MediaMind's Press office on Bizcommunity

Third-party ad serving has many advantages that agencies can leverage. One of these is the ability to record a user's journey from ad impression through to purchase. This journey is called the path to conversion. In order for the agency to mark milestones on this path as well as the conclusion, it is important to place conversion tags on the advertiser's site. 17 May 2013 Read more >>

DG MediaMind has been named a winner and is a proud recipient of the first-ever Interactive Advertising Bureau's (IAB's) Digital Video Stars competition. This completes the trifecta, making MediaMind the only third-party ad server that has won an IAB Rising Star across Display, Mobile and In-Stream. 12 Mar 2013 Read more >>

MediaMind Africa's Service Partner iMIND is very excited to announce its partnership with Strutta, with the deal set to elevate social media marketing and promotions in Africa to a world-class level. 7 Jan 2013 Read more >>

Congratulations to Ogilvy Interactive Cape Town for winning the MediaMind Rich Media Floating Trophy for Q3 2012, representing their second win in under a year - a truly great achievement. 20 Nov 2012 Read more >>

Video is everywhere, and that's a very good thing. 1 Nov 2012 Read more >>

Four Regions, 12 Markets, 49 Countries, 21 Verticals, Thousands of ads, Billions of impressions... huge sets of data have been crunched, processed and are now presented in the latest Global Benchmark report for 2012. 10 Oct 2012 Read more >>

Gloo Johannesburg (a.k.a. Glooberg) deservedly earned both the plaudits and prize for their striking and engaging BMW F30 ad, meaning they were unanimously selected as winners for Q2 2012' MediaMind Rich Media Floating Trophy. 23 Aug 2012 Read more >>

Big Wednesday began 2012 on top form, showing no signs of a post-festive season hangover in creating some exceptional creative in the MediaMind platform, culminating with the agency being awarded the MediaMind Africa 'Floating Trophy' for Q1 2012. 28 May 2012 Read more >>

They say planning a vacation is half the fun. Not so with planning and buying media, which can be a real pain in the rucksack. That's why MediaMind developed the all-new Smart Planning solution. It's your escape from stressful media planning hassles, long hours, endless faxes and spreadsheets. And speaking of escapes, now's your chance to win a dream vacation you plan yourself, using smart tips from Smart Planning. 24 May 2012 Read more >>

DG®, the world's leading ad management and distribution platform, has announced a definitive agreement to acquire privately held Peer39 Inc., a provider of webpage level data for approximately $15.5 million in cash and stock. By integrating Peer39 into DG's online division MediaMind, the company is now positioned to be at the forefront of the large and fast growing real time bidding (RTB) market. 23 May 2012 Read more >>

We are very pleased to announce that MediaMind is officially certified to run VAST In-Stream ads via YouTube. This means that our customers can now benefit from third-party tracking and reporting while advertising on the world's largest video publisher. 16 May 2012 Read more >>

Ogilvy Interactive Cape Town recently had the honour of being crowned the inaugural recipients of the MediaMind Africa 'Floating' Trophy - presented to the creative agency that has built the highest-rated creative over a quarter. Ogilvy's 'Ask Rudi' ad for Audi was selected by MediaMind Africa's Awards Committee as the choice creative for Q4 2011. All Rich Media ads that run through the MediaMind platform are considered as entrants. 3 Feb 2012 Read more >>

Introduction to MediaMind Data and Metrics
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Looking forward to seeing you at the upcoming online training sessions. 25 Jan 2012 Read more >>

Don't miss out on this new report from MediaMind that can help you leverage your investment in display advertising and get your best performance. 13 Dec 2011 Read more >>

Working with MediaMind in Flash - Introduction to the Eyeblaster Workshop 1 Dec 2011 Read more >>

MediaMind's new Telecom research analysed billions of impressions that were served in the past year to develop best practices for generating the highest performance. 26 Sep 2011 Read more >>

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Working with MediaMind in Flash - Introduction to the Eyeblaster Workshop for Flash 23 Aug 2011 Read more >>

Everyone is talking about mobile advertising, but few really know how to do it right. So what really makes a mobile campaign successful, and how can advertisers take advantage of this fast emerging, high performing channel? In a new report, MediaMind uncovers some of the best practices to help advertisers get the most value out of their mobile campaigns. 12 Jul 2011 Read more >>

