The opportunity for African brands - Interbrand Sampson De VilliersWith pretty much every one of the best global brands having a strong and growing presence in Africa, we need to recognise and learn from key trends and insights that drive the enterprise performance through effective use of the brand assets. 10 Oct 2014 Read more >>

Interbrand releases 2014 Best Global Green Brands Report - Interbrand Sampson De VilliersFord claims the #1 spot - Toyota falls to #2; IKEA and Zara are the top risers; Brands that commit to creating shared value continue to outperform. 25 Jun 2014 Read more >>

Beyond commerce, making the experience frictionless - Interbrand Sampson De VilliersIn today's exciting new world of commerce, we see more opportunities than risks for strong leading brands. Leading retail brands have limitless possibilities to take advantage of this new landscape. 4 Jun 2014 Read more >>

JSE unveils a new brand identity - Interbrand Sampson De VilliersInterbrand Sampson De Villiers partnered with the JSE to create a new image for the world-class African exchange 15 Apr 2014 Read more >>

Interbrand releases 4th annual Best Retail Brands report - Interbrand Sampson De VilliersReport highlights emerging trends from seven major retail categories across Asia-Pacific, Europe, Latin America and North America ` 8 Apr 2014 Read more >>

Interbrand appoints new CEO - Interbrand Sampson De VilliersInterbrand Sampson de Villiers Group is pleased to announce the appointment of Enver Groenewald as CEO for Southern Africa. This role will see him assuming responsibility for the Interbrand business across a number of country markets in the southern African region. The appointment precedes the conclusion of an equity transaction between Interbrand and Brandsphere Holdings of which Enver is chairman and a major shareholder. 4 Apr 2014 Read more >>

Interbrand acquires international retail design company: HMKM - Interbrand Sampson De VilliersInterbrand, the world's leading brand consultancy, announced that it has acquired one of the UK's leading international retail design consultancies, HMKM. 26 Mar 2014 Read more >>

Interbrand Sampson De Villiers claims Distinction in the 2014 Rebrand 100 Global Awards - Interbrand Sampson De VilliersInterbrand Sampson De Villiers, the African arm of the world's leading strategic branding and design consultancy, has won a Distinction Award in the Global 2014 Rebrand 100® Global Awards showcase. Rebrand 100 is one of the world's most respected recognition awards for repositioned brands, and is featured in the Wall street Journal, CNN Money and Bloomberg News. 18 Mar 2014 Read more >>

The value in design - Interbrand Sampson De VilliersAt Interbrand, we believe that 'brand-led design' - where brand and design are approached together- does more than create effective design - it creates brand and business value. 6 Mar 2014 Read more >>

Interbrand releases 14th Annual Best Global Brands Report - Interbrand Sampson De VilliersApple takes the #1 spot and Google jumps to #2 - the first brands to unseat Coca-Cola in the history of Best Global Brands. 1 Oct 2013 Read more >>

A contract with the customer - Interbrand Sampson De VilliersPick n Pay CEO Richard Brasher shares his thoughts on retail, brands and biltong, with Jeremy Sampson. 28 Aug 2013 Read more >>

There is a new approach to understanding shoppers. This new diagnostic picture, developed by the Shopper Sciences team at Interbrand Design Forum, resulted from the search for a more integral insight-gathering method to aid Fast Moving Consumer Goods (FMCG) clients. 7 Aug 2013 Read more >>

There's always something keeping retail executives up at night - competitive pressure, the economy, price transparency. But according to a recent survey by RetailWire and IBM, shifting consumer shopping behaviour is retail's top sleep-depriving concern. 30 Jul 2013 Read more >>

Interbrand Group joins in the celebrations of Mandela Day - Interbrand Sampson De VilliersMandela Day, the day of Nelson Mandela's birthday, July 18, has continued to gather momentum around the world as a day to celebrate the life of this global icon, and all he stands for. 24 Jul 2013 Read more >>

Every goods and services company today understands the need to adapt, even transform. Consumers, markets and economies are in a continuous state of flux. A long list of once-reigning brands that failed to change with the times-Sears, Circuit City, Borders-serve as cautionary tales. No less than Albert Einstein defined insanity as doing the same thing over and over and expecting a different result. 10 Jul 2013 Read more >>

loveLife relaunches - Interbrand Sampson De VilliersloveLife is one of the largest youth charities in South Africa, which supports, guides and nurtures the personal development of South African youth. Interbrand Sampson deVilliers (IBSdV) was tasked to relaunch and create and implement a new positioning for the loveLife brand. 1 Jul 2013 Read more >>

