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About Us
WhyFive is a consumer insights business focused on syndicated landscape surveys and market reports.

Our innovative approach to online research delivers crucial insights for marketers across all business sectors. At WhyFive we believe in the power of strategic insights that unpack the WHY behind human needs, perception and behaviour. Using imaginative and creative online surveys that shed light on all sorts of 'whys', we uncover facts that lead to insights, that ultimately inform strategy. It's how we hope to make tomorrow a little better than today.






Survey Partnerships

Include your brand filters in our major surveys and brief us on your own "silo" survey. Partnerships available in both Brandmapp (October) and SA Shopper (March) every year.


Brand Profiles

A slide pack showing your customers versus your competitor's customers across more than 200 measures - with full demographics and mediagraphics. READ MORE


Market Reports

WhyFive has hundreds of reports at our fingertips! From segmented studies like our famous Top End Report; to retail category reports, sports, media and e-commerce reports. READ MORE
Cross-Tab

DataBrandMapp and SA Shopper core data is available on all cross-tab tools in South Africa. 12 months' access gives you a world of unlimited insights. READ MORE


Pitch Perfect

Make sure your next pitch is based on solid consumer insights. We join your pitch team to give you the insights you didn't get in the pitch brief. READ MORE


Brand Health Tracker

Your brand health tracker need not cost a fortune and take months to deliver. WhyFive offers an agile approach to measuring brand health and U&A studies. READ MORE
Why WhyFive?

There are Five “W” questions about consumers
that marketers need to answer –

Who are your target consumers?
What does your brand offer them?
Where does the conversation and conversion
take place?
When does the purchase decision take place?
Why should people choose your brand?
Why online research rocks…

Cheaper
It’s far more affordable than traditional ‘clipboard’ research.

Deeper
People will give you their time – if you ask the right questions!

Faster
From concept to insights – we can turn projects around
in days.

Wider
Large sample sizes target = serious segmentation.

Better
Digital technology opens up a world of new possibilities.
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