Whether your business is a multinational enterprise or a single storefront, we believe innovation is the key to success, in both what you create and how you market your products and ideas. That 's why we continue to develop better solutions to help you meet the needs of today's consumers, and find out where they're headed next. We're constantly evolving, not only in terms of where we measure, but also in how our insights can help you drive profitable growth.
The consumer's world today is vast and interconnected, where every action is a data point. Over time these data points tell a story, a story about what influences a purchase or content consumption. Today's world is drowning in consumer data which is why we work to organise data in a way that is usable, practical and meaningful for our clients - simplifying the complex by turning data into information and insights.
Information is our most valuable asset, it's the number one input to decision making, it is the fuel for growth, the leading ingredient needed to uncover unmet need and deliver against it. We take that information and apply it to business decisions to help our clients identify unmet needs, develop products and solutions, deliver them in an engaging way and activate against it to succeed.
Nielsen capabilities and solutions span the overall path to performance:
Discover, segment and
prioritize your most
profitable consumers
Understand their
attitudes and
behaviours
Identify unsatisfied
demand
Determine how,
where and when to
reach them |
| |
Develop innovative
concepts aligned with
consumer demand
Prioritize innovation
initiatives for
investment
Forecast economic
potential based on
sales and marketing
plans
Run simulations to
refine pricing and
merchandising
strategies | |
Improve investment
allocation across
brands and
geographies
Optimise marketing
ROI to drive margin or
growth
Determine if your
campaign reached the
right consumers
Identify if the message
resonated
Measure campaign
reaction:
conversation and
conversion | |
Recognize distinctions
between modern and
traditional trade
Develop plans to
influence shopper
decisions
Connect with
shoppers pre-store,
instore, and online
Measure impact at
retail and uncover
factors for success
Optimise trade
investments to
improve future
outcomes |
