The annual ABF Crazy Golf Day has been marked as another extremely successful fundraising event for the ABF.
20 Nov 2014 Read more >>
The ABF Pub Quiz, hosted at Fillet Signature Cut in Douglasdale, was well supported by the industry, but the ultimate victor was the team from Times Media.
10 Oct 2014 Read more >>
The ABF Pub Quiz is all set for 30 September at Fillet Signature Cut in Douglasdale.
26 Sep 2014 Read more >>
The ABF is currently in its third year of hosting the annual Cape Town golf day. As sponsorships are critical to the success to these events, the ABF would like to acknowledge Omnicom Media Group (OMG) for generously sponsoring the dinner.
1 Sep 2014 Read more >>
The Advertising Benevolent Fund (ABF) has announced 30 September as the date for its next Pub Quiz evening. Proceeds from the evening will go towards assisting those in the advertising and communications industry that have fallen on hard times.
26 Aug 2014 Read more >>
The ABF is happy to announce the addition of two new committee members. They are Olav Westphal and Jacqui Klug, both from the Newspaper Advertising Bureau (NAB).
20 Aug 2014 Read more >>
The ABF comedy evening scheduled to take place on 19 August at Joe Parkers in Montecasino has seen great support from the industry. As an added bonus, DStv and Ster-Kinekor are offering not-to-be-missed items that will be auctioned on the night.
14 Aug 2014 Read more >>
The ABF is hosting its annual Comedy Evening on 19 August at Joe Parkers in Montecasino. The line-up includes some of South Africa's funniest up-and-coming comedians.
11 Aug 2014 Read more >>
Based on the success of previous events, the Advertising Benevolent Fund has again decided to host its Comedy Evening at Joe Parkers in Montecasino. The fundraiser will take place on 19 August this year.
30 Jun 2014 Read more >>
"Dave Granville-Roberts passed away this morning, the 23 June. Dave was a tireless ABF committee member who worked for the good of others," says Sharlene Vallance, ABF Fundraiser and friend. "He introduced me to the ABF and was instrumental in getting me to assist and help those in need. Dave was well known in the outdoor arena and was well respected. His loss is devastating to us and we feel as though the wind has ripped through our sails." 24 Jun 2014 Read more >>
The date for this year's Advertising Benevolent Fund's (ABF's) golf day in Cape Town has been finalised for 4 September at Milnerton golf course. The advertising and communications industry is urged to support the event.
13 Jun 2014 Read more >>
The Advertising Benevolent Fund (ABF) hosted its combined birthday and fundraising bash at the Barnyard Theatre in Rivonia in celebration of the ABF being 45 years old. 9 Jun 2014 Read more >>
The ABF's President's Cup golf day - the more formal of the two Gauteng golf days - is set for 20 May at the Wanderers golf club. 15 May 2014 Read more >>
The Advertising Benevolent Fund (ABF) is hosting its annual formal President's Cup golf day on the 20th May at Wanderer's Golf Club. Brendan Seery, the Executive Editor of The Star
and Media and Marketing Editor for Independent Newspapers, has agreed to be the emcee for the event. 8 May 2014 Read more >>
The ABF's 44th AGM was successfully held on the 7th April at Draft FCB's offices in Sandton. The Executive Committee conducted all affairs within a short space of time, with the publicly released annual report reflecting a more promising year ahead. 17 Apr 2014 Read more >>
This year the ABF celebrates its 45th year of assisting those in the advertising and media industry. To assist even more individuals this year, the organisation will be celebrating its birthday by hosting a fundraiser at the Rivonia Barnyard Theatre on the evening of 29 May 2014.
1 Apr 2014 Read more >>
"Traditionally the ABF's main income stream has been through annual corporate donations," says Sharlene Vallance, Fundraiser for the ABF. "Over the last year or so however it has been a really trying time and we have had to make do with no real administrative support for the ABF. 25 Mar 2014 Read more >>
On 3 April 2014 at Northcliff Corner the ABF will be hosting its next ten pin bowls fundraiser.
13 Mar 2014 Read more >>
The ABF is hosting its annual Bosberaad on Wednesday, 12 February at Draftfcb in Sandton and is inviting any interested parties to attend. 30 Jan 2014 Read more >>
The ABF Cape Town golf day which was recently held at Milnerton Golf Course was a great success and has raised much needed funds for the ABF.