Each time an online advertisement is served to a user, a cookie is placed on the user's computer. Advertisers then count the total number of cookies placed in order to determine the number of unique users exposed to a campaign. However, if a user deletes his or her cookies, a new cookie is placed in his/her browser and therefore the user is incorrectly over-counted again as a new, unique user. 10 May 2011 Read more >>

The newly released library of MediaMind Blocks gives marketers a new freedom to design and produce innovative creative concepts using pre-built packaged code to enable a specific functionality within a rich media ad. Eliminating the need to create an individual API or code, each MediaMind Block can be customized within the Flash authoring tool to suit any specific ad within the MediaMind platform. 9 Mar 2011 Read more >>

MediaMind is pleased to share our latest case study. Highlighting a specific solution used in different parts of the world, examples of innovation and breakthrough technology coming together to deliver outstanding results. 18 Feb 2011 Read more >>

In the past few years, CTR for Standard Banners has been steadily declining. The good news is that in 2010 it seems to have stabilised. In its recently released Global Benchmark Report, MediaMind Research analysed billions of impressions to help advertisers make the most of their Standard Banner campaigns. 29 Nov 2010 Read more >>

Retailers know that the holiday season is the most important buying season of the year. New research from MediaMind shows that November and December account for up to 1/3 of all online retail advertising. Recent data and key trends from the study also offer valuable insight for advertisers who want to achieve higher performance and sales. 12 Oct 2010 Read more >>

In a world where 90% of prospective buyers use the Internet to research new cars, online display advertising is becoming a key channel for automakers and dealers alike. By analysing billions of global automotive impressions, MediaMind Research delivers critical insights to help you boost campaign performance. 23 Jul 2010 Read more >>

MediaMind (formerly Eyeblaster) is pleased to bring you this joint research paper together with comScore under our new brand... 6 Jul 2010 Read more >>

Introducing a bigger idea in digital marketing. 15 Jun 2010 Read more >>

Dwell Rate is a valuable metric to measure the effectiveness of Rich Media display advertising. It helps marketers ascertain if consumers are actually looking at ads. 10 May 2010 Read more >>

The easiest way for airlines to boost profitability is to sell every last seat - even the middle ones - since the incremental costs are only Coke and peanuts. 6 Apr 2010 Read more >>

72% of the conversions of cross channel search and display campaigns are a direct result of the display channel. Only 28% are the result of the search channel. 8 Mar 2010 Read more >>

Adding video to your online campaign can significantly improve your marketing results. What makes online video advertising so successful? What can make your video campaign even better? In this in-depth bulletin, based on the knowledge accumulated at Eyeblaster from serving a large portion of the online video campaigns worldwide, we share our insights. 20 Nov 2009 Read more >>

Since 2001, The Eyeblaster Awards have been recognised as among the most prestigious global awards in digital advertising. They are a celebration of engaging, effective and creative campaigns from around the world. 5 Nov 2009 Read more >>

Behind every successful campaign is a successful team. 29 Oct 2009 Read more >>

Who doesn't remember holding one's breath while peeling off a lottery scratch card to find the prize concealed underneath the cover? No matter how negligible the chances for winning are, people are thrilled just by the action of peeling. No wonder lottery marketers all over the world have seized on people's curiosity to reveal hidden content and obtain instant gratification. Peel Back banners leverage the same natural human tendencies to increase emotional engagement with ads. 16 Oct 2009 Read more >>

Eyeblaster has just released its Global Benchmark Report, which offers an in-depth look into the numbers in addition to a comprehensive set of benchmarks tables, summarising the industry's performance in five markets and nine countries. 14 Oct 2009 Read more >>

MediaCom launched the world's first third-party-served mobile campaign in December, representing a major breakthrough in mobile advertising. MediaCom used Eyeblaster Ad Campaign Manager (ACM) to serve ads across the Nokia media network. The campaign, promoting the latest services from mobile operator T-Mobile, spans across multiple mobile and online publishers. 5 Feb 2009 Read more >>

Today's complex campaigns include a variety of interactions and placements, with different methods of engaging users; and trying to find your way through the tangle of campaign metrics, complex analysis and a mountain of data is no easy task. Using traditional metrics to evaluate complex, non-traditional engagement creates a hodge-podge of metrics that require a puzzle master and a decoder ring to decipher. 1 Dec 2008 Read more >>