Interbrand releases the third annual Best Global Green Brands report - Interbrand Sampson De VilliersAutomotive sector dominates; Toyota, Ford, and Honda are the top three brands; Nissan is the top riser. Brands committed to transparency and communicating with consumers continue to outperform. 18 Jun 2013 Read more >>

Design work chosen for LogoLounge Vol 8 - Interbrand Sampson De VilliersInterbrand Sampson de Villiers is delighted to announce the inclusion of one of its latest designs in the soon to be produced LogoLounge Volume 8 Book. The Mazzi name, logo and identity was created for Global Good - a collaboration between Bill Gates and Intellectual Ventures to improve life in developing countries - and was chosen from more than 35,000 logos. 7 Jun 2013 Read more >>

Global best practice in brand management - Interbrand Sampson De VilliersActing as the digital arm of Interbrand Corporation since 1998, BrandWizard combines branding and Digital Asset Management (DAM) to bring technology solutions to brand management challenges. While DAM is certainly not a new concept, we believe it is evolving from a basic storage space for brand guidelines and elements to collaborative marketing work spaces. As the leading provider of brand management platforms, BrandWizard is on the forefront of this shift in the market. For the past 15 years, BrandWizard has built customised brand portal solutions for global and multi-brand organisations. Our extensive experience informs our best-in-class core offering: an off-the-shelf brand center built with your primary requirements in mind. 24 Apr 2013 Read more >>

Interbrand develops new brand identity for Berkshire Hathaway Homeservices - Interbrand Sampson De VilliersThe new franchise aims to redefine the future of the real estate industry in the USA 28 Mar 2013 Read more >>

Best Retail Brands - Walmart in a class of its own - Interbrand Sampson De VilliersYesterday in New York, Interbrand announced its global rankings of the Best Retail Brands. 20 Mar 2013 Read more >>

D&AD, Nissan and Interbrand: one team - Interbrand Sampson De VilliersInterbrand is giving students the opportunity to build a new brand that will represent Nissan's line of sustainable vehicles. 4 Feb 2013 Read more >>

There is a prevailing preconception when it comes to creating, managing and evaluating brands, that strategy and design tend to fight with each other rather than play together. This is based on a stereotypical view of each role. That the strategist is the serious, rational business analyst, operating in the world of facts, function and formula; and the designer, a mad person who lives in the world of high-drama, emotion and creative ideas. 28 Nov 2012 Read more >>

Voted the most hated talking body language in the world, the four-finger quotation marks (" "). This is of course only made worse when used whilst referring to "Africa". 21 Nov 2012 Read more >>

Coca-Cola, Apple and IBM lead Interbrand's 13th annual Best Global Brands report. While Coca-Cola retained its #1 position, Apple jumped to #2 with stellar sales in both developed and emerging markets over the last year. Social media giant, Facebook (#69), enters the report after making headlines as the third largest IPO in US history, and Google (#4) experienced a 26% increase in brand value over the last year, exceeding rival Microsoft's (#5) brand value for the first time in the history of Interbrand's report. 8 Oct 2012 Read more >>

It was 20 years ago on this day that Jeremy Sampson returned to South Africa representing Interbrand - the world's leading design and branding company - to open the African arm now known as Interbrand Sampson. 31 Aug 2012 Read more >>

Interbrand Sampson Chairman Jeremy Sampson was invited to be on the panel of "The Rise of Social Media in Africa and How it is Shaping Companies' Business Models," facillitated by Frontier Advisory held at the JSE on Tuesday. 30 Aug 2012 Read more >>

Yet again Jeremy Sampson gets feedback from the top brand custodians in the land. 28 Aug 2012 Read more >>

Interbrand, the world's leading brand consultancy has released its 2nd annual global report dedicated to the retail sector. 23 Feb 2012 Read more >>

In a joint statement it was announced that branding and design agencies Interbrand Sampson and Black Brand Strategy and Design have decided to demerge. 9 Feb 2012 Read more >>

One of the best ways of maintaining and building your brand is market intelligence and in their annual release of their Top 10 Branding Trends, global branding consultancy, Interbrand Sampson, provide cutting-edge market knowledge. These are their predictions: 11 Jan 2012 Read more >>

