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about us
Level 1 BBBEE, The Media Connection was established in 1999. Eighteen years later, Abundant Media is a 100% black owned, 60% black managed radio airtimes sales provider, branding and brand activations specialist, with advertising representation agreements with over 200 community radio stations in South Africa, servicing over 400 advertising agencies nationwide. We also proud to work closely with 23 outside South Africa stations in Botswana, Lesotho, Swaziland and Namibia.

We have dedicated offices in Johannesburg and in Cape Town and a staff compliment of fifty-five. From our on-the-ground activation staff, to our administrative force, our team plays hardball. The combination of high energy and experience, and our detail driven passion for excellence - not only guarantees quality in everything we do but also ensures superb delivery from start to finish. We take tremendous pride in the relationships we establish not only with our clients, but also with our vast connections to the community radio community across the country. Our intimate knowledge of the landscape in which we work in gives us a superior perspective on how to grow and promote any brand.

Services We Offer

  • Community radio airtime packages, tailor made for client.
  • Unprecedented access to communities in all LSM groups, in all 9 provinces, regardless of language.
  • Translation of your advert into any of the 11 official languages.
  • Post campaign analysis.
  • Packages that include a combination of radio airtime, and on the ground brand activations / promotions.
  • Affordable access to over 190 community radio stations, and the *9 Million diverse and dynamic listeners that tune in every day. (*RAMS Dec 2016)
  • RCS training and 24 hour support.

Our sister company The Brand Connection works hand in hand with us, offering your brand:

  • Brand Sales and Activations
  • Community Mobilisation
  • Loud hailing
  • Studio Builds
  • Fixed radio studio builds
  • Technical furniture manufacturing
  • Outside Broadcast vehicle and furniture builds
  • SNG vehicle builds
  • Satellite Broadcasts
  • Production, translation and voice overs.
  • Docu-Dramas
  • Advert production
  • Sentech Chanel Rental