|East Coast Radio - 'Durban's No 1'|
East Coast Radio is the largest English language station in the KZN region of South Africa, with an adult contemporary hit music format and almost 2 million multi-racial listeners. The station and its loyal listeners share a core value of pride in the unique way of life on the east coast of Africa. People on the east coast are proud of the region's superb weather, friendly atmosphere, beaches, sport & good food.
The sound of the station is also key.
The adult contemporary format, incorporating hits from the 80's to the present day, is the perfect mix for the station's target audience. The talented group of on-air presenters and the balance between talk, music, news and other features gives listeners many reasons to tune into the 94.95fm frequency every day. Extensive listener research conducted by the station on a weekly basis assists Programming, Music and Marketing personnel in keeping the station on track as far as listener satisfaction is concerned.
Apart from the core qualities of the East Coast Radio brand - casual, fun-loving, down-to-earth, young-at-heart, well-informed, passionate, outgoing, creative, positive and responsible - what really sets the station apart is its commitment to community and social affairs.
East Coast Radio spearheads two life-changing projects every year, namely Winter Warmth and Toy Story, which provide blankets, food and toys to thousands of beneficiaries throughout KZN.
For the station's target market - LSM 6-10, multi-racial, 25 to 49yr age group - there is just no other station in KZN that comes close to unifying cultures and uplifting the community as well as East Coast Radio does.
'Durban's Number 1' is an accurate way to describe how much East Coast Radio has become an essential part of everyday life in the city and an invaluable medium for advertisers around the country.