1. Smart will be the new "flash"
Brand image will be less about status and more about relevance and intelligence. Status (Gold, Platinum, Diamond, Titanium cards/status/client, etc.) is done. Taking out your Capitec card will earn you more credibility as a "thinker" rather than a "flasher". Successful brands will work hard to own relevant, differentiated and meaningful positioning. Only the truly brave and nimble will thrive. 11 Jan 2012 Read more >>

Interbrand Sampson is delighted to announce their partnership with the soon-to-be-opened Wits Art Museum (WAM). This revolutionary museum is set to change the face of art museums in South Africa and we are excited to be part of this process. 28 Oct 2011 Read more >>

Interbrand releases 12th annual Best Global Brands report - Interbrand Sampson De VilliersCoca-Cola claims the number one spot, luxury brands make a comeback, Biggest-riser Apple enters the Top 10 for the first time. 17 Oct 2011 Read more >>

After an exceedingly successful response to the first ever-global standard Brand Strength Optimisation study, Interbrand Sampson, in partnership with Synovate Research, has once again compiled the 2nd Annual Report, which will be launched on the 21st of September 2011. 26 Sep 2011 Read more >>

The Interim Board of the Brand Council of South Africa is calling for nominations for Office Bearers - Interbrand Sampson De VilliersIn 2008, primary members of the Brand Marketing Industry met with the objective of creating one united industry voice representing all facets of the Brand and Design industry. 30 Aug 2011 Read more >>

Writing in 2008, I mentioned that it was the first year of recessionary times, and here we are three years on, and business remains very tough. While in South Africa we seem content to think of GDP growth of around 3.5% this year and perhaps 4.0% next year, and this looks good against the UK's 1.4% and 2.2%, it pales in comparison with an average, up to 2015, of 9.5% for China, or 7.7% for Mozambique, 7.0% for Ghana and 6.8% for Nigeria. We glibly talk of South Africa as the "Gateway to Africa", but if we don't look sharp that will soon become a lie. 8 Aug 2011 Read more >>

Interbrand releases ranking of the 50 'Best Global Green Brands' - Interbrand Sampson De VilliersToyota (#1), 3M (#2) and Siemens (#3) lead Interbrand's new global report, "Best Global Green Brands." In its first global report to focus exclusively on green, Interbrand, the leading brand consultancy, combines public perception of environmental sustainability ("green") with a demonstration of that performance based on publically available information and data. 28 Jul 2011 Read more >>

When the Interbrand group was first formed in 1974, it was a naming group. Today Interbrand Sampson in Africa carries on this tradition. Names crafted over the years include Distell, Ohambo, Museum Africa to name a few, as well as projects for Sasol, SAB, Standard Bank, MTN and Old Mutual. 27 Jul 2011 Read more >>

Where do finance and marketing intersect? Directorship invited IoDSA Fellow, Jeremy Sampson, to explore the idea. 21 Apr 2011 Read more >>

Interbrand, the leading brand consultancy and authors of the annual Best Global Brands ranking of the top 100 world's most valuable brands, have turned their attention to the global retail sector. 7 Apr 2011 Read more >>

Interbrand Sampson has long been a voice of authority when it comes to branding and design in Africa. Now in a game changing move, that changes the face of the industry, it is merging with Black Brand Strategy & Design to deepen its Pan African supergroup. 6 Apr 2011 Read more >>

International Standards Organisation recognises Interbrand Brand Valuation method for with ISO 10668:2010 certification. 6 Dec 2010 Read more >>

Three gold medals for Interbrand Sampson - Interbrand Sampson De VilliersAfter the 40th Creativity International Awards (CIA's) in the USA, Interbrand Sampson have been awarded three Golds and one Honorable mention. 23 Nov 2010 Read more >>

From business strategy to brand strategy - Interbrand Sampson De VilliersLike the birth of a new person, the birth of a new mobile brand requires considered thought, preparation and commitment to the journey. In the case of Telkom Mobile, the proud parent, Telkom recognised that their unparalleled network infrastructure and technological expertise would provide a unique platform from which a new brand could naturally birth itself. It was time. 28 Oct 2010 Read more >>

If the world did not know about Tony Hayward twelve months ago, everyone knows now for sure. 27 Oct 2010 Read more >>

