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Collective ID is a fully empowered and South African boutique communications agency that is committed to coming up with creative ideas to help clients solve business challenges and sell their product. We have grown from a staff complement of three to a fully integrated, medium-sized agency with a huge heart and a big brain.
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Collective ID announces Brenda Khumalo as new managing directorRecently rebranded advertising agency Collective ID, formerly Ireland Davenport, has announced Brenda Khumalo as the agency's new managing director (MD), effective 1 February 2018. 9 Feb 2018 Read more

Ireland Davenport achieves Level 1 BEE rating after roping in black partnersAfter concluding a series of black economic empowerment (BEE) transactions that have led to an influx of top black professionals into its leadership ranks, leading South African advertising agency Ireland Davenport has scored its highest BEE rating since its inception 12 years ago. 19 Sep 2017 Read more

Ireland Davenport rebootsCommunications agency Ireland Davenport has launched into an exciting new phase as a fully representative, truly South African agency. 11 Sep 2017 Read more

Ireland Davenport responds to ACA's statement on its suspension of its membershipIreland Davenport (ID) has taken note of a statement sent out by the industry regulator, the Association of Communications and Advertising (ACA), confirming its decision to suspend our ACA membership for a period of twelve months following ID's participation in a pitch to secure the Telkom account. 20 Jul 2017 Read more

Transformation at Ireland/DavenportAfter over a decade at Ireland/Davenport, during which the agency grew to be one of the most influential in SA, holding accounts like SA Tourism, Investec, BMW, Plascon, GM and Discovery, founding partner Philip Ireland is leaving the agency. 21 Oct 2016 Read more

Ireland/Davenport's MD set to return 'to her roots'After more than a decade in the position of Managing Director of Ireland/Davenport, Susan Napier, who joined founding partners Philip Ireland and John Davenport in 2005 in the then boutique start-up agency, and who helped grow the agency into one of South Africa's most successful advertising agencies, has made a decision to return to her roots. Napier will be moving her young family back to Durban where she grew up, to take on the next chapter in her career, outside of the advertising industry. 16 May 2016 Read more

Quirk and Ireland/Davenport receive the internet's highest honourOften referred to as the Oscars of the internet, The Webby Awards was established when Facebook was but a pipedream and cats were far less popular, to recognise the best of the best in internet land. 5 May 2016 Read more

A decade of collaboration and partnershipIreland/Davenport and BMW will be parting ways, after a brilliant decade spent creating global award-winning work on the BMW brand. 23 Jul 2015 Read more

Thank you, Vodacom(Ireland/Davenport statement regarding the loss of the Vodacom account) 11 Jun 2015 Read more

Ireland/Davenport appointed creative agency for Budget Car RentalIreland/Davenport has recently secured Budget Car Rental as a client, following the acquisition by Avis of the Budget Car Rental brand in southern Africa. 30 Apr 2015 Read more

Ireland/Davenport #TheDress campaign becomes a global phenomenonA campaign for the Salvation Army South Africa, conceptualised and implemented within 24 hours by Ireland/Davenport, became a global phenomenon on Friday 6 March. Within mere hours of appearing in The Times newspaper, the ad went viral and by that evening it was a global feature story, appearing in some of the world's most respected media including CNN, NBC, The Telegraph, The Washington Post and Huffington Post. 13 Mar 2015 Read more

Ireland/Davenport adds a splash of colour to its client portfolio with PlasconThe Ireland/Davenport team is adding a splash of 'blue chip' colour to its portfolio after recently winning the Plascon account. The account is an exciting addition to the ever increasing list of leading South African brands the agency has acquired recently. 4 Mar 2015 Read more

Ireland/Davenport 'unskippable' at Bookmarks Awards 2015Ireland Davenport have made a huge 'play' in the digital space by taking home two silvers and a bronze at the seventh edition of the Bookmarks Awards held in Newtown. The IAB Bookmarks Awards honours those individuals, agencies and brands that have achieved excellence in digital creative work and execution. 3 Mar 2015 Read more

Ireland/Davenport scoops the annual AdFocus 2014 Leaders of the Year awardPhilip Ireland, John Davenport, Susan Napier and Adene Van Der Walt were joint winners of The Annual AdFocus 2014 Agency Leader of the Year award. They were awarded for their shared role in establishing Ireland/Davenport as one of the industry's fastest growing, most respected communications agencies. The accolade is testament to the agency's true spirit of partnership. 1 Dec 2014 Read more

Ireland/Davenport backs Bakone through its Enterprise Development programmeIreland/Davenport, through its Enterprise Development (ED) programme, is providing an opportunity for the development of a new creative agency that is the brainchild of Joel Lebethe. 7 Nov 2014 Read more

Ireland/Davenport launches new content division - VIRUSThrough the line advertising agency Ireland/Davenport has bolstered its offering with a new content division aptly named VIRUS. Co-developed with Nevo Hadas of &Innovation and staffed with industry stalwarts, the division will add significantly to the agency's offering mix. 21 Oct 2014 Read more

