don't necessarily want to do the running around ourselves, but watching other people exert themselves and expose themselves to various levels of bodily harm while we unwind with a cold beer in front of the TV is perfectly acceptable in South African society. Which, of course, is our right as paying, 12 May 2011 Read more

Having moved to Cape Town, I was struck by the sheer number of restaurants that are available in the Mother city, and decided that one of my latest passions in my new found home would be to sample as many of them as possible. 15 Mar 2011 Read more

We are all partial to pretty things. People, products, pictures or pets - everybody is attracted to attractive stuff - hence the word "attracted". This, for designers, means that every ad, brochure, poster or website has to look attractive. Which makes sense. 3 Mar 2011 Read more

Throughout human history, men have enjoyed killing other people, taking their things, raping, destroying and generally exasperating those being pillaged. It's just one of those really uncomfortable, nobody-likes-to-talk-about traits, like foot mould. Whether your ancestry is British, German, Zulu, Danish, Xhosa or Arabic, you can be sure there was some lustful slaughtering going on in your distant past. Sure, it was barbaric, but hey, your ancestors killed their competition, which eventually led to you being around. So... cheers to that! 28 Feb 2011 Read more