31 Oct 2013 Read more >>
The ABF is due to host one of their bigger fundraising events - The Crazy Golf Day - on the 12th November at Kyalami Golf Course. 26 Aug 2013 Read more >>
The Advertising Benevolent Fund (ABF) recently held its second annual Pub Quiz which was a great success thanks to the support received from Tsogo Sun, advertising agencies and media owners. 25 Jul 2013 Read more >>
The Advertising Benevolent Fund (ABF) recently sent out an appeal for prizes for their pub quiz which took place on 17 July at Baron on Main. Tsogo Sun responded with a generous donation of a two-night weekend stay. 18 Jul 2013 Read more >>
The ABF (Advertising Benevolent Fund) has raised approximately R75,000 as a result of its latest fundraiser, the President's Cup 2013 which was held at The Wanderers Golf Club on 5 June 2013. 10 Jun 2013 Read more >>
Each year industry members support the Advertising Benevolent Fund's (ABF's) official advertising supplement that's inserted into the December issues of both Advantage and The Media magazines. 29 May 2013 Read more >>
The recent ABF hosted ten-pin bowling event enabled the ABF to raise a much needed R30,000 which will be added to the coffers to assist those advertising and communication folk who are in urgent need of help. 27 May 2013 Read more >>
Comutanet is sponsoring the Advertising Benevolent Fund (ABF) with R50,000 worth of Rank TV airtime, which it can sell to raise much-needed funding for the organisation.
21 May 2013 Read more >>
With the annual Advertising Benevolent Fund President's Cup Golf Day due to be hosted on 5 June at the Wanderers, the ABF is proud to announce that Ad Outpost, Ads24 and media agency, The MediaShop, have agreed to sponsor the formal dinner. 14 May 2013 Read more >>
The ABF Vital Support Fund and Capricorn FM are proud to announce a R50,000 airtime sponsorship deal.
25 Apr 2013 Read more >>
The nucleus of the ABF's executive committee will be elected at the forthcoming annual general meeting, and with the return to the fold of Sharlene Vallance, a long-time professional fund raiser who has been dedicated to helping the ABF, the organisation is already swinging into top gear. 23 Apr 2013 Read more >>
The ABF's Annual General Meeting will take place at 6pm on 8 May 2013 at Draftfcb in Sandton. It will be held in Boardroom 4 also known as Constitution Hill. 18 Apr 2013 Read more >>
It is with great sadness that the ABF notes the passing of Brian McMillan on 3 April 2013. He had not been well for some time and finally succumbed to pneumonia. 17 Apr 2013 Read more >>
The ABF Vital Support Fund hosted their annual crazy golf day on the 27 November 2012 with the AdMad Media team taking the day's first place trophy. The event was held at Kyalami Golf Course with golfers geared up for the theme "Pirates of the Golf Course - On Stranger Greens". 3 Dec 2012 Read more >>
The ABF Vital Support Fund is hosting its much anticipated annual Crazy Golf Day on the 27th November at the Kyalami Country Club. This year, batten down the hatches for "Pirates of the Golf Course - On Stranger Greens". 7 Nov 2012 Read more >>
Brand expert, advertising guru, commentator and South African industry 'elder', Andy Rice has become 'patron of the ABF (Advertising Benevolent Fund)'. He is the first ever patron of the 43-year-old fund that is the vital support system behind the advertising, media and marketing industries. 30 May 2012 Read more >>
Alexander Leibner has taken on the role of president of the ABF Vital Support Fund with immediate effect. 12 Apr 2012 Read more >>
The ABF Vital Support Fund hosted their first golf day in Cape Town for some years. The event was well attended by the industry with support from media owners as hole sponsors and the next Cape Town Golf Day, to be held towards the end of the year, is already in the planning stages. 24 Feb 2012 Read more >>
This year the ABF Vital Support Fund is 43 years old. The organisation exists to look after those in the communications, media and advertising fields when they fall on hard times. If the ABF does not receive an urgent cash injection it will have to close its doors and will be unable to help our peers who have lost their jobs or find themselves unable to earn a living for whatever reason. 17 Feb 2012 Read more >>
The ABF Vital Support Fund Golf Day is scheduled for the 17th February at the King David golf course. 16 Feb 2012 Read more >>
