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Who really owns a brand?As we move further into the post-modern marketing landscape, it is becoming increasingly clear that brands are not owned by the companies from which they originate, but rather with the people who buy them and give them life on a day-to-day basis. 19 Sep 2017 Read more

How to ensure authenticity in the online/social spaceIn the age of social media, how can brands land marketing messages in an authentic, believable way? The answer lies in using the right kind of people. 15 Aug 2017 Read more

Talking with and not talking to your audienceHave you ever been in a conversation with someone who doesn't listen to you? Someone who simply waits for you to finish speaking so that they can spout forth their next talking point or self-centred assertion? It's never a productive way to communicate and often leaves you feeling as if you've wasted your time. And it almost never leaves you feeling that you like the person you interacted with. 19 Jul 2017 Read more

Cause marketing dos and don'ts - from a consumer perspectiveWith recent disasters like the storm in Cape Town and Knysna fires, brands have stepped in to help. We asked our community of consumers for some cause marketing pointers. 13 Jun 2017 Read more

Five ways using small data can benefit your brandWhile we're only just coming to terms with big data and its implications, using ‘small data' can unlock shades of meaning and insight with your target audiences that were unimaginable before. 30 May 2017 Read more

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