Gloo tops the tables at Bookmarks 2015Gloo has once again achieved an outstanding result at the annual IAB Bookmarks Awards, the country's premier digital marketing effectiveness awards, held last week at Turbine Hall, Newtown. 25 Feb 2015 READ MORE >>
Bridging the gap between IT and marketingThe most successful businesses of the near future will be those that succeed in bridging the traditional gap between marketing and information technology, digitising their marketing processes to deliver more personalised and seamless experiences to their customers in the process. 27 Nov 2014 READ MORE >>
Paula Hulley steps up as Gloostad MDGloo has appointed Paula Hulley as Managing Director of its Cape Town business. Paula was one of the first people to join Gloo in 2006 and has moved through the ranks to her current position, after working in the account management team. 26 Nov 2014 READ MORE >>
Interruptive marketing is deadMarketing directors and CMOs have experienced a decade of rapid change, thanks in part to the explosion of digital media and digital technology. While this wave of change has included the dramatic ascent of mobile and social media, I believe there's far more radical change to come. Change that will directly affect the way agencies and brands work together to answer the needs of the digitally enabled consumer. What I'm expecting to see is a dramatic redefinition of marketing and the role of the marketing professional. 24 Nov 2014 READ MORE >>
Gloo claims pole position again for creating client valueLast week, Gloo was once again recognised as South Africa's best-performing digital agency at the Assegai Awards, winning five Golds. It is the second year running that Gloo has managed to affirm its credentials in delivering market leading return and value for its clients. 13 Nov 2014 READ MORE >>
Joining forcesGloo Digital Design (Gloo) announced today that it will be joining forces with the Ogilvy & Mather South Africa group (O&M SA). 4 Nov 2014 READ MORE >>
Gloo wins more recognition for media and innovationDigital agency Gloo won four awards, including two golds, at this year's inaugural AMASA event. The awards represent the best in media and innovation nationally, celebrating cut-through ideas that deliver business results for clients. 22 Oct 2014 READ MORE >>
Gloo stays ahead of the restGloo clinched five more Loeries at this year's prestigious national advertising awards, winning for media innovation, online advertising, digital installations and digital copywriting. In addition, the agency was the only company to win in the increasingly important area of mobile marketing. 3 Oct 2014 READ MORE >>
Between the lines of traditional and digital channelsEvery marketer knows that digital channels need to be a critical part of the marketing mix. Something that is less commonly understood however, is how to weave digital technologies and traditional channels into integrated experiences that make the brand more tangible for the user. This is the growing area between the traditionally segmented ATL, BTL and digital spaces. 27 Aug 2014 READ MORE >>
Spur tastes digital successSpur is a South African institution, loved by generations of families. Over the past few years, Spur has successfully built a digital connection with many of its customers, in partnership with digital agency, Gloo. As a result of the continued investment in its digital strategy, Spur has been able to add value to its business, while trading in a highly competitive sector of the market. 12 Aug 2014 READ MORE >>
Staying relevant and connected with today's digitally enabled consumerBrands that want to successfully keep up with today's digitally enabled consumer must consider investing in an always-on multi-channel strategy, which ensures that they are able to exchange information and services 24 hours a day. 15 Jul 2014 READ MORE >>
Pete CaseImagine for a moment what an electronics and appliance retailer might look like in the not-too-distant future... A customer walks into a bricks and mortar branch to check out a Nespresso machine she's had on her wishlist on an e-commerce website, after the retailer has emailed her about a special it is running on the product. 3 Jul 2014 READ MORE >>
Building digital value beyond the saleIt's time for brands to be bold in their digital investments as they look to build meaningful connections with their customers, says Gloo founder, Pete Case. 31 Mar 2014 READ MORE >>
Gloo wins more industry recognition with online advertising awardSizmek Africa has selected Gloo's 'Biplane' campaign for RMB Private Bank as the winner of its latest award for the best rich media advertising. This marks the second time that Gloo has been awarded this trophy. 19 Mar 2014 READ MORE >>
Pete CaseSouth Africa's retailers will be under more pressure than ever this year to differentiate themselves in a cluttered and competitive environment. And this in a market where consumers are also under huge budget constraints. 12 Mar 2014 READ MORE >>
How growing mobile technology can boost sales and insights for retailersThe growing maturity of mobile coupons, vouchers, and loyalty solutions is one of the most exciting developments unfolding in the retail technology and marketing space right now. These reward-based initiatives offer retailers a perfect way to link their digital marketing spend to their point of sale, closing the loop between the two, and making digital ROI easier to measure and optimise. 28 Feb 2014 READ MORE >>
