Don't be customer experience shortsighted - Interact RDTCustomer experience ROI 21 Aug 2014 Read more >>

Trend: Online consumer tribes - Interact RDTIn the past, well, the days before the internet and e-commerce, people would actually believe adverts on the TV and of course the opinions of their neighbours, family and friends. 14 Aug 2014 Read more >>

What do cupcakes, sex, Kenyan tourists, your salary and Twitter have in common? - Interact RDTWell, what may be seemingly random information to one person may be valuable insights to another. The common thread with all great research though, is that it answers questions. It finds links, patterns and commonalities in previously grey areas. Observe... 7 Aug 2014 Read more >>

Are the social media rants actually your companies fault? - Interact RDTJust a quick glance at Hellopeter will tell you that no matter how prominent and reputable a company may be, they still make mistakes. 31 Jul 2014 Read more >>

Taxis - the new vehicle for research - Interact RDTAccording to the National Household Travel Survey in 2013, 69% of people in South Africa use taxis to get to work, with the majority of this statistic residing in Gauteng (source). 24 Jul 2014 Read more >>

How to grow your SME through research - Interact RDTFollowing our previous piece on the downside of Internal Market Research, we've had some feedback from SMEs regarding the logistical and cost limitations of small to medium enterprises regarding market research. 19 Jun 2014 Read more >>

Taking the mystery out of customer experience measurement - Interact RDTBy 2020, customer experience will overtake price and product as the key brand differentiator (Source). It is therefore essential for every B2C (and B2B, but that's another article) organisation to focus on the customer experience they are delivering, and to have a means to draw an accurate picture of that experience. 5 Jun 2014 Read more >>

The downside of internal market research - Interact RDTWith cost-cutting exercises being a reality for the majority of companies out there, it may seem an attractive prospect to cut out the external research provider budget and scrap the supplier list for your own internal research department. 29 May 2014 Read more >>

Is self-service a waste of time? - Interact RDTMore and more companies are trying to move with the times, and their shrinking budgets, by migrating their customers from traditional channels of service like call centres to self-service apps. 27 Mar 2014 Read more >>

The app gap - Interact RDTMillions of people in South Africa access the internet using their smartphones (source), and this is just a fraction of the global smartphone-internet user base. 20 Mar 2014 Read more >>

Why you need to start paying attention to Gen Y - Interact RDTThere's a running joke doing the rounds that Gen Y's are delusional yuppies who do nothing more than waste time and space inflating their egos. 13 Mar 2014 Read more >>

Avoid being the one hit wonder company this Valentine's Day - Interact RDTFirst off, Valentine's Day is great, we have nothing against Valentine's Day, or grand displays of affection for that matter - but Valentine's Day doesn't define a relationship. 14 Feb 2014 Read more >>

Home[page] improvements - Interact RDTUpdating a website is a lot like renovating your family home. Sure it's going to be an improvement, but you also have anxieties about where the family photos will go, and what to do with all those sentimental knickknacks you've accumulated over the years. 11 Feb 2014 Read more >>

Make company culture a resolution in 2014 - Interact RDTNew Year's resolutions are all about improving your life and becoming a better person, so in the spirit of growth and meaningful change, we'd like to propose a resolution that you can actually stick to - and one that'll affect lasting change. 28 Jan 2014 Read more >>

Industry predictions for 2014 - Interact RDTWhen it comes to research and customer experience, the environment is far from static. The only way to ensure that your organisation is getting the most out of their budget is to keep up to date with current trends and best practices. 23 Jan 2014 Read more >>

Spreading warmth and touching lives... - Interact RDTRecent urban statistics reveal that there are over 800 000 homeless people living on the streets of Johannesburg. Many say that for them winter is a hopeless time, having the authorities chasing them from street corners and experiencing a scarcity of food and donations. With winter fast approaching, we wanted to help make it a different reality. 14 May 2013 Read more >>

Where does UX fit into your new company website? - Interact RDTA common misconception that most organisations have is that user experience is created by a UX professional. Although components that build a user experience can be engineered and purposely improved by UX professionals, without them your digital touch point still provides a user experience, whether intentional or not. 13 Mar 2013 Read more >>

An honest look at online research - Interact RDTThere's no denying that the internet offers the research industry an incredible opportunity to reach consumers in their comfort zone. Especially with the growing African mobile market, now more than ever, it's easier to reach a wider range of respondents online. 14 Feb 2013 Read more >>

The problem with promotions, activations and branded events - Interact RDTThere's a lot that could go wrong when it comes to promotions, activations and branded events - and most importantly, there are no do overs or retakes. 21 Nov 2012 Read more >>

Reimagining the call centre - Interact RDTAdmittedly, the title of this piece sounds a little like a performance art show but what it really means, is going back to the drawing board - and putting some ingenuity and imagination back into the call centre. 1 Nov 2012 Read more >>

The culture of CX (Customer Experience) - Interact RDTCulture speaks of the values and practices shared by the members of a particular group. So when this is applied to business, the group is actually your company - and by extension your customers. 20 Sep 2012 Read more >>

Making a connection with the customer - Interact RDTThis isn't another scathing piece on how outdated marketing is, or how useless promotions and advertisements are when it comes to building customer loyalty - no really, it isn't. 28 Aug 2012 Read more >>

A lesson in customer loyalty - Interact RDTI'm a bit of an early riser and for various reasons I prefer to get to work at 6 every morning, but getting up early is not easy, especially in Johannesburg where the temperature is almost always single figures in the wee hours of the morning. So I like to take the edge off by getting covered up head to toe in the warmest clothes I have (hey, don't chastise me, I'm a Durbanite), and I have to buy a cup of coffee in the morning - just to jumpstart my day. 14 Aug 2012 Read more >>