The ABF Vital Support Fund hosted their annual crazy golf day on the 16 November 2011. The event was held at Kyalami Golf Course and was applauded as one of their best. 1 Dec 2011 Read more >>
The ABF's Bursary subcommittee meeting took place last week where judges reviewed a shortlisted five applications and portfolios to determine the ABF's 2012 Bursary recipient. 10 Nov 2011 Read more >>
Local band Saving Silence has confirmed that it will perform at the Kyalami Country Club on the 16th November for the ABF's Crazy Golf Day. 11 Oct 2011 Read more >>
The ABF wish to thank their main industry sponsors who have made their Bursary Fundraiser possible. The comedy evening, due to be held on the 19th October is already sold out. 6 Oct 2011 Read more >>
The ABF Vital Support Fund will host its Crazy Golf day on 16 November at the Kyalami Golf Course. Get dressed for success for this year's theme, any 1980's TV series. 3 Oct 2011 Read more >>
The ABF Vital Support Fund has announced a date for its Cape Town Golf Day, which will be held on the 17th February 2012 at the King David Golf Club. 19 Sep 2011 Read more >>
Alexander Leibner, Vice President of the ABF Vital Support Fund, visited the AAA School of Advertising to formally open the process for annual bursary applications. 15 Sep 2011 Read more >>
Cherrie-Lynne Lawlor has been appointed Chairperson of ABF's Johannesburg committee with Melita Johnson Adams appointed Jhb's Vice Chair. 1 Sep 2011 Read more >>
Copywriting group, The Roaring Mouse, has offered the ABF 10% of its income generated by work which is referred to by the ABF during September, October and November. 30 Aug 2011 Read more >>
Join the ABF at Joe Parkers in Montecasino on the 19th October and laugh the night away whilst supporting its annual bursary fundraiser, which ensures that an advertising student has financial assistance during their second year. 23 Aug 2011 Read more >>
Galaxy World hosted the ABF's first "Go Green" Ten Pin Bowling event at the end of July at The Zone, Rosebank. This event is the latest in many events to continually raise funds for the ABF ensuring ongoing support for the advertising, media and communications industries. 15 Aug 2011 Read more >>
The ABF Vital Support Fund has elected Kerry Sandiford as its new President and Alexander Leibner in the role of Vice President. 19 Jul 2011 Read more >>
The annual ABF Vital Support Fund President's Cup golf day was held at Houghton Golf Club on 29 June, with the team from The Daily Sun
taking top honours. 6 Jul 2011 Read more >>
Popimedia Innovations, a specialist Social Media Marketing Company that provides bespoke social media solutions with a unique focus on interactive and viral marketing, will launch a one-month social media campaign to generate awareness around the ABF Vital Support Fund. 5 Jul 2011 Read more >>
The ABF is hosting its next ten pin bowling event on the 28th July at Galaxy World at the Zone in Rosebank and is calling on the industry to book their teams. 27 Jun 2011 Read more >>
DStv Media Sales has provided the ABF Vital Support Fund with R150 000 worth of advertising space to auction or sell. 17 Jun 2011 Read more >>
The ABF Vital Support Fund and Capricorn FM are proud to announce a R50 000 airtime sponsorship deal. 14 Jun 2011 Read more >>
The ABF President's Cup golf day is set for the 29 June 2011 at the Houghton Golf Club, on the new Jack Nicklaus-designed golf course. 10 Jun 2011 Read more >>
Cinemark has provided the ABF Vital Support Fund with R50 000 worth of sponsorship and again included its brand with those who already support the organisation. 31 May 2011 Read more >>
Primedia Broadcasting has again heeded the call of the ABF Vital Support Fund, providing it with R100 000 worth of free advertising. 27 May 2011 Read more >>
The ABF will host another Lawn Bowls event for members of the marketing, advertising and media industries at the Morningside Country Club from 1pm, this Friday the 27th May. 24 May 2011 Read more >>
Mail & Guardian
is the first online sponsor of the ABF, with a generous donation of R40 000 worth of online advertising space as well as a full page in the Mail & Guardian
newspaper worth R60 000. 20 May 2011 Read more >>
The ABF Vital Support Fund has announced an industry specific sponsorship package deal enabling sponsors, for a cost of R20 000 per annum, to buy into multiple ABF hosted fundraising events. 17 May 2011 Read more >>
The ABF will host another Lawn Bowls event for members of the marketing, advertising and media industries at the Morningside Country Club from 1pm on 27 May. 11 May 2011 Read more >>
