Advertising is one of those industries treading the new way of communicating, where we're all connected to the same world that affects and creates our perceptions and our reality. In this world of over politically correctness, some are being brazen enough to say that many aspects of our overly sensitive lives are worth looking at and laughing about. This is a world where advertising can thrive, where responses to events can be broadcast almost immediately. 30 May 2012

So what do you say when BETC Euro RSCG, the second most creative agency in the world (according to the Gunn Report) asks you to help them come up with an ad for one of their biggest clients? Well, the guys at Euro RSCG South Africa were left pretty speechless. 16 Mar 2012

It was on the 27th of November, a summery Sunday, that Euro RSCG brushed up on their ball skills and participated in a five-a-side soccer tournament at Old Parks in Johannesburg. This was no ordinary tournament, as it was to raise funds for Door of Hope children's Mission. 8 Dec 2011

To attract people to the Durex stand at SEXPO, Euro RSCG created life size posters of a scantily clad model on a bed having a toe-curling orgasm. The copy was near the groin, and, too small to read, people were forced to lean in close, creating the illusion that they were the source of pleasure. 24 Nov 2011

Euro RSCG was honoured at a prestigious gala ceremony at the Gallagher Convention Centre on Thursday night (22 September) when it was selected as winner of the Media and Social Media Award at Topco Media's 8th Annual Top Women Awards - an award given to the company in recognition of its excellent work with regards to gender empowerment. 29 Sep 2011

Euro RSCG Group Southern Africa is Carbon Neutral after completing Level 3 of the Climate Standard, which verifies that the company has quantified, reduced and offset unavoidable carbon emissions with internationally recognised carbon credits. This status and certification encompasses the three agencies in South Africa, namely: 11 May 2011

Jonathan Deeb, former Creative Director of Black River FC, has been appointed Executive Creative Director of Johannesburg's rapidly growing Euro RSCG Group. 18 Mar 2011

This week, Euro RSCG South Africa took home one of the local advertising industry's most coveted creative awards - the Black Eagle. 29 Oct 2010

If you think it's a dog's life, think again. Because like their humans, pets have stress too. And Euro RSCG South Africa has come up with a novel way of illustrating this for client Nurtureline's Calmdog brand. 30 Aug 2010

Have you heard about the new fee models that are being rolled out by the big FMCGs such as Unilever, P&G and Coke? I have recently been doing a great deal of research on these models, as well as the current remuneration models in operation in the advertising industry. 11 Aug 2010

This year, the must-wear colour at the Comrades Marathon was pink, thanks to a memorable pro bono commercial, "Race", created by Euro RSCG South Africa for PinkDrive. 15 Jun 2010

EURO RSCG has appointed Gerhard Sagat as its strategic planning director. With over 15 years of experience in the marketing and advertising industries, and a strong background in CRM, Sagat is a valuable addition to the agency's carefully-selected talent pool. 19 May 2010

Lynn Madeley, CEO of Euro RSCG South Africa, voices her concern about the passiveness of account management in the local industry. 30 Apr 2010

Africa has the fastest growing internet penetration in the world. In South Africa, internet usage grew by 13% between 2001 and 2008, from 3.5-million to 5.1-million users (www.internetworldstats.com). South African businesses, families and individuals have acknowledged the necessity and convenience of the internet. Unsurprisingly, in line with this demand, there have been several new ISP entrants and the market is fast becoming saturated. 24 Mar 2010

Euro RSCG's Strepsils campaign, which flighted from January through November 2009, was based on two key insights. Research highlighted the target audience's belief that minor throat problems are not important enough to warrant Strepsils. Instead, the market was using regular candies and sucking sweets. 17 Mar 2010

4D Euro RSCG's proactive TV commercial and interactive website - Volvo Holidays - timed to capitalise on the 2009 festive season, has achieved good results for Volvo Car South Africa. 23 Feb 2010

Euro RSCG SA is spearheading the Justice for Climate Control campaign in South Africa, urging all South Africans to put their weight behind stopping global warming. 8 Dec 2009

To illustrate the power of Dinu's super-absorbent kitchen towels, Euro RSCG South Africa has conceptualised a convincing demonstration of the new range's key benefit. 7 Dec 2009

So the PVR is making it harder and harder for marketers to get consumers' attention? It's time for marketers to do the unexpected to win back people's attention. Angela Ferreira, Euro RSCG's planning director, looks at how using brand-enabled content can help a brand stand out from the crowd. 12 Nov 2009

Known as the biggest small agency, Euro RSCG is growing by the day and they are welcoming some hot young talent to their creative department from 1 October 2009. 15 Oct 2009

In June Havas Worldwide joined forces with Kofi Annan and Bob Geldof to launch "Tck Tck Tck: Time for Climate Justice" - an open-source campaign to galvanise the public and world leaders ahead of the UN Climate Change Conference in Copenhagen this December. 12 Oct 2009

I was chatting to a client at the beginning of the year, just as the recession was beginning to bite, and he mentioned that Gucci has sent non-branded carrier bags to all its stores in New York. This got me thinking a bit more than I had already been about the economic crisis and I realised that most of us have a rather uni-faceted and short-term view of the situation. 25 Aug 2009

Rather than merely telling customers just how slim-fitting the new range of SlimFit Zero Degrees Jeans is, Euro RSCG South Africa devised an attention-grabbing instore campaign to prove it to them. 6 Aug 2009

Euro RSCG South Africa has turned the fictional wooden puppet who dreamt of becoming a real boy into a fashion model, for a creative campaign launching a new range of fragrances for Mr Min Furniture Polish. 15 Jul 2009