Anita Prendergast joins Interbrand Sampson - Interbrand Sampson De VilliersInterbrandSampson is proud to announce that Anita Prendergast, has joined their ranks, providing an impressive offering to clients in response to the critical demand for Sustainable Brand Remodelling, including a focus on Strategic Ethical Communications. As Director, Anita has geared the new Stakeholder Engagement unit to deal with the emerging need for integrated sustainable solutions that go beyond existing stereotyped corporate image trends, steering towards genuine market upliftment. She brings with her an extensive market experience in industrial, financial and consumer advertising, corporate identity, public relations, multimedia communications and implementation strategy solutions. 13 Sep 2010 Read more >>

Brand Indaba in London - the real thing - Interbrand Sampson De VilliersThe Africa Brand Conference was held in London last month. Speakers from South Africa included Nikki Twomey Director: Group Brand and Specialist Marketing of Standard Bank Group, Thebe Ikalafeng of Brand Leadership, John Battersby UK Country Manager of the IMC and Jeremy Sampson of Interbrand Sampson. 8 Sep 2010 Read more >>

The Brand Kenya Board has awarded global brand consultancy, Interbrand Sampson East Africa, a tender to develop a brand master plan for Kenya. Under the contract Interbrand Sampson will be required to develop a brand strategy that will positively position the country in general and its key sectors such as agriculture, the quality of goods & services and the attractiveness of its culture. 6 Sep 2010 Read more >>

To be in South Africa at this time is very special. To be able to say "I was here" and "I was part of it" will be remembered in perpetuity. It starts with you. The energy and passion, especially in Johannesburg is palpable. Add to that the vuvuzelas, a new R50 million business, and it's party time. 2 Jul 2010 Read more >>

New appointments at Interbrand Sampson - Interbrand Sampson De VilliersThe Interbrand Sampson Group, winner for the second successive year of the AdReview's 'Design Shop of the Year' Award, has added to its team. 24 Jun 2010 Read more >>

Africa's first Brand Investment Index launched: Who's hot, who's not, and why not - Interbrand Sampson De VilliersAfrica investor (Ai) and Interbrand-Sampson's first African Brand Investment Index provides invaluable evidence about how countries are perceived as investment destinations by the global investment community. The first of its kind, the research outlines what investors think about Africa, and what Africa's countries should be aware of when jostling for investment. 10 May 2010 Read more >>

A new lease of life for long established thought leader Jeremy Sampson's thinking characteristically extends beyond expectations. In 1973 - when he first started his company, Jeremy Sampson Associates - it was known as the “thinking man's design company”. “We were more than a company that designed logos. In essence, we went beyond design into corporate visual communication - which was unusual at the time,” he recalls. 5 May 2010 Read more >>

Wednesday evening was FinWeek's annual AdReview Awards. And Interbrand Sampson won Best Branding and Design Agency of the Year, for the second year in a row. 28 Apr 2010 Read more >>

How to allocate your marketing budget - Interbrand Sampson De VilliersWhen is a sample not big enough? And this is my dilemma. Having read in the UK that the Chartered Institute of Marketing had carried out a survey, by asking the question, “What proportion of your total marketing resource is spent in these areas?”, I was surprised to see the spread of the spend. 13 Apr 2010 Read more >>

Interbrand Sampson: global design recognition - Interbrand Sampson De VilliersRespected international publication Design DNA: Logos is to showcase great logos from around the world. The Swiss/UK publisher RotoVision has gathered the work over the last year, and it will be published shortly. 19 Mar 2010 Read more >>

Unilever: understanding what it is to look good and feel good - Interbrand Sampson De VilliersJeremy Sampson interviews Gail Klintworth, Chairman of Unilever in South Africa. 10 Mar 2010 Read more >>

Telkom and Interbrand Sampson birth Cybernest - Interbrand Sampson De VilliersLate last year Telkom announced the arrival of their new Data Centre Operations, at the launch of their new ‘green' data centre in Bellville, Cape Town. The new offering was to be known as ‘Cybernest'. 10 Feb 2010 Read more >>

Interbrand Sampson South Africa - new managing director - Interbrand Sampson De VilliersThe Interbrand Sampson Group is pleased to welcome Ghaleb Cachalia as managing director of its South African operations. 29 Jan 2010 Read more >>

No, I'm not going Shakespearian on you, I'm simply asking the question. The business of business is today more about the business of brands. And in challenging times, what better cushion can a CEO have to ensure his bottom line is maintained than a strong brand, or two, or three? 9 Dec 2009 Read more >>