The ABF (Advertising Benevolent Fund) and Specialised Exhibitions have joined hands to raise industry awareness at Markex 2011. The two companies have agreed on a sponsorship deal which will see the ABF at Markex in Johannesburg and in Cape Town for the first time. 28 Apr 2011 Read more >>
The ABF Vital Support Fund has announced a media sponsorship deal with Admadmedia to the value of R70 000. The package includes three months of advertising on a 3m x 6m billboard, which is available to the highest bidder. 21 Apr 2011 Read more >>
ABF Vital Support Fund has announced a media sponsorship deal with Insight Outdoor to the value of R150 000. The package includes a three-month Citilight campaign which is available to the highest bidder. The offer includes printing and is subject to availability in the Pretoria/Tshwane area. 29 Mar 2011 Read more >>
ABF Vital Support Fund has secured an airtime sponsorship deal with Jacaranda 94.2 to the value of R50 000. The package is to be auctioned at the ABF President's Cup Golf Day later this year. 23 Mar 2011 Read more >>
On the day of its annual general meeting to be held on the 30th March, the ABF will be hosting a South African first. The hit Talk Radio 702 show, AdFeature, with renowned branding guru, Andy Rice, and top radio presenter, Jenny Crwys Williams, will be live on stage. With its trademark wry humour and fascinating insight into the world of advertising and brands, the live show will delight audiences with a look at the best and worst of the industry from the year gone by. 16 Mar 2011 Read more >>
The ABF's Annual General Meeting will take place at 16h30 on the 23rd March. Cinemark has generously sponsored the venue, Ster-Kinekor Primovie Park, 185 Katherine Street (off Charles Crescent), Sandton. 18 Feb 2011 Read more >>
Retail giant SPAR is just one of the many corporate companies who assist the ABF on an annual basis. Sharlene Vallance, executive member of the ABF which provides support to members of our industry in need, says that SPAR made a considered difference over the festive season. 11 Feb 2011 Read more >>
As the first in a slew of upcoming annual fundraisers for 2011, the ABF is hosting a Family Cricket Day on Sunday the 6th February. 1 Feb 2011 Read more >>
The ABF has awarded a full bursary to the value of R35 000, and for the first time, has also awarded a contribution towards tertiary fees to the value of R29 000, a total amount of R64 000.
27 Jan 2011 Read more >>
The ABF's very successful Bursary fund raiser was held on 13 October at Joe Parkers Comedy Bar at Montecasino. It was very well attended by advertising agencies and media owners, with over 200 people contributing their laughter and support to a good cause. 1 Nov 2010 Read more >>
On Wednesday the 13th of October the ABF hosts a bursary fundraising event at Joe Parkers Comedy Bar in Montecasino. The event is geared to play host to over 200 people from the media and advertising industry. 13 Oct 2010 Read more >>
The ABF will host its inaugural lawn bowls fundraiser at the Morningside Country Club on the 22 October 2010. Media agencies and owners are challenged to brave the unknown, take the plunge and either strut their stuff or try something new, all in aid of an extremely worthwhile cause. 16 Sep 2010 Read more >>
The ABF and United Stations urge industry members to get involved and support its bursary fundraising event to assist an underprivileged industry student on 13 October at Joe Parkers Comedy Bar in Montecasino from 7pm. 13 Sep 2010 Read more >>
The recently held ABF KwaZulu-Natal's annual Classic Golf Day, which took place at Durban's Beachwood Golf Club, was a huge success. MG Print took top honours! 8 Sep 2010 Read more >>
It's time again for the ABF's much anticipated annual 'Crazy Golf Day'! This year, the golf day is themed 'Alice in Wonderland' and takes place on the 3 November 2009 at Kyalami Country Club. Bookings are open now. 6 Sep 2010 Read more >>
Thanks to all our sponsor for the amazing prizes and to our participants who make this a fantastic event every year. A special thanks goes out to Sibiya Casino who really upped the prizes to a new level with amazing night stays with dinner vouchers from Aqua restaurant. 1 Sep 2010 Read more >>
Core Group, Apple's official distributor in South Africa, has assisted the ABF in a validation case by providing a member who suffers health problems and a debilitating speech impediment with a power cable in order for him to continue communicating with his loved ones. 2 Aug 2010 Read more >>
