Over the past year I've been working on creating an online educational programme and learning community targeted at anybody interested in learning more about marketing. 29 Jan 2014 Read more >>

I have calculated that about R50 billion - yes, billion - is wasted on bad marketing decisions in South Africa every year and independent research has shown that 20 per cent of all advertising in this country doesn't work. 4 Sep 2013 Read more >>

The education of our children has always been emotive and when the mass media is added to the mix, volatility is inevitable. 4 May 2012 Read more >>

Of all the requests for help I get, asking me to put someone in touch with potential sponsors is top of the list. If it's worthwhile, which it is in only a minority of cases, I pass on the necessary infomation. But mostly, that question comes from people who haven't planned properly, but just worked away on their big idea and as a kind of afterthought, started desperately looking for someone to pump money into it. 22 Mar 2012 Read more >>

Marketing in South Africa is rapidly moving toward direct contact with target markets and at the same time sponsors are realising the need to not only get a good return on investment but also to develop communities which in turn creates powerful brand loyalty. 12 Dec 2011 Read more >>

Global economic chaos and talks of double-dip recessions, it's no wonder that South African businesses are concerned about what is in store for them in the months and years ahead. 30 Sep 2011 Read more >>

Why is there so much crap advertising about today? And why is it that unscrupulous clients are able to rip off agencies during pitch processes without so much a twinge of guilt about stealing ideas and defrauding intellectual capital? 31 Aug 2011 Read more >>

The good news is that marketing is getting cheaper and even better news is that it is all getting easier. 30 Jun 2011 Read more >>

With marketing costs having gone up substantially in the past few years, more and more boards of directors and non-marketing CEO's are demanding answers with regard to actual returns on investment and measurement. 29 Apr 2011 Read more >>

PR practitioners need to be very careful when they try to kid people they're celebrities or influential while back at the ranch they're actually just one notch above rent-a-crowd. 24 Mar 2011 Read more >>

Far too many marketers and advertisers in South Africa today are still confusing culture and race. Culture is important in marketing today but race is completely irrelevant. You can't just group all whites and all blacks into a single target market. Marketing is about emotion and aspiration not pigmentation. 24 Feb 2011 Read more >>

Accountability, measurement, getting closer to customers and understanding the opportunity of new media and pressurea on the old, are all important role players for the year ahead. 26 Jan 2011 Read more >>

With marketing costs having gone up substantially in the past few years, more and more boards of directors and non-marketing CEO's are demanding answers with regard to actual returns on investment and measurement. 17 Dec 2010 Read more >>

2011 is going to be a year in which marketers and especially advertisers are challenged to the limit with an increasing number of CEOs and financial directors insisting on more precise returns on investment and a lot more measurement of marketing strategies and funds employed. 22 Nov 2010 Read more >>

Marketing is now as important as cashflow, the balance sheet, IT and human resource management. 27 Oct 2010 Read more >>

Mobile devices don't just mean cell phones anymore. They have literally grown up and will soon be having a huge impact on South African business. 15 Sep 2010 Read more >>

Getting a measurable return on investment from advertising, branding and PR depends entirely on making sure they are monitored by marketing. 17 Aug 2010 Read more >>

I've started having these marketing nightmares lately. A few nights ago I had a dream about the beggar who regularly comes to my gate asking for a cup of tea or a handful of change and suddenly, there he was in a pinstripe suit declining my offer of a cuppa. 30 Jul 2010 Read more >>

Some South Africans have made some good profits out of the 2010 World Cup so far but others have missed out completely. And the difference is all about one of the most important components of marketing - pricing. 21 Jun 2010 Read more >>

Most internal communications methods are outdated and inefficient. Getting something that works means thinking logically and making things simple. 13 May 2010 Read more >>

Most notably, digital marketing is driving significant structural and operational changes in global marketing groups, according to the CMO Council's comprehensive 2010 State of Marketing Report and Outlook Audit. 23 Apr 2010 Read more >>

