Yahoo!'s retargeting solutions drive awareness of your brand, and they drive conversions or actions right when the consumer is most likely to act. Use these retargeting tools to message prospects again when they have expressed interest in your products. 10 Sep 2012 Read more >>

Move over beach reads and blockbuster movies. See what Yahoo! is serving up this summer to keep online audiences coming back for more. 3 Sep 2012 Read more >>

Navigating technology's impact on family time 4 Jul 2012 Read more >>

Nokia has branded the Yahoo! South Africa front page for their Lumia 800 campaign. See this high impact campaign in action! 13 Jun 2012 Read more >>

Yahoo! Inc. (NASDAQ: YHOO) today announced that the board of directors has named Fred Amoroso as chairman of the board of directors and Ross Levinsohn as interim chief executive officer, effective immediately. As interim CEO, Mr. Levinsohn will manage the Company's day-to-day operations with assistance from Yahoo!'s existing senior leadership team. 6 Jun 2012 Read more >>

Reach Audiences Most Receptive to Your Message at a Scale Needed to Drive Results

Fine-tuned by over a decade of experience meeting advertisers' complex business objectives and with an unparalleled depth and scale of data, Yahoo!'s proprietary behavioural targeting algorithms help advertisers reach audiences based on interest and purchase intent across PCs and mobile devices. 29 May 2012 Read more >>

Apurimac Media and Yahoo! recently launched a "Creative Canvas" competition to showcase the possibilities of the Yahoo! Mail Login page. The competition challenged agencies to physically paint their own canvases, designing it for one of their brands. The prize for this competition was a free Mail Login - which allows the brand an exclusive tenancy of the Yahoo Login page for a day. Traffic to this page varies between 130 000 and 250 000 page impressions over 24 hours. 23 May 2012 Read more >>

"I believe that scale combined with a creative canvas that has the power of evoking emotion to drive actions and behaviors will add up to success in the future."
Ross Levinsohn
Executive Vice President of Americas, Yahoo!

Taking this to heart, Yahoo! Insights aimed to understand how marketers can capitalise on new digital creative canvases by understanding how ads resonate emotionally with consumers. By looking at how consumers respond at a non-conscious level to specific elements within the ad units, five best practices emerged for how advertisers can leverage larger online ad units to achieve their marketing objectives. 21 May 2012 Read more >>

Today, Thursday 29 March 2012, Nu Metro is running a Yahoo! South Africa Mail Login campaign for the movie launch of Wrath of the Titans. This campaign is an interactive Mail Login, whereby users can watch a trailer of the movie and click through to the Wrath of the Titans website. 29 Mar 2012 Read more >>

Every day millions of people begin their day browsing the internet on the Yahoo! Homepage. Today, due to the vast amount of information instantly available, consumers are able to make educated decisions on purchases and brand loyalty. The Yahoo! Homepage is a vital resource for advertisers to engage with consumers and influence their decision making with impactful and measurable advertising. 21 Jul 2011 Read more >>

The size of the online audience in South Africa is growing; Nielsen Netrating statistics shows a 53% increase in unique internet users between 2009 and 2010. The size of online advertising formats are also growing, Yahoo! recently announced the launch of their biggest ad format, the XXL, which is now available to advertisers in both South Africa and Africa. 16 Mar 2011 Read more >>

Prominent South African digital media and advertising experts attended the annual Online Media, Marketing and Advertising (OMMA) Global Expo in New York where top industry leaders shared their insights. 23 Dec 2010 Read more >>

Leading South African digital media and marketing company apurimac media, recently appointed Alex Spagnoletti as director of their Johannesburg office. 28 Sep 2010 Read more >>

This summer, Yahoo!'s more than 600 million global users will have even more reason to visit (www.yahoo.com) as global football star David Beckham will be featured exclusively as part of the company's unrivalled sports coverage. 11 Jun 2010 Read more >>

Statistics around the use of free email solutions in the South African Online media space is largely unknown. However, research conducted by leading digital media company, apurimac media, on a selected niche audience sample reveals some very interesting findings. 4 Jun 2010 Read more >>

apurimac media, in close collaboration with OMG, Standard Bank and TEAMtalk media (publishers of www.Football365.co.za), recently created a unique Home Page Video Page Peel with Synchronised Expanded Banner - a first for South Africa and Africa. This new innovation allows companies to leverage off the production cost of their television commercials, to strategically target their ads and also to measure ROI. 17 Mar 2010 Read more >>