The Advertising Benevolent Fund's (ABF) recently held industry ten-pin bowling tournament saw Mindshare hauling in the strikes and missing the gutters. As a result, the media agency creamed the industry crop to take first place. 8 Jun 2010 Read more >>
Bookings have opened for the ABF KwaZulu-Natal's annual Classic Golf Day, set to take place at Durban's Beachwood Golf Club on 22 July. 3 Jun 2010 Read more >>
In partnership with Cibr8 Media and Silverstone CIS, the ABF is launching its own mobi site this month to take its marketing effectiveness to the next level. Distribution of the ABF's marketing communications and interaction with members and potential members will be instant, at the click of a button. 28 May 2010 Read more >>
The ABF, the vital support fund behind the advertising, media and marketing industries in South Africa, is making an appeal to all recruitment agencies that operate within these industries to make use of its database of people who are currently being supported by the ABF. 20 May 2010 Read more >>
Work with me on this picture - you've worked your heart out for the ad industry all your life. You've had the good times, you've partied hard, you've had a healthy bank balance and you probably overextended yourself - you shouldn't have bought that SUV you thought you really needed, but hell it was all worth it. 18 May 2010 Read more >>
The good news keeps rolling in for the ABF - Cinemark is the latest industry partner to support the ABF Vital Support Fund by securing a sponsorship deal to the value of R50 000. 13 May 2010 Read more >>
The ABF, Vital Support Fund, has elected its new 2010 executive committee members to continue the vital role of support to industry individuals in crisis. 3 May 2010 Read more >>
The advertising and media industry recently celebrated the achievements of the ABF Vital Support Fund at its Annual General Meeting. Giving thanks to those individuals who give freely of their time and effort to the organisation, the ABF treated attendees to cocktail party and a presentation by South African author and media commentator Arthur Goldstuck, at the Parker's Comedy and Jive in Monte Casino. 16 Apr 2010 Read more >>
The ABF Vital Support Fund is calling on agencies and marketers to support its upcoming Village Cricket Day on the 18th April. Funds raised will go towards helping industry colleagues who have fallen on hard times. 9 Apr 2010 Read more >>
Renowned South African author and media commentator, Arthur Goldstuck, will be doing his bit for the South African advertising, media and marketing industry by standing up and presenting ‘The lighter side of online trends' at Parker's Comedy and Jive in Monte Casino, Johannesburg at lunchtime on 17 March. The occasion is the cocktail party to wrap up the Annual General Meeting of the ABF, and the industry is invited! 8 Mar 2010 Read more >>
POD Communications has provided a corporate donation to the ABF. 23 Feb 2010 Read more >>
On Sunday the 7 March 2010 at Pococks Action Beach Volley Ball Arena the ABF will be hosting another day of sport and fun. Play starts at 08h15 and there are only 16 teams available. The costs are R3 750.00 per team of 8 (a minimum of two ladies per team). There are great prizes up for grabs, including for the best dressed team and the best team spirit. 18 Feb 2010 Read more >>
Dear Michelle Randall, Giles Shepherd and everyone at The ABF. 17 Feb 2010 Read more >>
The 2010 ‘bosberaad' for the ABF was held on the 20 January at Draftfcb in Sandton. Ending on a high note last year thanks largely to the Starcom Mediavest Group and its media owner partners who raised well over half a million rand for the ABF, the executive committee has planned the year ahead with enthusiasm and dedication. 29 Jan 2010 Read more >>
Tapping into the social media space, the ABF auctioned a donated PVR on its Facebook page in December 2009. The money raised has been used to benefit those in the industry in need of financial assistance. 28 Jan 2010 Read more >>
YFM has provided a corporate donation to the ABF. 27 Jan 2010 Read more >>
Let's face it, we are all under financial strain and battling to make ends meet. Christmas is that time for us to spend with family and friends, to eat well and relax. Some though won't be having a great 2010 Christmas. As we all head into one of the toughest Christmas times in years, spare a thought for those in the industry without work that are in need of assistance financially or medically and are facing a 2010 that doesn't hold too many prospects. 4 Nov 2009 Read more >>