Sean DonnellyThe pace of digital change is accelerating and businesses simply have to keep up, or risk becoming irrelevant in the changing market. This means that tomorrow's most successful businesses will be the ones that embrace a digital mindset and drive digital thinking throughout every aspect of their business. 12 Feb 2014 READ MORE >>
Gloo wins AdFocus Digital Agency of the Year 2013Digital agency Gloo has continued its consistency at the national review of communication and advertising agencies. 10 Dec 2013 READ MORE >>
MINI wins fans with MINILECTRIXMINI, together with digital agency, Gloo, made some serious noise at this year's Johannesburg International Motor Show with an installation that enabled the brand to stand out from the crowd and attract record numbers of car enthusiasts to its stand. 5 Dec 2013 READ MORE >>
Gloo continues to measure upLast week, Gloo was recognised as South Africa's best-performing digital agency at this year's Assegai Awards. Winning eight statues on the night, the agency continues to prove itself as a strategically led creative agency that delivers business results for its clients. 3 Dec 2013 READ MORE >>
PUMA scores with Pixel PongPUMA and Gloo recently teamed up to launch a digitally enabled gaming experience that gave PUMA's audience an innovative way to get social and stay connected. 20 Nov 2013 READ MORE >>
Europcar positions for growth with new digital platformDigital agency Gloo has completed the first phase in an extensive revamp of Europcar South Africa's website that has positioned the car rental company for strong growth in the country's fiercely competitive corporate and consumer vehicle rental markets. 12 Nov 2013 READ MORE >>
Pete CaseTime and again we hear that one of the major benefits of digital marketing lies in its trackability and measurability. 2 Oct 2013 READ MORE >>
Gloo scoops Gold at the 2013 Roger Garlick AwardsDigital agency Gloo has clinched a Gold award at this year's AMASA (Advertising Media Association of South Africa) Roger Garlick Awards for its innovative World AIDS Day campaign created for South African NGO, Brothers for Life. 30 Sep 2013 READ MORE >>
Gloo recognised for pioneering digital work at SAB Gold Circle AwardsSouth African Breweries (SAB) recently awarded digital agency, Gloo, the "Excellence in Digital" award at the annual SAB Gold Circle Awards, for its contributions in driving the Castle Lager brand's online presence over the past five years. The Gold Circle Awards recognise the role that SAB's strategic marketing service providers have made to the growth of its business. 20 Sep 2013 READ MORE >>
The role of digital in marketing campaignsSouth African organisations looking to drive the best return on investment from their digital campaigns need to partner with agencies that are able to strike just the right balance between creativity and business insight. 1 Aug 2013 READ MORE >>
The new age advertising teamThe growing complexity of the consumer landscape and the media environment means that the traditional creative team of art director and copywriter is no longer enough to deliver campaigns that drive high return on investment. 23 Jul 2013 READ MORE >>
Pete CaseWith the rapid rise of social media and mobility over the past five years, together with the increasing growth of new digital touchpoints, many marketers are asking what comes next. Which digital tool is emerging and which will have the most influence in the market place? Will it be a new type of tablet, a wearable computing device, or perhaps a new social networking service that is still a glint in some entrepreneur's eye? 28 Jun 2013 READ MORE >>
Gloo clinches its seventh Digital Agency of the Year awardStrategic and creative digital marketing agency Gloo was awarded the title of 2013 Digital Agency of the Year last week at AdReview. Gloo has won this prestigious award six times in the seven years since the digital category was added to the annual AdReview Awards. 31 May 2013 READ MORE >>
Gloo scores at the Webbys againSouth African agency Gloo is celebrating its ninth recognition at The Webbys, with its Way Better microsite for Clover. The awards were announced in New York on 30 April. 21 May 2013 READ MORE >>
The search for a new agency modelOver the past decade, the worlds of media and advertising have changed dramatically. Where brands and marketing managers were once the ones who decided what message they would communicate to the market, and now their customers have a voice and they're not afraid to use it. 10 Apr 2013 READ MORE >>
Gloo moves into new Glooburg offices and appoints Sean Donnelly as group MDDigital marketing agency Gloo has recently moved to new offices in Greenside, Johannesburg to accommodate the rapid growth of its business in Gauteng over the past two years. The company, a Kagiso Media subsidiary, has also strengthened its management team by appointing Sean Donnelly as its Johannesburg-based group MD. 22 Mar 2013 READ MORE >>