“So what do you think of our logo?” asks the senior executive of a business that claims across CNN, (and every other media), to be “Africa's leading XYZ”. How is it that so many intelligent people and companies are so badly misled and ill-informed about what is most likely their biggest single asset by value? i.e. the brands. 3 Dec 2009 Read more >>

Interbrand Sampson rebrands Nigerian airline - Interbrand Sampson De VilliersWhen Virgin Atlantic withdrew its operations in Nigeria, the local carrier Virgin Nigeria needed to rebrand - and quickly. 27 Nov 2009 Read more >>

Too often branding is seen as a peripheral function in business when in fact the brand is an organisation's most valuable asset. 31 Aug 2009 Read more >>

Powering up - Interbrand Sampson De VilliersThe meteoric growth of the world biggest strategic branding group - Interbrand - continues with the evolvement of Interbrand Sampson into a regional group, with the hub in Johannesburg servicing Lagos, Nairobi and Cape Town, and the specialist internalisation (engagement) business - Interbrand Sampson Inside - focused on brand engagement and internal employee branding. 25 Aug 2009 Read more >>

Are the Hawks up to it? - Interbrand Sampson De VilliersThe Directorate of Priority Crime Investigation, dubbed the "Hawks" by the police, was "officially launched" on 6th July 2009. It replaces the Scorpions, but unlike the Scorpions, which fell under the Department of Justice, the Hawks are part of the police. (Cape Argus, 12th July). The Scorpions had become a brand in its own right, on the one hand respected by many, feared and loathed by others. 28 Jul 2009 Read more >>

New Design Director at Interbrand Sampson - Interbrand Sampson De VilliersInterbrand Sampson Group is delighted to announce the appointment of Anton Krugel as Design Director, based in Johannesburg. 1 Jul 2009 Read more >>

Every “man and his Mac” is purporting to be a ‘brand agency/specialist/consultant, etc.', and many organisations are being offered short-term tactical solutions to long-term strategic challenges. At Interbrand Sampson we are regularly asked, “what is it that you do?” 19 May 2009 Read more >>

Interbrand's report looks at how leading brands are performing in turbulent times. 29 Apr 2009 Read more >>

Telkom and Interbrand Sampson stay connected - Interbrand Sampson De VilliersInterbrand Sampson is pleased to announce that Telkom has extended their contract for a further two years. Interbrand Sampson signed their first contract with Telkom in 2001, and with the renewal this will result in the relationship having extended over a decade. 3 Apr 2009 Read more >>

Interbrand voted Design Agency of the Year - Interbrand Sampson De VilliersInterbrand has been voted by Marketing, the UK's leading industry magazine, as Design Agency of the Year 2008. 16 Mar 2009 Read more >>

Further new appointments at the Interbrand Sampson Group, the Johannesburg hub of Interbrand's African operations. 10 Mar 2009 Read more >>

The Interbrand Sampson Group, the Johannesburg hub of Interbrand's African operations is delighted to announce the following: 4 Mar 2009 Read more >>

Marketing: the retail experience and value creation - Interbrand Sampson De VilliersWithin the 34 cities in which you can find the Interbrand Group, we have long followed the mantra that "Brands have the power to change the world™". You will even notice that it has been trademarked as the property of Interbrand. 17 Feb 2009 Read more >>

Joburg's host city poster for 2010 unveiled - Interbrand Sampson De VilliersLast week Joburg's host city poster for 2010 World Cup was unveiled. This the result of a process that started in March 2008. The City of Joburg approached Interbrand Sampson, who did the original rebranding of Joburg and is a long standing client, to manage the process. 5 Feb 2009 Read more >>

One crucial factor - Interbrand Sampson De VilliersEvery brand relies on one crucial factor: what happens inside the company behind it, or what is known as the ‘inside out' factor. This is the specialist focus of Interbrand Sampson Inside, the new brand engagement consultancy in the Interbrand Sampson Group. 30 Jan 2009 Read more >>

In its premier study of the world's leading luxury brands, Interbrand examines how brands in the complex luxury sector are building brand value. 9 Jan 2009 Read more >>

Having a glorious past is no guarantee of a prosperous future. But a successful past helps build a winning culture. And brands that have built positive equity and a loyal customer base command an envious position. 8 Dec 2008 Read more >>