Emerging market leaders from around the globe recently gathered in Cape Town for the inaugural Yahoo! Inc. Emerging Markets Conference, jointly arranged and hosted by apurimac media. Eight countries were represented at the conference sharing their insights and best practices on their respective emerging markets. 16 Mar 2010 Read more >>

TEAMtalk media, a wholly-owned division of British Sky Broadcasting, has announced the introduction of three new websites to add to its burgeoning portfolio. 20 Jan 2010 Read more >>

October 27th marked the 15th anniversary of the digital advertising industry's first banner display ads. Volvo, Club Med and American telecommunications giant AT&T were among the first six brands adventurous enough to secure advertising space on the as yet largely unknown “Internet”. They didn't even have their own websites. 6 Nov 2009 Read more >>

Consumers can now personalise their Yahoo! experience with the best of the Web; customisable apps stay with you when you're mobile. 30 Oct 2009 Read more >>

Many businesses of late have felt compelled to switch to survival mode in order to protect their market position during the economic downturn. They've limited spending, invested less and cut their advertising budgets. Conventional wisdom tells us that now is the time to play it safe and focus on what you can immediately control. Global digital advertising company apurimac media asks: at what cost to your long-term potential? 27 Oct 2009 Read more >>

apurimac media recently moved into their new Johannesburg offices, which are located at the Parktown Quarter lifestyle centre within Parktown North. 20 Oct 2009 Read more >>

As the mobile phone continues to cement itself as an indispensable part of daily life in South Africa, so too does their importance continue to grow for advertisers seeking a more accessible and personal medium of communication. 21 Sep 2009 Read more >>

Leading digital advertising company, Apurimac Media, scored a winning with Acceleration Media, Telkom's online media agency, as they partner up with TEAMtalk Media, Africa's largest and most popular network of football websites and mobi-sites, for Telkom's Do Broadband online campaign. 31 Jul 2009 Read more >>

apurimac media partnered with Yahoo! to host the launch of its Digital Frontiers events series. The breakfast event was held on the 7th of May 2009, at the stunning Twelve Apostles Hotel on the slopes of the breathtaking 12 Apostles mountains and at the edge of the Atlantic Ocean. The exclusive and informal gathering brought together some of the biggest regional thought leaders and innovators in the African digital advertising space. 23 Jul 2009 Read more >>

With the growth of South Africa's internet population it is no surprise that online advertising spend has also seen a tremendous increase and will continue to grow in 2009/10. However, according to online marketing company apurimac media, only having a website is no longer enough. Companies need to invest in strategically placed and designed online ads in answer to the ever-changing demands of the consumer - this will not only increase their reach but also result in better measurement and return on online marketing investment. 4 Jun 2009 Read more >>

Rather than being shaded by indecision and uncertainty at this recessive moment in our economy, digital advertising company apurimac media is reminded that informed and sensible decision making remains the foundation of successful businesses and brands. Knowing your target markets has always been the most important cornerstone of advertising - the challenge now is reaching. 30 Mar 2009 Read more >>

The most recent AMPS (2008 A) statistics for Internet usage and product choice amongst South African consumers makes for powerful reading, and bodes well for even stronger online growth in 2009, reaffirming the appeal and preference of online over traditional media channels. 21 Jan 2009 Read more >>

Mobile internet advertising opportunities, in the South African and continental African markets, are now attracting serious attention. And rightfully so, as the ease-of-use and low barriers-to-entry of this technology account for a steady increase in usage figures and content demand. 10 Dec 2008 Read more >>

Leading digital media and marketing company, apurimac media has just released its bi-annual Online Demographics and Psychographics Survey for Yahoo! South Africa users. This information resource presents an exciting opportunity for advertisers, and their agencies, to communicate meaningfully with millions of South African online consumers. 12 Nov 2008 Read more >>

Apurimac Media, a leading South African-based digital ad sales and marketing company, has announced a new strategic partnership with Yahoo! Inc. that will enable local advertisers to reach millions of Yahoo! users in South Africa. 2 Apr 2008 Read more >>