The increasing influence of digitalRight now, several major shifts are taking place in South Africa and across the continent, which are dramatically increasing the relevance and influence of digital across the communication landscape. Convergence is perhaps a term we're tired of, but it's taking place faster than many people realise and the opportunity to deliver real value for many businesses is already proven and here. 22 Jan 2013 READ MORE >>
Digital - an end to the traditional creative team?The traditional creative team of Art Director and Copywriter, which has ruled advertising since television emerged as the dominant medium in the 1950s, is about to get the heave-ho. 10 Dec 2012 READ MORE >>
Gloo underlines the link between creativity and effectivenessLast week, Gloo was announced the Bookmarks Agency of the Year and picked up 10 awards at the 2012 event in Cape Town. This is the fifth Bookmarks event organised by the Digital Media and Marketing Association (DMMA). The event recognises the companies and people in the digital industry who raise the bar from 'mediocre' to 'incredible', with the awards focusing on 'measurable excellence'. 6 Nov 2012 READ MORE >>
Gloo wins 2012 Roger Garlick AwardsAt the recent MOST Awards, AMASA announced Gloo and Foxp2's joint entry as the overall Roger Garlick Award winner. The awards celebrate innovative use of media across South Africa. 14 Sep 2012 READ MORE >>
Digital makes history at AdReview AwardsFor the first time in the history of the AdReview Awards, a specialist digital agency has been named overall Ad Agency of the Year. Gloo was awarded the accolade, based on its performance across the last year, in the prestigious national review of communication agencies. 21 May 2012 READ MORE >>
Agency of the year 2007, 2008, 2009, 2010 and now 2011Last week, the AdFocus Awards announced Gloo as its Digital Agency of the Year for 2011. This makes history and headlines when one considers that since the inclusion of Digital into these awards, Gloo has won every title. Combined with the AdReview agency review, this gives Gloo the unprecedented title of Digital Agency of the Year for the past five years running. 7 Dec 2011 READ MORE >>
Gloo proves Digital is worth its weight in GoldGloo added nine statues to its name and took first place amongst South Africa's digital agencies at the 2011 Assegais this week. The awards are based on effectiveness in the field of integrated digital marketing. 28 Nov 2011 READ MORE >>
Digital shines at the 2011 LoeriesGloo celebrated another great year at the Loeries, winning more awards than any other digital agency. The team added 11 awards to its tally, which now stands at 53 Loeries, including two Grands Prix, won over the past five years. 23 Sep 2011 READ MORE >>
Gloo celebrates its 8th WebbyNow into its 15th year, the Webby Awards received close to 10,000 entries from 60 countries. With nearly 70 categories, website entries make up the majority of Webby Awards. Some are beautiful to look at and interact with, while others are a testament to usability and functionality. A handful excel across the board and these are the ones recognised by the largest web awards in the world. 19 Apr 2011 READ MORE >>
BMW makes moves with new digital agency"Having this amazing brand for our teams to work on, is a dream come true. We've watched this brand from afar and known we could add better value and more impact. Now we've started proving it with our first few campaigns," a proud Pete Case comments. 19 Jan 2011 READ MORE >>
Gloo celebrates a year of giving and gettingAs 2010 draws to a close, the team at Gloo celebrates a year of multiple wins for its work and at the same time shows its support for the wider South African community. 13 Dec 2010 READ MORE >>
12 more statues for Gloo at the 2010 LoeriesFriday night's eagerly anticipated Battle of the Bands kicked off yet another hot Loerie's weekend in Cape Town for team Gloo. The Gloonies were back, bringing Mercury Live to its knees with a power set that included Meatloaf's 'I'd Do Anything For Love (But I Won't Do That)' and showcased some wicked moves by a fan in a gorilla suit and a Gene Simmons look-alike. The judges applauded the band for its rendition of this classic track, which reflected the originality and enthusiasm that the Glooniverse sticks into everything it does. 13 Oct 2010 READ MORE >>
Puma scores with its World Cup viral campaignDespite a limited advertising budget, Puma outsmarted FIFA with a successful viral marketing campaign for its love=football concept. Continuing the brand's tradition of innovative advertising, this latest offering will definitely be remembered as one of the greatest stunts of the 2010 World Cup. 1 Oct 2010 READ MORE >>
TopTV shines at the Broadcast Design AwardsWhile public interest is growing around the new TopTV offering in South Africa, the on-air identity of the service has been rewarded at the highest level at the annual Promax/BDA Awards. 30 Sep 2010 READ MORE >>
South African Tourism appoints Gloo as lead digital partnerAfter an 8-way agency pitch, South African Tourism has chosen its digital marketing partners to help amplify its brand message both locally and internationally. 29 Sep 2010 READ MORE >>
