While we would like to have seen Einstein put brush to canvas, we're not sure that the Museum of Modern Art would have hung his version of Les Demoiselles d'Avignon on even a basement wall. But (and there's always a 'but'), we're not saying that Einstein couldn't have inspired Picasso to do even better... and vice versa.

In our world, art meeting science is what we look forward to every day. It's a collision of the best ideas from two very different schools of thought... the big bang that happens on the stairs, in the hallways, in the boardrooms and even in the gardens. At Volcano, we bring the best brand scientists and the most pioneering communication artists together, both to critique and inspire each other, every step of the way.

This unique approach ensures that whether we're strategising or finalising creative, there is always a second point of view to question, tweak and push every idea to where it should be - a combination of both Pablo's flair and Albert's genius.

The Volcano Group is South Africa's leading independent agency group, and African Regional Coordination Centre for the ICOM+IN Global Marketing Communications Group. The ICOM+IN Network is the foremost, worldwide network of leading independent marketing and design agencies, specialists and experts. The ICOM+IN Network has the broadest geographical coverage globally, operating in 105 cities, in 95 countries and on all continents. Visit www.icomagencies.com

Talk to us about the art and science of big ideas delivered through an integrated solution including TTL advertising, design, branding, brand insights, brand strategy, digital, media strategy, public relations, promotions and events.