Advertising, PR and any other parts of marketing can be measured. Sometimes its not easy, sometimes it can be expensive but at all times it's entirely possible. 18 Mar 2010 Read more >>

Red Bull International is a world leader in guerilla and below-the-line marketing and has mastered the art of using video images to promote themselves on the web and on mobile. 9 Feb 2010 Read more >>

The success of marketing strategy in particular and corporate strategy in general, very much depends on making sure that everyone in the company is singing from the same song sheet. But, beware of how workshops and strat sessions are used as a solution - they can often do more harm than good. 26 Jan 2010 Read more >>

Marketing is a complex, expensive business and even the most carefully laid plans need an objective second opinion to ensure that everything goes to plan. 18 Nov 2009 Read more >>

Not enough marketing budget? Frustrating isn't it? Tell me, I've been there. But, there is a solution to not only making a budget stretch but actually getting more money into the marketing kitty without having to beg the boss or the board for it. 29 Sep 2009 Read more >>

Relationship marketing. That's the buzz these days. One on one. Eye to eye. Mano a mano. Get to know your customer, build a relationship, get some trust going and all will be hunky-dory and smell like roses. 25 Aug 2009 Read more >>

There are two really important things business needs to do during a recession and prosper in an increasingly competitive South Africa. 10 Jul 2009 Read more >>

If marketing is applied properly, it simply cannot fail. 11 Jun 2009 Read more >>

Getting more business, staying in profit or just plain surviving, depends a lot on planning for things going wrong and knowing how to react quickly and properly. 27 May 2009 Read more >>

In tough economic times it is essential that you make sure your customers are actually noticing your products and seeing the right messages in your advertising and promotions. 30 Apr 2009 Read more >>

Some of the best business ideas and many great global brands were born during the recession of the early 1970's, proving that tough times can be turned into profitable times. And with marketing being such an important factor in business today, here are ten ways of beating the tough times. 9 Mar 2009 Read more >>

With most corporate budgets being cut back, marketing is not escaping the axe, but it is possible and sometimes easy to achieve more with less. 13 Feb 2009 Read more >>

As more and more consumers take to complaining about products and services online and in social network forums, ignoring this phenomenon is simply no longer an option for any business. 15 Jan 2009 Read more >>

Marketing is all about attention to detail. To make sure that you don't contribute to the R50 billion that is wasted in South Africa every year because someone wasn't thinking things through. Take functions and events for example. Or even plain and simple meetings. 3 Dec 2008 Read more >>

I'm finding that a lot of companies that send their executives and staff to many of the seminars and workshops being offered right now, are beginning to wonder whether these are providing any sort of value. 11 Nov 2008 Read more >>

Fighting for a bigger share of a shrinking market does not mean having to spend more money but rather just being a bit more logical. 6 Oct 2008 Read more >>

Motivated, committed employees make for increased productivity and more profit. And the way in which management communicates with them can be the key to successful motivation or an absolute confidence and commitment killer. 4 Sep 2008 Read more >>

Surviving tough times isn't about impressing customers when they walk into your shop or reception area with cute little chunks of corporate vision nestling in neat little frames all over the wall. 7 Aug 2008 Read more >>

When times are tough the natural inclination is to cut down on marketing and particularly advertising expenditure. Which is fine - but on condition that one has a long hard look at how efficient your marketing and advertising is. 2 Jul 2008 Read more >>

One of the biggest myths in marketing is that advertising and public relations are not measurable. Marketing managers, ad agency execs and media owners who tell that to their clients should be fired - plain and simple. 5 Jun 2008 Read more >>

With the relaxation of promotional restraints and an increase in competition among legal and accounting firms, two specialist marketers have collaborated to provide marketing strategy and implementation for professions such as legal and accounting as well as the medical and construction industries. 5 May 2008 Read more >>

If you have to bribe someone to persuade a customer to purchase your product, you might have a short-term solution but inevitably a long-term problem. 2 Apr 2008 Read more >>

