"You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete."
R. Buckminster Fuller

Shift Social Development was born from the need to raise awareness about and advocate for the adoption of the concept of Shared Value on the African continent and globally. It is no longer adequate for businesses to focus on profit margins alone. Creating Shared Value means doing good while doing good business, building social and environmental awareness into the very fundamentals of business strategy.

Through engaging with changemakers at every level of business management, in every field, Shift aims to help businesses embrace Shared Value as a part of their core strategy. In this way, these businesses will not only create a better world, but do better business too.

Shift Social Development is the organiser of the first annual Africa Shared Value Summit.
To find out more, visit