The ABF - the Vital Support Fund behind the advertising, media and marketing industries, will be awarding one bursary for 2010 to a 2nd or 3rd year AAA School of Advertising student next month. Applications need to be completed and handed in to the school's Marilyn du Toit by the 30th October 2009. 29 Oct 2009 Read more >>
The ABF Vital Support Fund - developed to help advertising, marketing, communications and media people that have fallen on hard times - is engaging with various agencies to communicate its benefits and raise its profile. The ABF's most recent visit was to creative agency Publicis. 22 Oct 2009 Read more >>
The ABF provides vital crisis support to individuals in the advertising, marketing and media industries who have fallen on hard times. This month saw the organisation assisting a 77-year-old industry veteran, whose client canned all contract work due to the economic recession. 14 Oct 2009 Read more >>
The newly relaunched ABF, Vital Support Fund, has secured a sponsorship deal with Oracle Airtime Sales to the value of R150 000. 1 Oct 2009 Read more >>
The recent ABF ten-pin bowling fundraiser held at the Brightwater Commons was a roaring success, with eight participating teams from various agencies including The Jupiter Drawing Room, MediaCompete, Adreach, Websend Digital and Oracle Airtime Sales. 1 Oct 2009 Read more >>
The ABF Durban is holding its Fun Golf Day on the 22nd of October at Windsor Golf course. If you want to rub shoulders with the who's who of the Durban advertising industry then this is the place to be! Even if you are not a golfer, the ABF invites members of the industry to network with their peers. 25 Sep 2009 Read more >>
It is with great sadness that the ABF says goodbye to André Cronjé, a former general manager and one of the Fund's first employees, who passed away from lung cancer on September 3, 2009. 18 Sep 2009 Read more >>
The ABF's much anticipated annual ‘Crazy Golf Day' will take place on the 4 November 2009 at Kyalami Country Club. Bookings are open, and this year the ABF has chosen ‘James Bond' as its central theme. 17 Sep 2009 Read more >>
ABF, formerly known as the Advertising Benevolent Fund, has relaunched a fresh identity which will carry it into a new era. 15 Sep 2009 Read more >>
The long awaited return of the Advertising Benevolent Fund (ABF) to Cape Town took place recently with a golf day at the River Club Golf and Conference Centre in Observatory. Despite poor weather, the event was well attended, and the industry will not forget a great day out that included more than the regular intake of beer the ABF requires from its attendees. 4 Sep 2009 Read more >>
On 9 September the ABF will be relaunching itself under a new visual identity, positioning and raison d'être
. After 40 years of being the vital crisis support structure behind the advertising, marketing and media industries in South Africa, the time has arrived for a fresh and vibrant new style and approach. The new look-and-feel of the ABF will be unveiled at a cheese and wine ‘do', to be held at Ogilvy's function centre in Midrand, Johannesburg. 26 Aug 2009 Read more >>
The ABF held its 40th annual AGM at the Inanda Club in Sandton on 18 March, welcoming in new President, Giles Shepherd, as well as a committee that has doubled in size in the last six months. 23 Mar 2009 Read more >>
On behalf of the Advertising Benevolent Fund of South Africa (the ABF) I hereby express our deep and very sincere thanks for your and your organisation's support for our Crazy Golf Day at Kyalami Country Club on 5th November. 10 Nov 2008 Read more >>
The annual fund-raising Standard Bank/ABF Village Cricket day will be held by members of the advertising industry on Sunday October 19, 2008 at St Peters School in Paulshof, Johannesburg. All proceeds of the day will go to the Advertising Benevolent fund. 10 Oct 2008 Read more >>
He's been fired at and fired, but he's back in business, more fired up than ever before! David Bullard, South Africa's accidentally controversial columnist, raconteur, socio-political thorn-in-the-side and highly entertaining and amusing speaker will be hosting the 2008 Advertising Benevolent Fund Spring Ball on 3rd September at the Ball Room, Monte Casino. 21 Aug 2008 Read more >>