How times change… take a drive around the average South African campus these days and see what sort of cars the students drive.
Yes, they have disposable income, quite a bit of in fact, and they're at that age that one a student decides that your brand is
the one, you have a loyal customer for a long, long time - perhaps even life.
University students are the home owners and big earners of tomorrow, and getting your brand known in student circles should therefore be a priority.
And SL magazine provides you with an excellent medium to reach what can be a lucrative present and future market.
“We are not ABCd at the moment as we are waiting for the magazine to settle since relaunch, but we do print and distribute 15,000 copies a month, and AMPS shows we have 112 000 readers with a male/female spilt of 60/40 and a black/ white split of 44/56. Hence, we have a very evenly balanced readership and according to AMPS 2007, our readers have an average household income of R13 244+,” says Gamble.
“Their main areas of interest lie in career guidance, student finance, luxury products like technology, alcohol, cosmetics, entertainment like movies, bars, clubs, festivals,” she adds.
As a result of the magazine's reach, there is significant potential for advertisers to use SL to reach significant number of potential customers.
“Our reach extends into non-traditional areas like online (active Facebook, website), mobile database, events, on-campus credibility, viral campaigns online and on campus,” says Gamble who goes on to say that since students tend to have far more disposable income that advertisers might at first think, unexploited potential markets and areas of student life/lifestyles that advertisers are clearly neglecting include cars and technology.
So why is SL the medium to reach students?
“We're the only glossy lifestyle magazine targeting students directly that isn't a free distribution tabloid filled with dry, technical-manual-style info,” says Gamble, adding, “Advertisers seem to forget that in under three years or so our readers will be employed and have even more disposable income.
“That means they will be frothing at the mouth and aiming to buy things they've been eyeing since they couldn't afford as students,” she says.
So, what are you waiting for? Contact Louise Gamble at
louise@slmagazine.co.za and also find out more about the magazine
here. To place advertisements, call 011 486 7461.