Qualitative research made simple - Interact RDTEver heard of MROCs? 26 Jul 2012 Read more >>

An exciting new chapter for Absa Financial Services and Interact RDT - Interact RDTA considerable challenge facing any large business today is how to achieve sustainable success. While delivering high quality products and services is a great way to start, in today's corporate environment it's come to be expected. Consumers want something beyond the expected, and they are loyal to brands that can deliver it. 4 Jul 2012 Read more >>

Flipping the traditional on its head - a challenge for any CEO - Interact RDTIf we look at a typical company operating in any industry today, the CEO arguably has the most important job and responsibilities within the business. In fact, it's up to the CEO to make sure his/her business is successful both now, and in the long run. So why do some CEOs do their jobs well, and still see poor turnovers and customer losses on a daily basis. It might not have anything to do with the CEO, but rather the business model itself. 22 Jun 2012 Read more >>

Three simple reasons to invest in customer experience - Interact RDTThis isn't a 'get customers and keep them for life' piece, nor is it a warning that if you don't invest in customer experience your brand is most likely going to fail in the long run. Although a well strategised customer experience can build brand-customer loyalty and potentially boost the longevity of a brand, it's not the focus of this write-up, nor is the intention to sell customer experience. 30 May 2012 Read more >>

Employees - a brand's greatest asset - Interact RDTWhile products and services are what businesses sell, brand loyalty is a key aspect of good business. And loyalty is largely built through the personal interactions that happen every day between employees and customers. Even further than that, it is the shared ethos within a company that moves a business from simply providing products and services, to growing relationships and delivering experiences. 3 May 2012 Read more >>

In the past, companies would only ever do customer research if their products weren't selling, their services weren't popular, or if they were trying to launch something new. Today it has moved into a far more valued and useful space, but there are leaps and bounds still to be made in the field. We at Interact RDT believe that the customer experience research of tomorrow will dictate entire strategies, enhance profits and take customers from using brands, to being a part of them. That's why we are proud to announce the next step in our research, design and technology - The Experience Dashboard. 18 Apr 2012 Read more >>

At Interact we have been hosting short Insights Seminars following the great success we had at the Marcus Evans conference in 2010. We are soon going to be launching an all new Insights Seminar in 2011. 13 Apr 2011 Read more >>

More and more we see our daily lives being influenced by technology in ways we might have never imagined and as time goes by we can't live without these technologies. However we don't see the same rapid uptake of technology within the South African research community. 13 Apr 2011 Read more >>

The South African research community has been relying on focus groups for a very long time now but little has been done to improve the way in which they are conducted. Focus groups are great way of gaining qualitative feedback but if they aren't structured correctly the outcome can be less than helpful. There are other various problems with focus groups such as the time it takes to go back through the footage and analyse the results. This usually requires a very experienced analyst especially when it comes to identifying patterns and key insights. 13 Apr 2011 Read more >>

The new Consumer Protection Act is a hot topic at the moment with its implementation on April 1st. Under the new regulations, it is going to become increasingly difficult for companies to communicate with and gather feedback from their consumers. There is however a massive opportunity for companies to stay in touch with their consumers under the new CPA. 12 Apr 2011 Read more >>

Research methodology is always the hotly debated topic at the outset of a new project when, in fact, the quality of the sample is crucial to a meaningful research outcome. 30 Aug 2010 Read more >>

Interact is proud to announce that we will be sponsoring a Marcus Evans conference entitled "Optimising Best Research Practices". The conference, boasts prolific speakers including our own Managing Director, Gary Greenfield who will be giving a talk on utilising technology to break the boundaries to doing research. 26 Jul 2010 Read more >>

The economic outlook according to more than half of South African consumers is optimistic, yet 62% say they are not coping or only just surviving in the current economic climate. This is according to new consumer research conducted by Interact RDT that shows that 34% of South Africans do not have enough money to pay for their basic essentials and the majority (56%) is extremely cautious when spending. 7 May 2010 Read more >>

The results of dip-stick research conducted by Interact RDT into consumer's experiences and perceptions of the domestic airline industry might encourage brands to sit up and take note: 26 Mar 2010 Read more >>

Interact RDT, the brand experience research consultancy, has launched two new research products that will enable clients to control their own sample management and research. 24 Feb 2010 Read more >>

The phenomenon of social media seems to grow exponentially day by day, with an ever-growing offering for its users. Social media has created a platform where people can easily create and share content amongst their peers, creating a community of avid web users sharing information about themselves and their interests. Business has seen this as a great way to get in touch with their customers and to market their brands. However, it is vitally important for business to understand that social media is by no means a traditional channel for marketing, where one can simply publish and distribute content. 29 Jan 2010 Read more >>

Have you ever wanted to conduct consumer research but are all too aware of the difficulties that come with it? Firstly it can be expensive and secondly it isn't always easy to get access to your target market. In addition to this how do control the quality of the responses? Well, we are about to change all this and make the task of conducting research a simple one with the launch of our new Online Panel. 11 Jan 2010 Read more >>

We are pleased to announce that we have just recently been certified as a Level 1 BB-BEE Supplier. We are especially proud to have achieved this rating and have worked very hard accomplish this and see it as a high point in our company's commitment to South Africa's growth. We believe that it is our philosophy of “Investing in People” that has fostered such a strong, motivated workforce. Our goal is to always maintain the highest levels of empowerment through the continued development and training of our team. 5 Jan 2010 Read more >>

Mindworx Consulting in conjunction with Interact RDT has recently launched a new salary survey providing valuable career info for business analysts and project managers. 17 Nov 2009 Read more >>