Christopher Koller appointed MD of Interbrand Sampson - Interbrand Sampson De VilliersIn line with the continued growth Interbrand Sampson has experienced for the last two years, Christopher Koller has been appointed as the group's managing director. Interbrand has international subsidiaries delivering in the West (Lagos, Nigeria), East (Nairobi, Kenya) and South African (Johannesburg and Cape Town) markets. 2 Dec 2008 Read more >>

Aléjandro Pinedo, Nicola Stanisch, Iain Ellwood, Jonathan Chajet and Jeremy Sampson share their perspective on the opportunities and challenges facing brands in developing economies. 18 Nov 2008 Read more >>

Google, Apple, Amazon.com, Zara and Nintendo are among this year's top gainers in Interbrand's annual ranking of The Best Global Brands, and not surprisingly, financial services giants Merrill Lynch, Citi and Morgan Stanley are among the companies that have slipped dramatically down the list. 23 Sep 2008 Read more >>

New chief executive for Interbrand Sampson Group - Interbrand Sampson De VilliersDoug de Villiers has taken over the new role of Chief Executive of Interbrand Sampson Group. Founder and former Chief Executive, Jeremy Sampson assumes the role of Executive Chairman. 22 Sep 2008 Read more >>

The power in purpose - Interbrand Sampson De Villiers"The secret of success is constancy of purpose." - Benjamin Disraeli. Those in the drivers seat of today's brands, be it branding consultants, advertisers or brand managers need to shift their definition of brand consistency should they wish to gain real mindshare and resulting profit. 1 Sep 2008 Read more >>

You're too ecomotional - Interbrand Sampson De VilliersBusiness is about profit. Profitable people, profitable planet(s) and profitable profit. Triple bottom line. We all know the term, we all talk the benefits, but until it is measured it will not achieve the respect and acknowledgement it deserves. 22 Aug 2008 Read more >>

For many years Interbrand Sampson (IBSA) was confined by the Interbrand Group to operate in Southern Africa. Now in the last eighteen months, as these restrictions have been relaxed, IBSA has seen dramatic growth in Africa. 26 Jun 2008 Read more >>

So, just what does a man in Algeria between the ages of 40 and 45 feel about the McDonald's brand? Or what does a woman in the Philippines between the ages of 26 and 30 think of Google's brand? Discover what your fellow brandjunkies have to say about all things branding, from which brand is the world's most inspiring to which one is in most need of a rebrand. Pay close attention — some of the results may surprise you. 7 Apr 2008 Read more >>

“Tata gets Land Rover and Jaguar for a bargain” was a headline trumpeted by Business Day last week. Yet it reminded me of a game we used to play during my schooldays in England, when we used to collect all the daily newspapers – there were a lot, over a dozen – and compare the spin on each story. They were very diverse. 31 Mar 2008 Read more >>

It has been a strong start to 2008 for the Interbrand Group. 1 Feb 2008 Read more >>

Africa TV travel channel to be launched - Interbrand Sampson De VilliersSouthern Africa Direct, a free-to-air channel promoting 25 countries in the region, will launch on the UK's Sky Channel on 26 November. 16 Nov 2007 Read more >>

Montecasino bets on Interbrand Sampson - Interbrand Sampson De VilliersCasino group Tsogo Sun have appointed Interbrand Sampson to carry out an assessment of their Montecasino brand. Montecasino is the highly successful entertainment and gaming complex north of Johannesburg. 25 Sep 2007 Read more >>

Spending three days judging the Loeries design category in July was – as always – a total privilege. It really is a privilege for three reasons: 24 Aug 2007 Read more >>

The Sunday Times Business Times Top Brands edition, published August 19, carried the following exclusive interview of Graham Mackay, CEO of SAB Miller by Jeremy Sampson: 20 Aug 2007 Read more >>

African Bank: Willing and Abil and looking good - Interbrand Sampson De VilliersAfrican Bank has received a makeover from Interbrand Sampson. Winning the business in a hotly competed pitch process some 18 months ago, Interbrand Sampson worked closely with the African Bank Team. 17 Jul 2007 Read more >>

Take two words like ‘admired' and ‘proud' and they generate many similar feelings – most of them emotional. 15 Jun 2007 Read more >>

Interbrand has been rated the most recognised and trusted of the UK’s design group brands, according to the latest Superbrands rankings. This great accolade comes from a survey conducted by British Market Research Bureau (BMRB). 22 Mar 2007 Read more >>