Ireland/Davenport proves that big ideas can make a big difference for South African TourismIreland/Davenport has partnered with South African Tourism to produce a pioneering piece of destination marketing - an integrated campaign that shows that it is the heartfelt connections one makes with the people of South Africa rather than just the scenic beauty one experiences that sets South Africa apart. 30 Jul 2014 Read more

Ireland/Davenport find an opportunity in the AmazonWhat do you do when a client asks you for a truly unique and captivating concept for a campaign? Where do you look for something genuinely beautiful and out of this world? When Investec Asset Management gave this challenge to Ireland/Davenport they found their answer in the Amazon. 14 Nov 2012 Read more

Ireland/Davenport builds a 'doll house' for Habitat for HumanityWhen Ireland/Davenport approached Habitat for Humanity to assist with their annual report, there was never going to be a standard approach and predictable result. 9 Nov 2012 Read more

The PromaxBDA Africa conference, held at the Sandton Convention Centre recently, saw advertising agency Ireland/Davenport garner five gold and three silver awards on the night. 2 Nov 2012 Read more

The 2012 Loerie Awards left Johannesburg-based advertising agency Ireland/Davenport clearing some cabinet space after they scooped ten awards. 25 Sep 2012 Read more

Last Thursday, 17 May 2012, Ireland/Davenport was awarded Gauteng Agency of the Year for its performance in 2011 at Finweek's AdReview. 18 May 2012 Read more

Become friends with Mugabe and free his countryIn an aim to collect signatures to end the pain and suffering of the Zimbabwean people, ad agency Ireland/Davenport has conceptualised a social media campaign to 'free Zimbabwe', by just asking the public if they would like to be friends with Robert Mugabe. 2 Jun 2011 Read more

South Africa's multi-award winning advertising agency Ireland/Davenport recently made the top three in the list of group agencies at The One Show awards. 23 May 2011 Read more

Advertising agency Ireland/Davenport was recently awarded at Britain's D&AD Awards for Best 'Integrated Campaign' for their work done on The Walking Dead for Fox International Channels and Top TV. 5 May 2011 Read more

Ireland/Davenport wins international pitchAs the only South African advertising agency to be invited, Ireland/Davenport recently won the pitch on the global launch of a new TV series from Fox International called The Walking Dead. 3 Mar 2011 Read more

Innovation, ideas, Ireland/DavenportInnovation has always been and remains synonymous with the BMW brand. BMW's latest campaign around infotainment and in-car internet cleverly illustrates this. And ad agency Ireland/Davenport's tongue-in-cheek creative will drive home the message to consumers. 17 Nov 2010 Read more

Advertising agency Ireland/Davenport recently added the coveted South African Tourism account: Global and Local to their growing roster. 11 Oct 2010 Read more

Ireland/Davenport, the Johannesburg-based advertising agency, which celebrates five successful years in business this year, has been awarded the MTN Africa FIFA project. Ireland/Davenport will partner with Switch Branding & Design in the fulfillment of this campaign. 15 Mar 2010 Read more

Ireland/Davenport goes to great depths with new BMW TV commercialThere was no telling just how far Ireland/Davenport was prepared to go in order to find the best way to highlight BMW's EfficientDynamics philosophy. Or in this instance, it was more a case of just how far down they were prepared to go, as the agency plunged to the depths of the Red Sea to communicate BMW's environmentally conscious message in the latest TV commercial for the brand. 13 Aug 2008 Read more

JF Kennedy said, “One man can make a difference and he has the duty to try.” Fortunately, in the case of the Soweto Rugby Club, more than one man or woman believed in this philosophy. A team of media industry experts spearheaded by Ireland/Davenport and Frieze Films have collaborated on a pro bono basis to create a TV commercial aimed at heightening awareness of the Soweto Rugby Club. 5 Mar 2008 Read more

October 2005 to January 2008. 15 Jan 2008 Read more

Ireland/Davenport has been awarded the much-coveted Investec advertising account. Following a hotly-contested tender process, the business was allocated in a final pitch between the remaining three agencies: Ogilvy Johannesburg, Jupiter Drawing Room and Ireland/Davenport. 1 Nov 2007 Read more

Just eighteen months since being awarded the prestigious BMW account in October 2005, Ireland/Davenport has received an international accolade rewarding them for their extraordinary creativity in BMW advertising. At the fourth annual BMW Advertising Awards held in Brussels last week, the agency walked away with first place in the Creative Print category for their tactical print advert for BMW's Night Vision technology. 1 Jun 2007 Read more

Fledgling agency Ireland/Davenport has been crowned Best Small Agency at the 2007 Ad Review Awards. This Award forms the highlight of a hugely successful 18 months for the young agency since founding members Philip Ireland and John Davenport opened their doors for business in October 2005. 9 May 2007 Read more

Johannesburg, 15th May 2006: Five months after being awarded the prestigious BMW advertising account, fledgling creative hotshop Ireland/Davenport today launched the agency's first new TV commercial for the brand. Shot in the Netherlands utilising the moving sculptures of world-renowned artist Theo Jansen, the commercial, entitled "Kinetic Sculptures" highlights BMW's market leadership in the fields of technology and innovation. 15 May 2006 Read more