Michael Wood"Are you a terrorist or a spy?" I was asked. Intuitively I smiled, maybe I shouldn't have, but I have found a smile can diffuse a situation and honestly I did find the question a little funny. Here I was sitting in a police station somewhere in Africa on the border of two countries, 30 minutes earlier I was arrested for what was deemed suspicious behaviour. Unable to prove who I was or what I was doing, I was whisked away for interrogation. 15 Aug 2014 Read more >>

Michael WoodWhile the opportunities in Africa are immense, entrance into the continent and its many markets can be a complex, frustrating and risky proposition. Gaining a foothold in a country on your own from scratch, increases the risk of failure considerably. 13 Aug 2014 Read more >>

Resurgence of independent outlets in South Africa - AperioThere is a rebirth of more profitable and sustainable independent outlets in South Africa, however brands are making the mistake of treating them as small and classifying them incorrectly by number of outlets as per their old "township" or Main Market strategy. Most brands classify the Main Market based on outlet type and geographical location, which tended to be in 'township' or peri-urban areas. 30 Jun 2014 Read more >>

Michael WoodWhy do some companies succeed and some fail in emerging markets - what are the common success factors? 30 Jun 2014 Read more >>

Michael WoodBuilding brands is no easy matter. Brand marketing has never been more challenging, complex and competitive as it is today. This is the final of the series of blogs that outlines the common pitfalls brands make and provides insights on how to go from good to great brand building. 26 May 2014 Read more >>

Michael WoodBuilding brands is no easy matter. Brand marketing has never been more challenging, complex and competitive than it is today. This is the second in a series of three blogs that outline the common pitfalls brands make, and provide insights on how to go from good to great in brand building. 19 May 2014 Read more >>

Michael WoodBuilding brands is no easy matter. Brand marketing has never been more challenging, complex and competitive as it is today. This is the first in a series of three blogs that outlines the common pitfalls brands make and provides insights on how to go from good to great brand building. 12 Mar 2014 Read more >>

Michael WoodMichael Wood, co-founder and director of Aperio, a business consulting company focused on accelerating growth of FMCG brands in South Africa and sub-Saharan Africa, looks back on 2013 to identify key learnings for brands.  17 Dec 2013 Read more >>

Brands must find the Many international and local brands make the mistake of their marketing and promotional campaigns not being relevant to consumers. 26 Nov 2013 Read more >>

Private label brands are the biggest threat to FMCG companies - AperioPrivate label brands are no longer a cheap alternative to the FMCG category, they have evolved into exclusive trusted brands that retailers have created, which keep consumers returning to their stores. As a result private labelling has become a major threat to FMCG brands that now have to differentiate their brand benefits even more strongly. 25 Nov 2013 Read more >>

Michael WoodThere are many brands that have become iconic in the eyes of South Africans over the generations yet they are not local at all. They have inserted themselves over the years into the daily lives of South Africans and have been adopted by consumers as if they were in fact local brands. 21 Nov 2013 Read more >>

Manual supply chain modelling in Excel is outdated - AperioWhat keeps most supply chain directors awake at night is developing the most optimal supply chain model to drive business performance and meet strategic business objectives. This involves balancing the cost to serve with a supply chain model that will ensure positive impact on the organisation's bottom line. 20 Nov 2013 Read more >>

Consumer trial is fundamental to new brand and product success - AperioLaunching a brand through consumer trial and sampling is critical to its success within the first year, yet many FMCG companies do not have a clear understanding of consumer trial barriers and drivers. 2 Sep 2013 Read more >>

How to successfully build brands in townships - AperioReaching the illusive township shopper is high on the agenda of most FMCG companies that want to tap into the buying power of South Africans in some 43 major metro townships. 30 Aug 2013 Read more >>

Africa is the next BRIC market - AperioAs FMCG (Fast Moving Consumer Goods) companies seek the next growth phase for their brands outside of the BRIC (Brazil, Russia, India, China) markets, Africa has become the next springboard. Factors fuelling this include strong African GDP growth, an increasingly urban and growing middle class, and a strong consumption drive in the African economy. 30 May 2013 Read more >>

Deciding on where to play and how to win in Africa - AperioFMCG companies wanting to expand into Africa require a strategic assessment of 'where to play' - which country, region and city to go into - and they require a solid 'how to win' approach of selecting the winning route-to-market. 3 May 2013 Read more >>

Shoppers dictate manufacturers' and retailers' future - AperioIn a world where shopper and consumer behaviour is proving to be very difficult to predict, it is becoming increasingly difficult to market effectively and more efficiently to consumers. 12 Apr 2013 Read more >>

Aperio launches new CI and website - AperioIn a strategic move to create brand awareness and grow its business, Aperio has launched its new
Corporate Identity (CI). 15 Mar 2013 Read more >>

Aperio, a business consulting company focused on accelerating growth of FMCG brands in South
Africa and Sub-Saharan Africa, has added two new associate consultants who bring a wealth of
marketing/brand management and Shopper Marketing experience to Aperio's clients. 14 Jan 2013 Read more >>