Jeremy Sampson has just stepped down as one of the original seven members of the Interim Marketing Association board. Here he talks about: Branding – playing by global rules. 9 Mar 2007 Read more >>

To the question: does marketing have a branding problem? The answer has to be 'Yes!' There are quite a few reasons for this. There seems to be some confusion as to what marketing actually does, what does it achieve and are the results measurable? 12 Jan 2007 Read more >>

Doug de Villiers joins Interbrand Sampson as CEO Africa Division - Interbrand Sampson De VilliersDoug de Villiers, formally an Executive Director and Chief Marketing Officer for Enterprise IG (Africa & Middle East), has joined Interbrand Sampson as CEO Africa Division.  19 Oct 2006 Read more >>

In the year 2001 a consortium comprising Interbrand Sampson, Blueprint and Perry & Associates carried out the strategic work of defining, renaming, redesigning and launching the National Ports Authority of South Africa (formerly Portnet). This project lasted three years, and laid a strong foundation for the future.  13 Oct 2006 Read more >>

Mauritius Telecom reinvents the way you interact with your world - Interbrand Sampson De VilliersMauritius Telecom, the public telecommunications operator of Mauritius, part owned by France Telecom, launched a new sub-brand that would revolutionise the company's core offering and comprehensiveness. Its chosen partner was Interbrand Sampson of Johannesburg.  22 Sep 2006 Read more >>

In this year's BusinessWeek/Interbrand Best Global Brands, Nokia, Motorola, Google and Starbucks are on the up and up, while Gap, Ford and Kodak are down. Now in its sixth year, the annual Best Global Brands report identifies the top 100 global brands that have managed to create and sustain strong performance in today's competitive market.  28 Jul 2006 Read more >>

By the time you read this, the Soccer World Cup in Germany will be coming to its last stages. There will be huge anticipation of the final on July 9. There will also be huge anticipation that after Germany 2006, comes South Africa 2010. 6 Jul 2006 Read more >>

Last year, workshopping issues that related to the future of a company, we came to the subject of corporate reputation and brand. One of the topics was: how many brands can we support financially? And the answer was quickly apparent - none! The company was a major South African global player, and in the past has won major awards, yet given the financial muscle of its main competitors, it was being badly beaten up. 4 Jun 2006 Read more >>

You can probably safely argue that fifteen years ago in South Africa, over 70% of those working today in branding, were not! 11 Apr 2006 Read more >>

For the very first time, South Africa is about to have its top ten brands ranked by value. Brand owners will be able to compare themselves with other top brand owners, with examples given from both developed and emerging countries. 15 Mar 2005 Read more >>

Interbrand was delighted to have been asked to be editors and lead contributors for The Economist book on Brands and Branding published early in 2004. Read some of the key insights coming out of the book and the direct opportunities arising for brand owners and influencers around the world. 3 Feb 2005 Read more >>

Interbrand Sampson has just completed its third major branding exercise in the higher education sector, almost simultaneously launching the new brands for the University of Johannesburg and the Central University of Technology, Free State (CUT). 2 Feb 2005 Read more >>

The Interbrand global group is more than simply dots on maps. The group has an active focus on communicating and exchanging case studies, know-how and intellectual property, as well as on allowing staff to gain valuable insight and experience from other offices around the world. 1 Feb 2005 Read more >>

The marriage of two of Gauteng's premier academic institutions - the Rand Afrikaans University (RAU) and the Technikon Witwatersrand (TWR) - sees the formation of the new University of Johannesburg (UJ) in January 2005. Synonymous with the merger is the birthing of a progressive new brand. 7 Nov 2004 Read more >>

Last year the big debate was about the challenge facing US brands and if they would weather the storm of anti-Americanism. In the end this was a non-event as the mega brands - for the most part - continue to power along. However of the top 100, American brands now number 57, down from 64, indicating a shift. 3 Aug 2004 Read more >>

Interbrand Sampson, the Johannesburg office of the world's leading strategic branding and design consultancy, has been appointed strategic branding and design partner to leading South African market information and intelligence company, Markinor. 7 Apr 2004 Read more >>

Mandela and Madonna are brands. So is South Africa. So, too, is Joburg - a city in the process of transforming itself - not to mention Cape Town. And so are international charities like Oxfam and the Red Cross. Brands are everywhere. 17 Feb 2004 Read more >>