Avis sees redRed attracted red when Avis appointed Gloo Digital Design as its digital partner last week after a nationwide pitch process. Avis briefed a variety of leading agencies for solutions to brand messaging, consumer interaction and online sales during its three-round process of exploring credentials and strategic presentations. Issued by Ogilvy PR (on behalf of Avis) 17 Sep 2010 READ MORE >>
Gloo becomes South Africa's first international Webby Awards judgeGloo's Creative Director Pete Case, was honoured at the beginning of December with an invitation to join The International Academy of Arts and Science (IADAS) and also to become the first person from a South African Digital agency to judge the renowned Webby Awards. 21 Dec 2009 READ MORE >>
Gloo combines creative and business successGloo underlined its top ranking position within the digital marketing community last week, by taking home the highest digital accolades at the Assegai Awards. The Assegais recognise the best in direct campaigns from a strategic and business returns point of view. 19 Dec 2009 READ MORE >>
Gloo rocks Loeries 2009The Glooniverse was in full celebration this weekend, starting at Thursday's battle of the bands. The Gloonies belted out an original tribute to Michael Jackson, but with a twist. A hardcore pop remix of ‘Beat it' saw a split decision from the judges, with Gloo taking second place and saving the winning for Saturday night's digital awards. 8 Oct 2009 READ MORE >>
Three-times Agency of the YearGloo was recently re-crowned Digital Agency of the Year, for the third year in a row, in Finweek's prestigious national review of creative agencies. 8 Oct 2009 READ MORE >>
Yes, it's been a busy year!In fact so busy that we've had our heads down crafting the work and very little time set aside to write about ourselves! So here's a small snapshot of what we've been up to in the last half of this year. 19 Jan 2009 READ MORE >>
The Bookmarks announcedA new type of energy pulsed through the Atlas Studios on Thursday the 13 November as hip digital creatives and corporate executives all celebrated the inaugural Bookmark awards. 18 Jan 2009 READ MORE >>
How are we embracing the digital evolution?Before we take a view on the current shape of the digital landscape, let's start by trying to define what digital actually is. 17 Jan 2009 READ MORE >>
New York, Clio's judgePete Case, Creative Director of Gloo Digital Design, has been chosen as a member of the 32-strong 2008 Interactive jury for the 49th Annual Clio Awards. 10 Aug 2008 READ MORE >>
Gloo brings home the big birdGloo once again proved their sticking power at The 2008 Loerie Awards, with the lion's share of awards in their category, plus the much revered and sought after Grand Prix. 9 Aug 2008 READ MORE >>
Gloo dominates Loeries 2007Digital design agency Gloo have once again proven their design reputation, by walking away from the 2007 Loeries with 10 statues! 3 Aug 2007 READ MORE >>
Digital entries for the 2007 Loerie Awards are up a staggering 34% from last year, with the experiential category showing the largest growth across all Loeries entries. 18 Jun 2007 READ MORE >>
Loerie Awards Jury Chairman calls for digital to show its coloursPete Case, Creative Director of digital design agency Gloo, and recently appointed Jury Chairperson for the Digital Category's Judging Panel of the 2007 Loerie Awards, is calling on the top creatives in the digital industry to step forward and enter their best work for this year's awards. 2 May 2007 READ MORE >>
Digital breaks through for Gloo“Gloo has helped put digital onto the map,” commented a jubilant Pete Case, Creative Director of Gloo, when the agency was named as the top digital design agency of 2007 in a newly created category at the FinWeek AdReview Awards held in Johannesburg this month. 30 Apr 2007 READ MORE >>
Heads going to roll in the digital revolutionThe rate at which the media landscape is expanding is nothing short of revolutionary and those that cannot get to grips with the resulting changes will be left behind, says Pete Case, Creative Director of Gloo Digital Design Company. 23 Apr 2007 READ MORE >>
The Gloo-rie AwardsGloo Digital Design has once again come away from the Loerie Awards with gold fever. This year Gloo was awarded the only two golds to be received across all the digital design categories. They also shared in the prestigious Grand Prix awarded to Net#work in the integrated campaign category, for 5FM's Lonely Finger project. 28 Sep 2006 READ MORE >>
Gloo roars!Gloo received collective Silver and Bronze Lions Direct awards from Cannes this week, for its central role in Net#work's campaign for 5fm - a quirky and innovative integrated campaign aimed at attracting a new audience to the radio station, with a web site as its destination and hero. 21 Jun 2006 READ MORE >>
SuperGlooGloo Digital Design was awarded recognition from the global D&AD awards this week. Ranking as the world's most creative awards association, Gloo becomes the first South African design company to receive recognition from D&AD for Digital Art Direction. 10 May 2006 READ MORE >>
Design Indaba GoldGloo celebrated as winners of a Gold Award at this year's International Design Indaba's New Media awards ceremony. 1 Mar 2006 READ MORE >>