EXSA (The Exhibition Association of Southern Africa) is a non-profit organisation with members consisting of venues, organisers, designers, stand builders and service companies. EXSA is the official and recognised Association of the exhibition industry in Southern Africa. The association provides an information dissemination process to members, the industry and interested parties.

EXSA's main objectives are to protect the interests of its members, exhibition visitors and exhibitors and to promote the exhibition medium within the marketing community. Exhibitions form a portion of the overall marketing mix and it is becoming more apparent year by year that they are a most effective part.

Via collective representation, EXSA provides a forum for all participants across the spectrum of the exhibition industry.
EXSA provides recognition to members and exhibitors by judging exhibition stands and exhibitions, thus developing excellence within the industry.

Members are synonymous with credibility, status and integrity due to membership qualifying criteria and adherence to the Code of Conduct. As such, EXSA protects the interests of its members, exhibitors and visitors to exhibitions.

EXSA also provides a platform for arbitration and mediation in the event of disputes between members and/or exhibitors and also lobbies at government level on legislation affecting the exhibition industry.

EXSA sets standards and ethics amongst its members and endeavors to create a professional image for the industry as a whole.