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Mobile and the retail revolution - Millward BrownShopping. It used to be simple and straightforward for South African consumers. A shopping spree involved travelling to a store or mall, looking at products, making a decision and then making a purchase. Possibly some time was spent perusing sales material in local newspapers or magazines beforehand, and you might have asked for some input from friends and family about the item to be purchased - the basic process was well established. But the digital revolution has changed the way South Africans shop and a primary example of this is the impact of the mobile phone. 31 Oct 2014 Read more >>

Millward Brown opens in Pakistan - Millward BrownMillward Brown, a global leader in brand, media and communications research, officially opened its newest office in Karachi, Pakistan last week. 23 Sep 2014 Read more >>

Firefly Millward Brown launches in Jeddah, Saudi Arabia - Millward BrownMillward Brown, a global leader in brand, media and communications research, has announced the launch of Firefly Millward Brown, its qualitative practice, in Saudi Arabia. 18 Sep 2014 Read more >>

South Africa's Best Liked Ads - Millward BrownMillward Brown announces South Africa's Best Liked Ads for Q1&2 2014. For over 30 years now, Millward Brown's Best Liked Ads list celebrates the country's favourite TV commercials. These are the ads that are most liked by the South African audience, whom the company believes to be the most important critics, as it they who ultimately choose to buy your brand or not. 28 Aug 2014 Read more >>

Millward Brown Vermeer opens regional office in South Africa - Millward BrownMillward Brown, a global leader in brand, media and communications research, announces the opening of its brand and business strategy consultancy practice in South Africa. The unit, Millward Brown Vermeer, will service clients across the Africa and the Middle East region. 17 Jul 2014 Read more >>

Major research innovation launched - Quick LSMs - Millward BrownMobile interviewing is seen as the future of research because it's fast, accurate, affordable and accessible. Marketers and research houses have already been using mobile for data collection for a few years already. However, most sampling frames require specific LSM groups, and to determine a respondent's LSM group takes 30 questions, thus the practical application of mobile interviews was limited in South Africa. 11 Jun 2014 Read more >>

Google overtakes Apple to become the 2014 BrandZ Top 100 most valuable global brand - Millward BrownEnd of recession pushes combined brand value of Top 100 up 12% 21 May 2014 Read more >>

Millward Brown highlights seven key lessons for brands - Millward BrownEight years of BrandZ Top 100 data shows how the rise and fall of key global brands are both a warning and a model to follow for marketers 13 May 2014 Read more >>

The top 20 Best Liked Ads for 2013 - Millward BrownMillward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the most liked by the South African audience, whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not. 16 Apr 2014 Read more >>

Millward Brown announces the Best Liked Ads from Q4 2013 - Millward BrownWhat do kids, dogs and humour have in common? They all feature in the top 10 Best Liked Ads for Q4 from Millward Brown. They are also a fairly universal ingredient for advertising that resonates with the consumer. 20 Mar 2014 Read more >>

Driving mobile from Cape to Cairo - Millward BrownMobile is now a critical channel for marketers who want to embrace new technology and benefit from the huge opportunity for growth in mobile marketing communications. 14 Mar 2014 Read more >>

Drive for multi-screen marketing to dominate 2014, says Millward Brown's annual predictions - Millward BrownAgency sees growth in screen-agnostic planning and believes multi-screen minimalism will be key to success 13 Jan 2014 Read more >>

Millward Brown opens in Jeddah, Saudi Arabia - Millward BrownCelebrates launch with CMO event focused on building meaningful brands that drive financial success 12 Dec 2013 Read more >>

Millward Brown South Africa announces The Best Liked Ads for Q3 2013 - Millward BrownLooks like Eugene is giving Steve a run for his money? 3 Dec 2013 Read more >>

Millward Brown South Africa announces The Best Liked Ads for Q2 2013 - Millward BrownMillward Brown's Best Liked Ads list celebrates South Africa's favourite TV commercials. These are the ads that have been rated as the 'most liked' by the South African audience, whom we believe to be the most important critic, the person who ultimately chooses to buy your brand or not. 24 Oct 2013 Read more >>

Millward Brown enters next phase of its mobile research strategy across Africa and the Middle East 5 Sep 2013 Read more >>

Millward Brown South Africa announces The Best Liked Ads for Q1 2013 - Millward BrownMillward Brown's Best Liked Ads list celebrates the country's favourite TV commercials and their advertising agencies, chosen by the most important critic we believe, the consumer. 10 Jul 2013 Read more >>

Apple remains no.1 in the BrandZ Top 100 - Millward BrownAfrican telecoms network MTN retain their position in the Top 100, moving up nine places from 88 to 79 with a positive brand value change of 23%. Apple remains the BrandZ Top 100 Most Valuable Global Brand for 2013, worth $185 billion. Apple grew just +1% in the last year compared to a +51% growth for its closest competitor, Samsung, which is now no.30 in the global ranking with a brand value of $21 billion. 22 May 2013 Read more >>

Subway heads the overall 'Top Risers' list - revealed as the launch of the eighth annual Top 100 ranking approaches. 10 May 2013 Read more >>

Millward Brown South Africa announces the Best Liked Ads of 2012 - Millward BrownMillward Brown's Best Liked Ads list celebrates the countries favourite TV commercials and their advertising agencies in South Africa. These are the ads that have been rated as the 'most liked' by the South African audience, whom we believe to be the most important critics. There are lots of awards out there, but this one is chosen by the consumer - the person who ultimately chooses to buy your brand or not. 11 Mar 2013 Read more >>

New appointments: Soumya Saklani and Chris Githaiga - Millward BrownMillward Brown, a global leader in brand, media and communications research, has jointly announced the appointment of Soumya Saklani to the position of Managing Director, Millward Brown Sub Saharan Africa and Chris Githaiga as Managing Director Millward Brown East Africa. 1 Mar 2013 Read more >>

Leading market research firm Millward Brown has officially opened its newest office in Cairo, Egypt to serve the North Africa market. This is the third office opened by the global firm in the Africa and Middle East region this year. 14 Nov 2012 Read more >>

BrandZ Top 100 Most Valuable Global Brands - Millward BrownThe seventh annual BrandZ™ Top 100 Most Valuable Global Brands study published by Millward Brown reveals that top brands thrive despite economy, and the first African brand enters the ranking. 25 May 2012 Read more >>

Top 12 digital predictions for 2012 - Millward BrownMillward Brown's Global Futures Group brings you the hottest trends for the New Year, highlighting growing trends in the digital media sector with their predictions for the next 12 months. 10 Jan 2012 Read more >>

Adtrack Best Liked Ads July 2010 - June 2011 - Millward BrownAdtrack™ is Millward Brown's proprietary advertising testing system, evaluating the impact and liking of all brand advertising in South Africa over the last 27 years, according to the most important critics - the consumer. 2 Dec 2011 Read more >>

New global solution measures branding effectiveness of social media fan pages. 11 Aug 2011 Read more >>

Prasun Basu appointed as Managing Director, Millward Brown East Africa - Millward BrownMillward Brown announces the appointment of Prasun Basu as the new Managing Director of Millward Brown East Africa. 10 May 2011 Read more >>

Emerging markets account for 19 of the top 100 brands according to WPP company Millward Brown Optimor in its 2011 study of the Most Valuable Global Brands. 9 May 2011 Read more >>

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