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about us
S-Factor is an independent sponsorship agency that was created by Justin Sampson in 2014, one of the most awarded sponsorship practitioners in South Africa.

We are part of the SAMBAR group, which also owns BPM. Backpage Media has operated in the sports and entertainment media industry for over 12 years, providing digital media platforms: web, mobile, games and apps, as well as content services: photography, copy, print, and video services to blue chip clients across Africa.

Our team is made up of passionate individuals, who are experts in what they do across a number of disciplines but with a common goal of delivering the best possible 360° sponsorship & digital solutions to our clients.


Sponsorship is no longer about putting your brand on a property and expecting a return (& has not been for a long time), it is much more than that!

Our fundamental mission it to make sponsorship a factor in your marketing mix, using our full service approach.

Services offered:
  • Strategy - devise & implement measurable, sustainable strategies that deliver against your clearly defined business objectives
  • Activation - flawless execution, creating unique experiences that ‘bring your brand to life'
  • Measurement to demonstrate ROI (return on investment) and ROO (return on objectives)


We create conversations by telling your story, across multiple platforms - PR, social & digital.

Be part of the conversation and create engagement through your PR strategy & digital channels.

Services offered:
  • Strategy development PR & social
  • Campaign planning & integration
  • Press release creation and dissemination
  • Media relations
  • Media interviews across all platforms
  • Media engagement at events
  • Media round tables
  • Media launches
  • Measurement & reporting
  • Photography & videography


We commercialise sport & entertainment through working closely with rights holders to package, manage and sell their rights in order to maximize all revenue streams. In the past year and a half we have aligned brands and rights holders in deals worth over R80 million.

Services offered:
  • Help package rights, that demonstrate value, are measurable and can be protected
  • Contract negotiation
  • Contact & rights implementation