|The Rand Show is South Africa's largest consumer exhibition and brand launchpad. It offers brands and companies access to over 245 000 high-quality visitors, providing the opportunity to interact face-to-face with consumers in a safe, family oriented environment.|
Since returning to Expo Centre Johannesburg's ownership in 2009, the Rand Show has undergone an extensive reinvention. Now in the fourth year of this overhaul, the Rand Show team's tireless efforts have radically about-faced a show which spent the early part of the new millennium in gradual decline.
Visitor numbers are 40% up, with over 245 000 people (excluding children under 7), attending the 2012 show. Visitor quality has improved dramatically since 2009. Over three quarters of visitors to the 2012 show earned upward of R10 000 a month, with almost a quarter earning between R20 000 and R50 000.
The drawcard entertainment has been completely reinvigorated, so much so that over 85% of visitors said they were satisfied with their Rand Show experience, with just under 40% saying the show exceeded their expectations. Almost 80% of visitors said there was enough on offer to make them spend an entire day at Nasrec.
Today, the New Rand Show is "comfortingly familiar, thrillingly new", and most importantly, firmly back on track to reclaiming its title of South Africa's premier consumer exhibition.
2013 IS THE YEAR OF THE EXHIBITOR
The focus for the Rand Show 2013 is on the exhibitor, with a more-manageable four-day format and a new strategic focus on quality. Value for money, innovation, luxury, and self-expression will be the watchwords in the halls.
The Rand Show is planning several structured exhibition areas, where pre-designed pavilions would create a destination-shopping experience for consumers. Ideas for these pavilions include DO Food, where cheese, wine, organic foods, spices, sweets, and chocolate making could be showcased. Other proposed themed areas are DO Homeware, DO Tech, and DO Home Improvement, to mention but a few. With a platform as versatile as the Rand Show's, the opportunities for exhibitors are unparalleled.