So the PVR is making it harder and harder for marketers to get consumers' attention? It's time for marketers to do the unexpected to win back people's attention. Angela Ferreira, Euro RSCG's planning director, looks at how using brand-enabled content can help a brand stand out from the crowd. 12 Nov 2009 Read more >>

Known as the biggest small agency, Euro RSCG is growing by the day and they are welcoming some hot young talent to their creative department from 1 October 2009. 15 Oct 2009 Read more >>

In June Havas Worldwide joined forces with Kofi Annan and Bob Geldof to launch "Tck Tck Tck: Time for Climate Justice" - an open-source campaign to galvanise the public and world leaders ahead of the UN Climate Change Conference in Copenhagen this December. 12 Oct 2009 Read more >>

I was chatting to a client at the beginning of the year, just as the recession was beginning to bite, and he mentioned that Gucci has sent non-branded carrier bags to all its stores in New York. This got me thinking a bit more than I had already been about the economic crisis and I realised that most of us have a rather uni-faceted and short-term view of the situation. 25 Aug 2009 Read more >>

Rather than merely telling customers just how slim-fitting the new range of SlimFit Zero Degrees Jeans is, Euro RSCG South Africa devised an attention-grabbing instore campaign to prove it to them. 6 Aug 2009 Read more >>

Euro RSCG South Africa has turned the fictional wooden puppet who dreamt of becoming a real boy into a fashion model, for a creative campaign launching a new range of fragrances for Mr Min Furniture Polish. 15 Jul 2009 Read more >>