Getting a measureable return on investment from advertising depends entirely on making sure it is monitored by marketing. 4 Mar 2008 Read more >>

Music can play an important role at marketing functions but be careful, it can also be a brand killer. For instance, doesn't it make you mad when you go out to a restaurant to have a quiet evening chatting to friends or family and the background music is so loud you can't hear yourself eat? 7 Feb 2008 Read more >>

Here's something to hand out to people in your company who think they're good communicators. Contrary to popular belief, mostly by MD's and CEO's, the vast majority of people who think they know how to communicate, actually haven't a clue. Ironic isn't it - that the very thing so fundamental to business is something that human beings are so singularly useless at. Communication. More specifically, inter-personal communication. 8 Jan 2008 Read more >>

Brands of all shapes and sizes in South Africa will face some unique challenges in 2008 as previously apathetic consumers discover more about what competition is all about and start playing one brand off against the other in earnest. 4 Dec 2007 Read more >>

One of the biggest dangers in marketing today is that far too much emphasis is being placed on "awareness". Even worse, awareness is seen by many advertisers to be the one and only yardstick in determining the success of failure of marketing communications. 7 Nov 2007 Read more >>

When you think about it, all that executive time spent on producing a company five year plan, is mostly a complete waste of time and money. 4 Oct 2007 Read more >>

With 20 per cent of all advertising failing or negatively affecting the brand it is supposed to be promoting, it only takes a tiny amount of time and money to make sure that a huge bundle of both is not being wasted. 5 Sep 2007 Read more >>

If only company CEOs would take the trouble to understand the intricacies of engaging the media they could add millions to the bottom line with minimal investment. 13 Aug 2007 Read more >>

One of the biggest corporate problems today is that top management is so busy looking after its day-to-day business that they miss all sorts of wonderful opportunities by not knowing what is going on around them. 4 Jul 2007 Read more >>

The biggest problem faced by brand managers, PRO's, ad and events people and marketers in general is that their clients or boards of directors don't take them seriously. 8 Jun 2007 Read more >>

The most important thing to remember about marketing communication is that it has nothing to do with what you or your company wants to say but everything to do with what the consumer wants to hear. But, it's not that simple. 7 May 2007 Read more >>

There is a huge demand these days for information and analysis of global marketing trends, case histories and successful ideas and with few executives having the time or the inclination to research it all, help is now at hand. 12 Apr 2007 Read more >>

Not having enough budget is something that frustrates every marketer these days. But, there is a solution to not only making a budget stretch but actually getting more money into the marketing kitty without having to beg the boss or the board for it. 1 Mar 2007 Read more >>

With marketing costs having gone up substantially in the past few years, more and more boards of directors and non-marketing CEOs are demanding answers with regard to actual returns on investment and measurement. 7 Feb 2007 Read more >>

A common myth about marketing is that it is so shrouded in mystery it is difficult to make sense of it all. In actual fact, it is so down-to-earth and logical it would probably be the most deadly boring of all the business disciplines if so-called marketing gurus didn't keep confusing their clients with unnecessary ambiguity and enchantment. With the result that the unwary end up trying to make magic mountains out of marketing molehills. 30 Jan 2007 Read more >>

One of the biggest dangers in marketing today is that far too much emphasis is being placed on "awareness". Even worse, awareness is seen by many advertisers to be the one and only yardstick in determining the success of failure of marketing communications. 26 Jan 2007 Read more >>

Ironic, isn't it? - that the very thing so fundamental to business is something that human beings are so singularly useless at. Communication. More specifically, inter-personal communication. Of all living organisms, homo sapiens comes stone last. Even bacteria communicate better. 25 Jan 2007 Read more >>

Inevitably as companies start to grow they are often confronted with having to spend more and more on marketing and advertising. And as this investment increases, so does the need to ensure a good return and top quality service. 23 Jan 2007 Read more >>